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Digital Audio Advertising

SocialCode Splits Into Two Separate Companies, Focusing On Accelerating Brand Growth

SocialCode announced it is splitting into two separate companies to scale more quickly, capitalize on key opportunities and solve for brands’ biggest challenges, present and future. SocialCode’s agency business will continue as a leading digital marketing agency and provide cross-channel media, creative, and analytics services. The company will employ its industry-leading data-driven approach and technology to drive exceptional performance and insights for clients across social, programmatic, video, audio and…

Adelphic Expands Programmatic Audio Advertising Capabilities Through New AdsWizz Integration

Audio Partnerships Offer Access to More Than 90% of Available Streaming Audio and Podcast Inventory Adelphic, a Viant subscription-based self-service platform for omnichannel programmatic advertising, today partnered with AdsWizz, the leading global technology provider for digital audio advertising solutions, expanding Adelphic's premium programmatic audio inventory offering to include significant additional streaming audio and podcast inventory. As part of this new partnership, buyers using the Adelphic DSP will now be…

Stingray Selects Targetspot to Lead its Global Audio Ad Sales on Stingray Music

Stingray, a leading music, media, and technology company, has selected Targetspot, a pioneer in the digital audio space, to monetize the global digital audio advertising across its Stingray Music services including the free, ad-supported TV audio channels (FAST) and the Stingray Music app. Through this partnership, advertisers and brands will be able to easily purchase Stingray audio inventory and connect with an ever-expanding audience of music aficionados. According to a global survey conducted in March 2020 the…

SoundCloud Announces $75 Million Investment from Sirius XM Holdings Inc.

SoundCloud and SiriusXM Holdings Inc. announced that the leading US audio entertainment company, SiriusXM, has invested $75 million in SoundCloud, the world's largest open audio platform. SoundCloud will use this additional investment to accelerate its product development and enhance the services that fuel its global community of creators and listeners. "SoundCloud's three consecutive years of strong financial performance directly reflect the success of our creator-led growth strategy," said Kerry Trainor, Chief Executive…

AdsWizz Announces Availability of PodScribe, New Contextual-Targeting Solution for Podcasts

Technology provides enhanced targeting and brand safety for podcast advertisers, and scalable monetization for podcast publishers AdsWizz, the leading global technology provider for digital audio advertising solutions, announced the availability of PodScribe, its contextual-targeting solution for podcasts. PodScribe provides valuable targeting and brand safety features for advertisers and enhances monetization for publishers.  PodScribe has been in private beta for more than a year, and has been tested with leading…

MarTech Interview with Sean King, EVP at Veritone One

"Podcasting and the digital audio advertising ecosystem has never been more popular than it is right now." Tell us about your role and journey into technology. What inspired you to be part of Veritone One? I’ve always loved how technology evolves, changes and sometimes disrupts how we do things – whether that is in my personal or professional life. Technology has the power to make the complex simpler, allowing people to spend more time in ideation and gain additional valuable insights, which ultimately provides the time…

CUMULUS MEDIA Signs Multi-Year Deal With DAX

CUMULUS MEDIA Appoints DAX As Exclusive Representative Across Network Radio and Programmatic Streaming Sales DAX, the world’s most advanced digital audio advertising platform, announced a multi-year deal with leading radio broadcaster, CUMULUS MEDIA. The deal establishes DAX as CUMULUS MEDIA’s exclusive third-party sales representative across network radio streaming and national programmatic advertising, alongside CUMULUS MEDIA’s national and local sales teams. CUMULUS MEDIA is the first traditional broadcast network…

Instreamatic.ai Signs Exclusive Deal with DAX

To Offer US Brands AI-Powered Interactive Audio Ad Campaigns DAX, the world's most sophisticated digital audio advertising platform, announced an exclusive partnership with Instreamatic.ai. Instreamatic.ai is the first AI platform dedicated to voice-activated advertising. This deal enables US advertisers to run targeted campaigns through DAX’s programmatic platform, which prompts people to engage with brands through voice technology.  For the first time, listeners in the US will be able to respond to ads heard via a…

How Adding Audio Advertising to Your Channels Will Mute the Competition

In the not-so-distant past, advertisers aiming to reach audiophiles had a straightforward task. Depending on their target audiences, they’d negotiate ad buys with local or national radio stations, place the ads, and that would be that. Amid the streaming revolution, however, advertisers’ work isn’t so simple. The digital audio universe is vast, from online radio to on-demand music services like Pandora, TuneIn, and Spotify, to the ever-expanding world of podcasts. All told, an estimated 180 million Americans stream music,…

Pandora to Acquire Leading Digital Audio Ad Tech Firm AdsWizz

The Acquisition Will Create The Largest Digital Audio Advertising Ecosystem Globally Pandora, the largest music streaming service in the US announced it will acquire AdsWizz, the global leader in digital audio ad technology. The addition of AdsWizz will upgrade Pandora’s ad tech capabilities, provide its advertisers with greater audience reach, and expand the company’s revenue opportunities. AdsWizz is one of the few ad tech firms that is completely dedicated to digital audio, serving some of the largest players in…