Browsing Tag

Dentsu

Dentsu’s Content Symphony Named Featured Partner Solution for New Adobe Marketing System of Record

Dentsu’s enterprise content solution, Content Symphony, has been named a Partner Solution for Adobe’s new Marketing System of Record, which the company unveiled at Adobe Summit. The designation is bestowed upon partners that leverage Adobe’s creative, experience, and workflow technologies as core infrastructure in solutions to enable better collaboration, automation, and workforce management. Leveraging Adobe Workfront as part of Adobe Experience Cloud, this new system of record provides a source of truth that connects…

Dentsu Announces the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s Customer Data Platform

Dentsu and Merkle, dentsu international’s customer experience management (CXM) service line, announced it has completed the integration of Merkury, its identity resolution and data platform, into the Salesforce Customer Data Platform (CDP). Brands using Salesforce CDP will now be able to capture, unify, and activate their customer data across all channels without reliance on third-party cookies. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award “As recent industry news affirms, the impending…

Dentsu Launches Global Health Solution

Dentsu International announced the launch of dentsu health, a global solution. Drawing upon the expertise of dentsu's global network of 2,000 health marketing experts across 85 markets in EMEA, APAC and the Americas, dentsu health is poised to become one of the top global healthcare agencies. By aggregating and mobilizing dentsu’s health marketing expertise powered by its market-leading capabilities, dentsu health will provide a single point of contact now required by many of the top brands across pharma, payer,…

Dentsu and its CXM powerhouse Merkle, Share Key Insights on Identity, Adobe Campaign Standard Adoption, and Building D2C Platforms at Adobe…

Three sessions focus on pivotal trends shaping the digital landscape Dentsu (www.dentsu.com) and Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, will be presenting several sessions during the upcoming virtual Adobe Summit—The Digital Experience Conference 2021 on April 27 and 28. With multiple specializations across Adobe Experience Cloud applications, dentsu and Merkle will impart their deep knowledge and expertise in audience and insights…

Dentsu Launches Merkle Canada to Expand its Customer Experience Capabilities

As part of dentsu’s move to strengthen its Customer Experience Management (CXM) offering, the network announced the expansion of its CXM services in the Americas region by launching Merkle Canada. Merkle's expansion into Canada brings globally leading capabilities across data transformation, digital transformation, and customer experience management, tailored to the Canadian market and its local, social, and cultural diversity. Under the simplified model, brands gain easy access to solutions spanning CX transformation,…

dentsu Media Launches Unique People Based In-House Buying Solution

dentsu International’s media service offering, dentsu Media announced today the launch of its new in-house buying solution – Data Enabled Linear TV Activation, also known as DELTA. DELTA reimagines the way our teams have been executing programmatic TV to enhance data-driven, people-based linear TV for clients. Marketing Technology News: TigerGraph’s Graph + AI Summit 2021 to Feature 40+ Sessions, Live Workshops and Speakers from… “Clients want a more accountable and holistic people-based approach when it comes to…

In-Game Advertising Went Mainstream in 2020 as Pandemic Powered Innovation and Maturity of 2.7-Billion-Strong Global Gaming Market

In a new report from Bidstack, the leading gaming monetization and advertising platform, the London-based company explains how the impact of the pandemic led to a breakthrough year for in-game advertising in 2020. While national lockdowns disrupted out-of-home, sport sponsorship and in-venue advertising, video game consumption soared, and brands chased eyeballs into the virtual world. As global agencies and Fortune 500 companies jumped headfirst into the fast-growing and immersive medium that now counts 2.7 billion loyal…

Merkle Appointed by University of London to Performance Media Brief

Merkle, a leading technology-enabled, data-driven customer experience management company and part of dentsu, has been appointed by University of London to deliver and manage its customer communications and engagement strategy for its online programmes. The brief also includes courses delivered through the University of London Institute in Paris, alongside promotion of the institution’s venues and accommodation services. Merkle’s role focuses on the University’s global paid social and paid search activity, with the aim to…

Sam Taverner Appointed EMEA Chief Growth Officer Across Merkle and Dentsu’s Customer Experience Management Service Line

Taverner takes over from Margaret Wagner to support clients deliver and accelerate customer experience transformation Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Sam Taverner to the role of chief growth officer EMEA for Merkle, and dentsu’s customer experience management Service Line. In this role, Taverner will be responsible for providing strategic leadership to new and existing clients, helping them navigate Merkle’s CXM offering across…

Stingray Group and dentsu Canada Announce Global Partnership

Stingray Group Inc., a leading music, media, and technology company, and world-class marketing and advertising network dentsu Canada, today announced that they have signed a three-year partnership of collaboration between the two organizations. Stingray will bring to dentsu priority access to their global music ecosystem while dentsu will contribute their deep expertise in media and access to their world-class client services and roster of premium clients. Through this partnership, both parties will work together to bring…

Global Enters Podcast Commissioning Partnership With Dentsu’s Story Lab

Launching With ‘Hunting Ghislaine’ From Lbc The New Six Part Podcast Investigating the Mysterious Life of Ghislaine Maxwell Global, the Media and Entertainment group have joined forces with The Story Lab, part of dentsu Creative, to create a series of new podcasts. The content and commercial agreement will see Global partner with The Story Lab to co-commission six original podcasts within the next 12 months. The project sees Global and The Story Lab collaborate for the first time, to uncover stories which can be…

Anne Stagg Named UK CEO for dentsu’s Customer Experience Management Offering and the First CEO of Merkle UK

dentsu UK & Ireland has announced the appointment of Anne Stagg as the CEO of its Customer Experience Management Line of Business (CXM), and the first UK CEO of Merkle. Anne will lead a business of 940 people at Merkle while also overseeing delivery across dentsu’s CXM Line of Business which incorporates data and analytics, CRM, commerce, media, digital experience services and B2B. She will ensure that dentsu’s data and digital transformation capabilities are combined to create the market’s leading customer experience…

Dentsu Taps VidMob To Launch Global ‘Attention Economy’ Ad Lab Initiative

As part of its Attention Economy program, which aims at redefining how advertising campaigns are planned, measured, and optimized for attention, dentsu international announced that it has partnered with VidMob to offer new depths of creative intelligence and performance to marketers. VidMob’s Agile Creative Studio will now power dentsu’s Attention Ads Lab, the arm of the program focusing on identifying which ads capture consumer attention. This expanded partnership will support brand campaigns across the entire digital ads…

Dentsu Partners with Adobe to Transform Customer Experiences Through Digital Innovation

Dentsu announced a partnership with Adobe focused on customer experience transformation and a shared vision to create value for brands through digital innovation. As part of the announcement, Merkle, dentsu International’s customer experience management (CXM) company, is joining Adobe’s technology partner program as a Premier partner with its Merkury identity resolution platform. Marketing Technology News: Bang & Olufsen Selects CreatorIQ as Global Influencer Marketing Platform of Record The partnership will focus…

Merkle Strengthens Leadership Team Through Two Key Global Promotions

Michael Komasinski Named President, Merkle Americas; Margaret Wagner Named President, Merkle Emea Merkle, a leading technology- enabled, data-driven customer experience management (CXM) company, is strengthening its leadership team through two key promotions in the Americas and EMEA. Michael Komasinski is moving up into the dual role of president, Merkle Americas and leader of the dentsu CXM LoB in the Americas. Margaret Wagner is being promoted to the dual role of president, Merkle EMEA and leader of the dentsu CXM LoB in…

Merkle, Dentsu’s Flagship CXM Brand, Appoints Pete Stein as Global Lead for Experience & Commerce

Strategic new executive role spearheads growth and development of Merkle’s global Experience and Commerce capabilities Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has announced the appointment of Pete Stein as the new global lead for Experience & Commerce. This strategic new role is responsible for developing, growing, and leading Merkle’s global Experience and Commerce capabilities, which will play an important role in delivering superior CXM services and integrated…

Dentsu Aegis Network Launches Global Commerce Practice

Dentsu Aegis Network announces the launch of the Dentsu Commerce global practice. Underpinning Dentsu’s global network of 3,500 commerce experts across 85 worldwide markets, Dentsu Commerce will offer end-to-end business solutions to align with its “Total Commerce” philosophy. The practice will be led by Vikalp Tandon who will serve as Global President in a dual reporting structure to Jacki Kelley, CEO Dentsu Americas and Jean Lin, Global CEO, Creative, Dentsu Aegis Network. In this role, Tandon will be responsible for…

Teads Unveils inRead Social, A Powerful Extension For Advertisers’ Social Campaigns

Teads now enables brands to extend social campaign reach by over 80 million additional users* and achieve significant cost-efficiency Teads, The Global Media Platform, unveils inRead Social, a new product enabling advertisers to extend social media campaign creatives to Teads' platform of premium publishers. Teads' inRead Social is designed to be a powerful, frictionless complement to brands' social media activations.  Teads provides 30.45 million incremental unique users beyond Facebook and 82.9 million incremental…

Dentsu Aegis Network Acquires 4Cite Marketing to Boost Merkle’s Identity Capability

Doubling down on first-party identity technology with second acquisition of 2020 Dentsu Aegis Network has acquired 4Cite Marketing, a leading people-based identification and data services technology company. 4Cite will join Merkle, a leading technology-enabled, data-driven performance marketing company and part of Dentsu Aegis Network. Founded in 2010, 4Cite is a leading data services technology company in the eCommerce sector. All 50 employees, located in Albany, N.Y. and Peterborough, New Hampshire, will join Merkle.…

Dentsu Aegis Network Builds Out Merkle’s B2B Services with Acquisition of Digital Pi

Acquisition Expands Merkle’s Capabilities in Marketing Automation and Demand Generation Dentsu Aegis Network announces the acquisition of Digital Pi, a leading digital marketing agency focused on marketing automation consulting services in the business-to-business (B2B) sector. The company will join Merkle, a leading technology-enabled, data-driven performance marketing agency, as an extension of its B2B business. “2020 will be a year of continued growth for Merkle, and Digital Pi will be a key player in our expansion…