Browsing Tag

demand-side platform

Bidtellect Releases Generation 5.0 of Native DSP

Bidtellect, a leading content distribution demand-side platform for native advertising, announced Generation 5.0 of its nDSP (Native Demand Side Platform). The latest generation is a culmination of at least two years of advancements that further differentiate Bidtellect from other Native and omni-channel DSPs in the industry, creating one of the most performance-driven, client-first, and brand- and privacy-safe platforms in the space. The underlying goals for Bidtellect's platform additions were to leverage the company's…

DoubleVerify Launches Authentic Brand Safety on Google’s Display & Video 360

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced the launch of Authentic Brand Safety targeting on Google Marketing Platform's demand-side platform (DSP), Display & Video 360. “At a time when it has never been more important for brands to align their values with their advertising buys, we are excited to bring the power of Authentic Brand Safety to Display & Video 360,” said Mark Zagorski, CEO of DoubleVerify. “With our proprietary Authentic Brand Safety…

VIOOH and TPS Engage Announce Global Partnership to Enable Performance Driven, Self-Service Advertising on JCDecaux Inventory

In a move to unify and offer transparency in the world of Digital Out of Home (DOOH), VIOOH, a leading global marketplace and TPS Engage, the performance driven self-service DOOH Demand Side Platform, have announced a strategic partnership.  The collaboration will make VIOOH’s inventory which includes exclusive access to JCDecaux’s digital inventory globally, bookable through the TPS Engage platform, allowing advertisers to plan contextual campaigns and buy standardized hourly media slots on thousands of screens in…

TAPTAP Digital Teams With Broadsign To Extend Programmatic Omnichannel Offering To DOOH

TAPTAP Digital and Broadsign rolled out a new ad tech integration that opens up Broadsign Reach’s global network of programmatic digital-out-of-home (DOOH) inventory and dynamic creative capabilities to media buyers using the Sonata suite of omnichannel advertising solutions. The move combines the Broadsign Reach Supply Side Platform (SSP) with TAPTAP’s Sonata Demand-Side-Platform (DSP) and Data Management Platform (DMP), delivering a full suite of solutions that connects DOOH to other digital channels and uses data to…

Samsung Ads Launches Samsung Demand-Side Platform

Samsung Ads, the advanced TV advertising unit of the TV set manufacturer, is launching Samsung DSP, a self-serve demand-side platform. The Samsung DSP (a demand-side platform) will give programmatic buyers access to exclusive CTV inventory, as well as offering targeted audiences and data from across 45 million households. Advertisers can manage the campaign reach and frequency of linear TV, connected TV (CTV), and mobile and desktop. Marketing Technology News: Seismic Earns the #1 Spot in the G2 Grid Report for…

DISH Media Partners With Verizon Media to Automate Addressable Advertising

Verizon Media expands omnichannel footprint in its DSP, further connects linear and digital buying for advertisers Verizon Media is expanding its omnichannel programmatic platform , announcing an advanced TV partnership with DISH Media in which Verizon Media’s demand-side platform (DSP) will provide automated access to DISH’s household addressable ad inventory. The deal enables advertisers to access traditional linear channels alongside pure-play CTV/OTT media, including SLING TV, driving meaningful connection and…

Verizon Media Teams With Broadsign to Extend Programmatic Omnichannel Offering

Verizon Media and Broadsign announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform (SSP). Using the combined solutions, Verizon Media advertisers can now easily access Broadsign’s global programmatic DOOH (pDOOH) inventory as part of their omnichannel buys. The partnership is another step in Verizon Media’s continued expansion into DOOH, as more advertisers recognize the value of the medium in…

Centro Unveils Technology to Improve Campaign Management Across Walled Gardens

Basis Assistant Web Browser Extension Maximizes Effectiveness and Collaboration Across Media Teams Centro, a global provider of advertising technology, released a first-of-its-kind product to log and track campaign optimizations made on software-as-a-service (SaaS) advertising platforms—even within walled gardens. Basis Assistant is a web browser extension for media professionals to document how they are adjusting campaign tactics in-flight across all their campaigns. Optimization logs are vital for synchronizing teams,…

Viant’s Adelphic Releases Analysis of Ecommerce Acceleration

New Whitepaper Highlights how COVID-19 has Accelerated Online Shopping and how Marketers can Better Reach Shoppers With an Omnichannel Approach Adelphic, Viant's omnichannel demand-side platform, today released its "Behind the Rise of Ecommerce in America" whitepaper, highlighting what ecommerce marketers need to know about lasting online shopping trends in the wake of COVID-19. As online shopping accelerates, this paper delves into the marketing tactics ecommerce brands can employ to succeed in such a crowded…

CANOPY Management Approved as Official Amazon Demand-Side Platform Provider

CANOPY Management announced it was selected as one of Amazon's preferred Demand-Side Platform (DSP) agencies. CANOPY was one of the few independent agencies approved to use the service. This allows CANOPY Partners to sidestep the e-commerce giant's significant monthly spending minimums yet still leverage the powerful DSP retargeting service at a lower buy in—all while under the umbrella of CANOPY's other highly-success seller optimization services. Marketing Technology News: Nielsen Advances Shopper Research With…

Smart AdServer Acquires Demand-Side Platform LiquidM

As a Leading Independent Ad Monetization Platform, Smart AdServer aims to Align Supply and Demand to Deliver Financial and Operational Efficiency to Advertisers and Digital Publishers Smart AdServer, the leading independent ad monetization platform, announced its acquisition of LiquidM, the Bertelsmann-owned, global Demand Side Platform (DSP) based in Berlin. LiquidM's technology will be integrated into Smart's technology stack to offer digital advertisers, agencies and trading desks enhanced access to premium publishers'…

Basis by Centro is No. 1 for DSP and Video Advertising on Global User Review Site G2

Basis Has Been the Top DSP for the Past Three Years Centro, a global provider of advertising technology, announced that its Basis software scored the No. 1 position for the Demand Side Platform (DSP) and Video Advertising categories according to G2’s Fall Grid report. G2 also listed Basis as a Leader in the Cross-Channel Advertising and Mobile Advertising categories. “Centro’s Basis is a Leader in our Fall 2019 Grid Reports for Demand Side Platform, Video Advertising, Cross-Channel Advertising and Mobile Advertising…

MarTech Interview with Frost Prioleau, CEO at Simpli.fi

"Over the course of the next year, we expect Machine Learning to move upstream to further optimize cross-channel media planning." Tell us about your role and journey into Technology. What inspired you to start Simpli.fi? We were inspired to start Simpli.fi based on the belief that advertisers could benefit greatly from targeting audiences in a more granular and transparent way than using the legacy approach of targeting audiences with opaque, prepackaged audience segments. We launched our platform to target using…

Triton Digital Integrates Centro’s Basis Platform with the a2x Programmatic Marketplace

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced an integration between Centro’s Basis platform with Triton Digital’s programmatic audio marketplace, a2x®. Centro, a global provider of advertising technology, operates Basis, a comprehensive and automated digital media platform. The integration bolsters Basis capabilities for executing global, targeted, non-skippable, and brand-safe audio ad buys through both open marketplace and private marketplace deals. The a2x…

Can Programmatic-Guaranteed Adtech Platforms Deliver 400%+ Increase in ROI?

Leading Digital Agency Greenlight Realized Significant Operational and Media Efficiency Improvements During Peak Media Buy Times Adslot Media announced that a recent campaign, executed on its programmatic guaranteed (PG) platform, achieved a 467% increase in ROI when assessing effective cost per mille (eCPM) compared against private market place (PMP) campaigns. Multiple award-winning digital and commerce agency Greenlight planned and launched the campaign during the high-traffic Black Friday holiday, using its client's…

SAPO Adopts AppNexus’ Full-Stack Technology

Leading Portuguese media company will rely on AppNexus technology to accelerate its digital transformation AppNexus, a Xandr company and a leader in advertising technology, and SAPO (Altice Portugal group), the leading media company in Portugal, announced a new deal. Under the terms, SAPO will adopt AppNexus’ full suite of products which support the buying and selling of digital advertising, including the AppNexus Publisher Ad Server, the Supply Side Platform (SSP) and the Demand-Side Platform (DSP). AppNexus’…

Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising

On April 11, IAB Tech Lab released both sellers.json and the OpenRTB SupplyChain object for initial public comment about Programmatic Advertising. Once these are finalized and live - likely some time in June - they will be a major step forward in the programmatic industry. Alongside the recent live release of app-ads.txt, IAB Tech Lab is making a significant push to dramatically increase transparency and oversight throughout the mobile in-app ecosystem. How Sellers.json and the OpenRTB SupplyChain Object Work Together for…

iClick Interactive, BTG WELINK and Tencent Form Strategic Partnership to Set Lifestyle Service O2O Benchmark in China

iClick Interactive Asia Group Limited ("iClick"), an independent online marketing and enterprise data solutions provider in China, announced a strategic partnership with BTG WELINK ("BTGW"), an online retail services arm of Beijing Tourism Group ("BTG"), and Tencent Holdings Limited ("Tencent"), China's leading provider of internet value added services. The partnership will leverage the digital strengths, data capabilities and payment technologies of the three companies to help BTG establish a new customer relationship…

Pocketmath Unlocks the Next Era of Mobile User Monetization with White Label Audience Network Solution

Pocketmath, global ad and audience monetization programmatic technology leader, announced today that its proprietary audience network platform is now available for white labeling for mobile app developers, publishers, and advertisers. The white labeled platform will provide mobile software companies with a customized and proprietary branded platform to monetize, target, and re-target mobile app users with special programs and promotions, sell in-app inventory to external advertisers, and develop promotional partnerships,…

Netmining Partners with Bidtellect to Offer Programmatic Native Advertising

Marketers Can Now Combine Native Ads with Audience Data for Stronger Retargeting Netmining, the leading provider of data-driven targeting solutions, announced a new partnership with Bidtellect, the leading Native Demand Side Platform (DSP), to enhance clients’ intelligent native advertising capabilities. This partnership will help advertisers connect with customers utilizing a content-driven approach, with native being the perfect next-generation enhancement to a marketer’s current display advertisements. Netmining…