digital advertising ecosystem

UK launch is enabled by two new Telco partnerships, giving Utiq unrivalled scale in the delivery of deterministic, privacy-first advertising Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic,…
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Contxtful Technologies, Inc., a leading innovator in attention-based advertising technology, announced the closing of a $1.9 million fundraising round led by NJP Ventures. The funding will enable Contxtful to enhance its technology, scale…
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In the rapidly evolving digital advertising ecosystem, brands face a tough challenge if they want to shift their ad dollars away from the technology giants of Facebook, Amazon, Apple, Netflix, and Google – collectively referred to as FAANG.…
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Europe-wide initiative and certification will provide training on use cases, technical deployment and integrations, testing and delivery, and measurement and reporting Utiq, the European adtech company with a unique telco-powered…
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Blockchain can significantly change the digital advertising market by resolving important problems like ad fraud and transparency. The advantages of blockchain, such as increased transparency, accountability, and security, make it a viable…
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Report Highlights Five Key Strategies for Publishers to Improve Monetization Amid Privacy Regulations and Signal Loss PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has published a…
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Sets Industry Standard for Handling Data Deletion Requests, Filling Crucial Gap in Privacy Compliance Solutions IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of the final Data Deletion…
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Compliant's leading independent verification technology will enhance the privacy solution offered by Utiq's Authentic Consent Service London, UK - 5th March 2024 - Utiq, the European adtech company delivering a telco-powered Authentic…
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DV Fraud Lab curtails a scheme costing unprotected advertisers up to $7.5 million monthly DoubleVerify (“DV”), the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands,…
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Agencies and brands worldwide leverage Grasp’s quality assurance SaaS suite to save millions in potential digital advertising revenue losses through improved governance & data integrity MiQ announced the acquisition of French…
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Experienced Business Leader Brings Digital Marketing Transformation and Media Expertise to Infillion Board of Directors Infillion, a technology company with an advanced media platform that offers CTV to premium display to live fan…
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Adaptive streaming company’s technology minimises unnecessary data in advertising for enhanced user experience and reduced climate impact Adaptive streaming company SeenThis has announced its commitment to join the UK’s Ad Net…
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In the years leading up to COVID, it became crucial to educate the buy- and sell-side advertising ecosystem about the rise of digitally native consumer brands, the digital evolution of established brands, and how both are disrupting the…
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With Exponential Growth, 33Across Will Leverage Google Cloud Infrastructure in Order to Support Audiences Beyond Third-Party Cookies  33Across, a publisher technology platform designed for the open web, showcases 15X growth, scale, and an…
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Adds Level of Security Across Various Aspects of Omnichannel Advertising for Buyers and Sellers, including SSAI for CTV Ads Now Available for Public Comment until October 30th IAB Tech Lab, the digital advertising technical…
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Platform unifying online advertising data for Dairy Queen, MRM/McCann, Manchester United, Red Wing Shoes, Toyota and more raises $2 million to accelerate growth LumenAd, provider of a leading advertising management platform that organizes…
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Pattern89, which offers an artificial intelligence platform to improve paid social advertising results, has announced that their platform is expanding to include Google advertising. Throughout 2019, the Pattern89 software will include…
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Throtle, a leading identity-based data onboarder, has successfully integrated with The Trade Desk’s unified ID solution. This integration aims to improve user match rates across the digital advertising ecosystem. “We are thrilled that…
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New Technical Specifications from IAB Tech Lab Released Alongside New Policies IAB Europe, the leading European-level industry association for the digital advertising ecosystem, in partnership with IAB Tech Lab, announced it is making…
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Initial Results Show Daily High of 110 Million User Matches Across 8 Billion Bid Requests Index Exchange announced early results of its integration with LiveRamp IdentityLink. Just weeks after the global advertising marketplace enabled…
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