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Digital advertising

UK AD Fraud Analysis Demonstrates Success of Coordinated Industry Anti-Fraud Programmes

TAG UK Fraud Snapshot Conducted by the 614 Group Finds 76 Percent Less IVT in TAG Certified Channels vs. UK Industry Average The Trustworthy Accountability Group (TAG), a self-regulatory advertising industry initiative to fight criminal activity in the digital advertising supply chain, released a snapshot of ad fraud in the United Kingdom, showing dramatically lower  Invalid Traffic (IVT) rates in TAG Certified Channels in the UK when compared with UK industry averages. Conducted by The 614 Group, the analysis found a…

Ad-Juster Announces COVID-19 Support Program for Publishers

Ad-Juster, which serves +110 publisher clients, including over half of the top-100 Comscore-ranked web publishers, will reduce fees by one-third for all customers Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers, announced  the launch of a COVID-19 support program for current customers. Through the program, any Ad-Juster client will be eligible to receive a 33% discount, applicable to their total monthly fees for May, June and July 2020. The discount is being extended by Ad-Juster’s parent…

Valassis Recognized by Trustworthy Accountability Group for Continued Leadership in Protecting Digital Advertising Supply Chain Against…

Valassis, the leader in marketing technology and consumer engagement, announced its second consecutive recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising. Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG awards certifications to select companies – like Valassis – that achieve its…

OneTrust Releases Free IAB TCF 2.0 CMP for Publishers

Create, customize and publish an IAB TCF 2.0-compliant CMP in minutes OneTrust launched a free tool for publishers to create a consent management platform (CMP) that complies with the updated IAB Transparency & Consent Framework v2.0 (TCF 2.0). In just a few steps, the TCF 2.0 CMP Builder gives publishers the ability to build and customize a CMP to collect consent across the digital advertising ecosystem in compliance with TCF 2.0, the GDPR, the ePrivacy Directive and more. Get started for free with the TCF 2.0 CMP…

JSA’s Clients Leverage Digital Advertising for Lead Generation Amid COVID-Related Conference Cancellations and Postponements

Companies Increase Emphasis on LinkedIn Ads, Google Ads and Retargeting to Expand Virtual Brand Reach and Online Lead Generation Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, reports that its clients are increasing digital advertising budgets to secure fresh, engaged leads as face-to-face meetings are postponed, conferences are cancelled and direct sales campaigns are frozen. JSA is…

TechBytes with Jessica Hogue, GM Measurement & Analytics at Innovid

Please tell us about your role and the technology you handle at Innovid. As GM of Measurement and Analytics, I’m charged with developing Marketing Analytics offerings for our agency, brand, and publisher partners to help grow their businesses. We have a heavy focus on CTV given the growth we see on our platform and the markets need for more insights into this channel. The underlying technology is our Omnichannel platform that creates and serves digital and addressable creatives around the world. We’re deeply integrated…

TAG Analysis of Asia-Pacific Markets Shows Success of Industry Anti-Fraud Programs

Asia-Pacific Fraud Snapshot Conducted by The 614 Group Finds 91 Percent Less IVT in TAG Certified Channels vs. Industry Average The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today released a snapshot of ad fraud across a range of Asia-Pacific markets, showing dramatically lower IVT rates in TAG Certified Channels when compared with global industry averages. Trustworthy Accountability Group Conducted…

IAS and Amino Payments Partner to Bridge the Transparency Gap in Programmatic

Advertisers will now have end-to-end visibility into media quality and financial transaction data Integral Ad Science (IAS) today announced Total Visibility, an industry-leading partnership with Amino Payments to offer the first solution in programmatic buying showing advertisers the true cost of qualified media. Total Visibility gives advertisers both impression-level financial insights and media quality verification to optimize campaigns in real-time. Now more than ever, marketers are looking for ways to ensure their…

Pixalate Earns MRC Accreditation for Multiple Connected TV/OTT, SSAI Measurement Metrics

Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced it has earned accreditations for multiple metrics from the Media Rating Council (MRC) across over-the-top (OTT)/Connected TV (CTV) environments, including server-side-ad-insertion (SSAI) measurement metrics. Pixalate considers server-side-ad-insertion to be one of the largest risk factors to OTT/CTV advertising, threatening millions in ad spend each year. Pixalate's accreditation for SSAI measurement metrics spans desktop, mobile…

RevJet’s Spring 2020 Ad Experience Sentiment Report Reveals Most Consumers Feel Companies Should Change Their Ads to Reflect the…

60% of Consumers Report Having Seen At Least Some Helpful Ads During the COVID-19 Pandemic RevJet, the only unified platform that simplifies digital ad experience management for Fortune 500 marketers and their agencies, today announced the results of their latest Ad Experience Sentiment Report revealing the sentiment and behavior of online consumers on digital advertising and online shopping. Of note: 79% feel companies should change their advertising messages to reflect the realities of COVID-19, while 90% are concerned…

Valassis Recognized by Trustworthy Accountability Group for Continued Leadership in Protecting Digital Advertising Supply Chain Against…

Valassis, the leader in marketing technology and consumer engagement, announced its second consecutive recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising. Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG awards certifications to select companies – like Valassis – that achieve its…

MediaMath Partners with TVSquared to Deliver CTV Attribution

Partnership Comes at a Time when Brands Need Performance More than Ever – Tying Business Outcomes Directly to Programmatic CTV Advertising TVSquared, the global leader in TV attribution, has been named as MediaMath’s preferred partner for connected TV (CTV) attribution. This partnership enables thousands of advertisers to attribute actions directly to programmatic CTV campaigns delivered across screens – from smart TVs to digital devices. Through its partnership with TVSquared, MediaMath is providing accountability to…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from BIGO Ads, Colling Media, SRAX, Jivox, Pixalate, and Tapad. BIGO Ads Partners With Go Mobile and Fistashki to Launch Its Advertising Business in Russia BIGO Ads, from BIGO Technology, is an ads platform providing mobile marketing solutions globally. Covering more than 150 countries, BIGO Ads integrates mobile marketing solutions into imo, the video and audio calling app with global…

TechBytes with Daniel Sepulveda, SVP for Policy and Advocacy at MediaMath

Hi Daniel, tell us about your role and the team/technology that you handle at MediaMath? My role at MediaMath is focused on shaping and communicating MediaMath’s policies and practices around the consumer value proposition, privacy protection, and public policy. I report to the CEO and execute with teams across the organization. We saw some of the biggest M&As in Martech and Adtech in 2019. These deals are targeting technology to improve data consolidation and privacy standards. What are your observations? With the…

MediaJel Partners with Tapad to Enable Digital Advertising Efficiencies and Scale Across Devices

Tapad's integration with MediaJel's current advertising solutions will enable U.S. brands to benefit from improved cross-device reach and targeting capabilities Tapad, a global leader in digital identity resolution, has partnered with MediaJel, a leading provider of advertising and marketing solutions for regulated markets. The partnership will enhance MediaJel's current offering, enabling brands to further improve their digital marketing campaigns, and thereby, return on investment. Marketing Technology News:…

V12 Reports Online Browsing for Furniture and Home Retail Products Increased by 200+%

Highlights Include a 242% Increase in Online Browsing for Desks and a 260% Increase for Outdoor Furniture Powered by V12 Signals Technology to Identify In-Market Shoppers Browsing Online or on a Brand's Website V12, a leading provider of purchase intent insight and marketing services, shared recent statistics on how consumer shopping behavior is changing in response to the coronavirus pandemic. During March, online browsing for furniture increased by 200+% as evidenced by examples including a 242% increase in online…

SRAX Launches Stock for Ads Program, Offering Digital Advertising Solutions in Exchange for Publicly Traded Stock

SRAX, Inc., a digital marketing and consumer data management technology company, announces the Stock for Ads Program, offering media solutions for stock payments as a way to help businesses engage with their customers or clients and preserve cash during this critical time. Marketing Technology News: Help Stop the Spread of COVID-19 at TrackMyTemp The current environment is forcing public companies to conserve cash while they assess the opportunities and risks associated with their business strategies. At the same time,…

How the Death of Third-Party Cookies Will Benefit Your Digital Data Strategy 

Ever since Google’s bombshell (albeit not entirely unexpected) news in January that it plans to phase out third-party cookies on Chrome by 2022, the AdTech industry has been rife with dramatic speculation. Does the loss of third-party cookies on Chrome change the Marketing landscape? You bet it does. But should advertisers be panicking? Absolutely not. In the long run, reduced reliance on third-party cookies will prove positive for marketers. Here’s why.  Improved Audience Accuracy Google’s curbing of third-party…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from PowerInbox, iClick, Joveo, Unruly, Voxnest, Comscore, and BroadbandTV Corp. Email Advertising is No Joke! PowerInbox & The Motley Fool Host April Fool’s Day Webinar to Show How e-Newsletter Ads Drive Brand Engagement PowerInbox, the trusted audience engagement and digital monetization partner for publishers, announced it has partnered with The Motley Fool to host a special April…

KERV Releases New Feature Set with Support for Vertical Video

Brands now can maximize consumer engagement via mobile platforms KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has launched a new feature set that enables support for interactive vertical video. The new features, which also include object audio and custom fames, are helping brands keep up with our unprecedented time in history as the world shifts more to digital content and mobile device consumption. Marketing…