Browsing Tag

Demand Generation

Fireside Chat with Bill Walker

Bill Walker talks about his role in The Unison Home Ownership Investors, and their sales and marketing approaches. Know My Team Tell us about your role at Unison Home Ownership Investors and how you got here. As the Chief Revenue Officer at Unison Home Ownership Investors, I am responsible for cultivating and building out new and existing marketing channels and supporting the onboarding and servicing of new clients. Prior to joining Unison, I was Vice President of Customer Experience at Prosper Marketplace where I…

Is A/B Testing Dead?

At the Marketo Marketing Nation Summit this year, our slogan was ‘A/B Testing is Dead,” and it drew a lot of reactions from show attendees. You can imagine why – many of the event attendees spend hours if not days per week on A/B testing different elements of their emails, landing pages, and digital ads. But as we explained to our booth visitors and others who noticed the slogan, when it comes to generating the best business results from your marketing efforts, A/B testing is being supplanted by multivariate testing. The…

TechTarget Revolutionizes ABM and Sales Productivity with Latest Release of Priority Engine Purchase Intent Platform

Leading Platform Enhancements from TechTarget Align Sales and Marketing Around Active Demand and Expand Access to Full Enterprise Technology Account Buying Teams to Increase Conversion and Revenue TechTarget, a global leader in B2B technology purchase intent data and services, has announced new updates to its IT Deal Alert Priority EngineTM platform. The new platform features vastly improved ABM performance, increase sales productivity and maximize demand generation success for enterprise B2B technology organizations. A…

Core Organizational Ingredients of the Ever-Expanding Marketing Operations Function

While I am not an organizational change expert, I do have a front row view into how companies organize various functions including marketing operations (MO). This group has literally exploded onto the marketing scene in the last two years, and rightly so. Before then, marketing struggled to transform into a revenue machine because of applying right-brained thinking to a left-brained problem. In response, marketing operations have become a reality. I’ve watched the rise and metamorphosis of this burgeoning function and…

Interview with Nicolette Cieslak, Director, Demand Generation, Showpad

"As the marketing funnel evolves, it has become increasingly important for them to focus their efforts on the bottom of the funnel and help sales bring the deal across the line."Tell us a little bit about your role at Showpad and the team you handle? I lead the demand generation team globally, which includes digital marketing, programs, marketing automation, field marketing and events. My team of 10 demand marketing all-stars is spread across Europe and the US. What draws you to the Revenue Summit 2018? As a demand…

Marketing Veteran Adrianna Burrows is the New CMO of Cornerstone OnDemand

Adrianna Burrows Is an Accomplished Executive with More Than 20 Years of Experience in Marketing, Branding, and Communications for Global, Multinational Technology Firms Cornerstone OnDemand, a global leader in cloud-based learning and human capital management software, today announced it has hired Adrianna Burrows as the company’s chief marketing officer (CMO), effective March 19, 2018. Adrianna Burrows will report directly to Cornerstone founder and CEO, Adam Miller. Read More: Relay Network Launches CX Builder At…