Browsing Tag

Dentsu

Merkle Appointed by University of London to Performance Media Brief

Merkle, a leading technology-enabled, data-driven customer experience management company and part of dentsu, has been appointed by University of London to deliver and manage its customer communications and engagement strategy for its online programmes. The brief also includes courses delivered through the University of London Institute in Paris, alongside promotion of the institution’s venues and accommodation services. Merkle’s role focuses on the University’s global paid social and paid search activity, with the aim to…

Sam Taverner Appointed EMEA Chief Growth Officer Across Merkle and Dentsu’s Customer Experience Management Service Line

Taverner takes over from Margaret Wagner to support clients deliver and accelerate customer experience transformation Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Sam Taverner to the role of chief growth officer EMEA for Merkle, and dentsu’s customer experience management Service Line. In this role, Taverner will be responsible for providing strategic leadership to new and existing clients, helping them navigate Merkle’s CXM offering across…

Stingray Group and dentsu Canada Announce Global Partnership

Stingray Group Inc., a leading music, media, and technology company, and world-class marketing and advertising network dentsu Canada, today announced that they have signed a three-year partnership of collaboration between the two organizations. Stingray will bring to dentsu priority access to their global music ecosystem while dentsu will contribute their deep expertise in media and access to their world-class client services and roster of premium clients. Through this partnership, both parties will work together to bring…

Global Enters Podcast Commissioning Partnership With Dentsu’s Story Lab

Launching With ‘Hunting Ghislaine’ From Lbc The New Six Part Podcast Investigating the Mysterious Life of Ghislaine Maxwell Global, the Media and Entertainment group have joined forces with The Story Lab, part of dentsu Creative, to create a series of new podcasts. The content and commercial agreement will see Global partner with The Story Lab to co-commission six original podcasts within the next 12 months. The project sees Global and The Story Lab collaborate for the first time, to uncover stories which can be…

Anne Stagg Named UK CEO for dentsu’s Customer Experience Management Offering and the First CEO of Merkle UK

dentsu UK & Ireland has announced the appointment of Anne Stagg as the CEO of its Customer Experience Management Line of Business (CXM), and the first UK CEO of Merkle. Anne will lead a business of 940 people at Merkle while also overseeing delivery across dentsu’s CXM Line of Business which incorporates data and analytics, CRM, commerce, media, digital experience services and B2B. She will ensure that dentsu’s data and digital transformation capabilities are combined to create the market’s leading customer experience…

Dentsu Taps VidMob To Launch Global ‘Attention Economy’ Ad Lab Initiative

As part of its Attention Economy program, which aims at redefining how advertising campaigns are planned, measured, and optimized for attention, dentsu international announced that it has partnered with VidMob to offer new depths of creative intelligence and performance to marketers. VidMob’s Agile Creative Studio will now power dentsu’s Attention Ads Lab, the arm of the program focusing on identifying which ads capture consumer attention. This expanded partnership will support brand campaigns across the entire digital ads…

Dentsu Partners with Adobe to Transform Customer Experiences Through Digital Innovation

Dentsu announced a partnership with Adobe focused on customer experience transformation and a shared vision to create value for brands through digital innovation. As part of the announcement, Merkle, dentsu International’s customer experience management (CXM) company, is joining Adobe’s technology partner program as a Premier partner with its Merkury identity resolution platform. Marketing Technology News: Bang & Olufsen Selects CreatorIQ as Global Influencer Marketing Platform of Record The partnership will focus…

Merkle Strengthens Leadership Team Through Two Key Global Promotions

Michael Komasinski Named President, Merkle Americas; Margaret Wagner Named President, Merkle Emea Merkle, a leading technology- enabled, data-driven customer experience management (CXM) company, is strengthening its leadership team through two key promotions in the Americas and EMEA. Michael Komasinski is moving up into the dual role of president, Merkle Americas and leader of the dentsu CXM LoB in the Americas. Margaret Wagner is being promoted to the dual role of president, Merkle EMEA and leader of the dentsu CXM LoB in…

Merkle, Dentsu’s Flagship CXM Brand, Appoints Pete Stein as Global Lead for Experience & Commerce

Strategic new executive role spearheads growth and development of Merkle’s global Experience and Commerce capabilities Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has announced the appointment of Pete Stein as the new global lead for Experience & Commerce. This strategic new role is responsible for developing, growing, and leading Merkle’s global Experience and Commerce capabilities, which will play an important role in delivering superior CXM services and integrated…

Dentsu Aegis Network Launches Global Commerce Practice

Dentsu Aegis Network announces the launch of the Dentsu Commerce global practice. Underpinning Dentsu’s global network of 3,500 commerce experts across 85 worldwide markets, Dentsu Commerce will offer end-to-end business solutions to align with its “Total Commerce” philosophy. The practice will be led by Vikalp Tandon who will serve as Global President in a dual reporting structure to Jacki Kelley, CEO Dentsu Americas and Jean Lin, Global CEO, Creative, Dentsu Aegis Network. In this role, Tandon will be responsible for…

Teads Unveils inRead Social, A Powerful Extension For Advertisers’ Social Campaigns

Teads now enables brands to extend social campaign reach by over 80 million additional users* and achieve significant cost-efficiency Teads, The Global Media Platform, unveils inRead Social, a new product enabling advertisers to extend social media campaign creatives to Teads' platform of premium publishers. Teads' inRead Social is designed to be a powerful, frictionless complement to brands' social media activations.  Teads provides 30.45 million incremental unique users beyond Facebook and 82.9 million incremental…

Dentsu Aegis Network Acquires 4Cite Marketing to Boost Merkle’s Identity Capability

Doubling down on first-party identity technology with second acquisition of 2020 Dentsu Aegis Network has acquired 4Cite Marketing, a leading people-based identification and data services technology company. 4Cite will join Merkle, a leading technology-enabled, data-driven performance marketing company and part of Dentsu Aegis Network. Founded in 2010, 4Cite is a leading data services technology company in the eCommerce sector. All 50 employees, located in Albany, N.Y. and Peterborough, New Hampshire, will join Merkle.…

Dentsu Aegis Network Builds Out Merkle’s B2B Services with Acquisition of Digital Pi

Acquisition Expands Merkle’s Capabilities in Marketing Automation and Demand Generation Dentsu Aegis Network announces the acquisition of Digital Pi, a leading digital marketing agency focused on marketing automation consulting services in the business-to-business (B2B) sector. The company will join Merkle, a leading technology-enabled, data-driven performance marketing agency, as an extension of its B2B business. “2020 will be a year of continued growth for Merkle, and Digital Pi will be a key player in our expansion…

Botify Named “Innovative Marketing Technology” Winner by Fast-Track & Dentsu, Inc. to Support the Growth of Brands in Japan

Fast-Track, accelerator of European startups in the Asia-Pacific region, and Dentsu. Inc, the leading communications group in Japan, have chosen Botify as the winner of their Innovative Marketing Technology award to help drive the development and growth of Dentsu Inc.'s clients and partners through the Dentsu Innovation Initiative (DII). After several months in search of the best French startups in the fields of Data, EduTech, Content Marketing, e-Commerce, and Blockchain, Fast-Track and Dentsu Inc. chose Botify as the…

Dentsu Aegis Network Acquires Top Direct-to-Consumer Marketing Agency MuteSix

Top Digital Performance Agency Will Become Part of iProspect Dentsu Aegis Network announced the acquisition of MuteSix, a top digital performance agency and one of the world's largest direct-to-consumer marketing agencies. MuteSix will join iProspect, a leading global digital performance agency. Going forward, the agency will be called "MuteSix, an iProspect Company." As all marketers demand more accountability from their marketing spend, and increasingly launch and build brands through performance marketing channels,…

Advertising Giant Dentsu Signs Partnership with Israeli Tech Firm Imprint

Japanese Advertising Corporation Dentsu INC. Has Signed a New Investment and Multilateral Business Cooperation Agreement With Imprint Social, a Tel Aviv-Based Media Technology Company Specializing in Digital Marketing Engines Dentsu is the largest advertising and communications corporation in Japan with over 60,000 employees. Listed on the Tokyo Stock Exchange, it is valued at over $13 billion. It has been combing the Israeli marketplace in recent years to find exciting tech companies in which to invest. The…

Dentsu’s CCI to Bring SpotX Video Ad Serving Platform to Domestic Broadcasting Stations in Japan

Dentsu's Cyber Communications Inc. (CCI) (Head office: Chuo-ku, Tokyo, Representative Director and President: Akio Niizawa) and SpotX, Inc. (Headquarters: Denver, Colorado, USA, CEO, President: Mike Shehan), have announced their partnership to bring SpotX's video ad serving platform solutions to domestic broadcasting stations in Japan. SpotX, a global video advertising and monetization platform, offers cross-screen ad serving across video formats, programmatic infrastructure, data enablement, as well as in-depth analytics…