Digital Audio

Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced today that BEC-Tero Radio under BEC-Tero Entertainment, Thailand’s largest media company, has selected Triton Digital to power the delivery, monetization, and measurement of its streaming audio content. Through this partnership, BEC-Tero Radio will utilize Triton’s robust audio streaming network to deliver their high-quality audio content online, and Triton’s Ad Server to dynamically insert highly targeted…

The IAB Podcast Upfront 2020 goes virtual for the first time, building on IAB’s successful digital NewFronts format IAB Podcast Upfront returns this year from September 9 to 11, showcasing the newest in digital audio from over 20 major presenters. For the first time, the Upfront will be a virtual event. The IAB Podcast Upfront is the only marketplace designed for advertisers and media buyers to preview the latest podcast programming from the biggest names in digital audio. The event will educate and raise awareness…

Podcasters can now create and share content feeds and players with select audiences Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced that publishers utilizing its podcast platform, Omny Studio, now have the option to create secure content feeds that are exclusive for their audiences. Marketing Technology News: Validity Launches GridBuddy Cloud To Integrate Multiple Salesforce Orgs In One View By leveraging this new capability, publishers can create and…

Stingray, a leading music, media, and technology company, has selected Targetspot, a pioneer in the digital audio space, to monetize the global digital audio advertising across its Stingray Music services including the free, ad-supported TV audio channels (FAST) and the Stingray Music app. Through this partnership, advertisers and brands will be able to easily purchase Stingray audio inventory and connect with an ever-expanding audience of music aficionados. According to a global survey conducted in March 2020 the…

Reports Provide Valuable Insight into Top Podcast Shows in the U.S. from Powerhouse Networks including NPR, RADIO.COM/Cadence 13, Stitcher, and Wondery Triton Digital, the global technology and services provider to the digital audio and podcast industry, released today the first Podcast Report for the United States, powered by their Podcast Metrics measurement service. The Podcast Report provides a ranking of the Top Podcasts as well as the Top Networks in the U.S., as measured by Podcast Metrics. @TritonDigital…

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced that it has integrated with DBSgroep’s media sales solution, RTVPLAN, with Triton’s Advertising Server to further optimize and streamline the order management process for audio publishers. Marketing Technology News: AudioEye Appoints Heath Thompson as Chief Executive Officer This integration enables publishers that use Triton’s Ad Server to streamline the management of their advertising orders and…

Triton Digital®, the global technology and services leader to the digital audio and podcast industry, released its monthly Webcast Metrics® rankers for November 2019. The global rankers, in addition to the U.S., LATAM, and EMEA regional rankers provide insight into the top-performing streaming audio stations and networks around the world for the month of November. @TritonDigital's Webcast Metrics® ranks the top digital audio properties for November 2019. View the Rankers:…

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the inclusion of Triton’s marketplace in the Rubicon Project’s exchange. Through this integration, buyers that use the Rubicon Project exchange can now access audio supply from online audio services, platforms, networks, radio and TV broadcasters, audio content publishers, and pro audio producers leveraging Triton’s SSP (supply-side platform). This integration increases buyers’ access to premium audio inventory,…

Triton Digital®, the global technology and services leader to the digital audio and podcast industry, released its monthly Webcast Metrics® rankers for October 2019. The global rankers, in addition to the U.S., LATAM, and EMEA regional rankers provide insight into the top-performing streaming audio stations and networks around the world for the month of October. The Webcast Metrics streaming measurement service is the industry standard for online audio consumption data. It provides credible, validated data that enables…

Triton Digital, the global technology and services leader to the digital audio and podcast industry, released its monthly Webcast Metrics® rankers for September 2019. The global rankers, in addition to the U.S., LATAM, and EMEA regional rankers provide insight into the top-performing streaming audio stations and networks around the world for the month of September. Marketing Technology News: Tru Optik and Anzu.io Announce Multi-Year Exclusive Agreement to Bring Audience-Based Targeting to In-Game Advertising The…

Triton Digital®, the global technology and services leader to the digital audio and podcast industry, released its monthly Webcast Metrics® rankers for August 2019. The global rankers, in addition to the U.S., LATAM, and EMEA regional rankers provide insight into the top-performing streaming audio stations and networks around the world for the month of August. @TritonDigital's Webcast Metrics ranks the top digital audio properties for August 2019. View the Rankers:…

Over the past few years, there have been a number of major developments within the advertising world, but one of the most fascinating is the tremendous growth of the podcast. Podcasting, by many measures, is clearly on the rise. As the fortunes of podcasts rise, so too do those of individual podcasters, who have legions of devoted fans looking forward to their next episodes. Podcasting has created a new type of influencer, one who has the ability to reach people wherever they are, whether it’s at home, in their car, or…

I’ve been keeping my ear out for the song of the summer. It’s gotta be a song with that hook, the beat, and becomes an earworm before you know it. Though jamming to Lil Nas X or the Jonas Brothers is not just a summer activity. U.S. adults spend more time listening to digital audio than browsing on social media. With 204 million digital audio listeners in the U.S. or nearly 2/3 of all digital media consumers, digital audio is the second most popular digital activity (based on time spent) for U.S. adults (behind the video).…

Mobile is the ideal catalyst for audio consumption affording the average adult over 50 minutes of listening time via mobile apps each day. Portability and the on-demand characteristics of this medium have shifted consumer attention, positioning audio ahead of social networking, mobile videos, gaming or messaging, according to eMarketer’s 2018 Mobile Time Spent Report. What’s more, 25% of all consumer time spent on mobile devices is now going to music, podcasts and other audio. With consumers tuning into audio…

In the not-so-distant past, advertisers aiming to reach audiophiles had a straightforward task. Depending on their target audiences, they’d negotiate ad buys with local or national radio stations, place the ads, and that would be that. Amid the streaming revolution, however, advertisers’ work isn’t so simple. The digital audio universe is vast, from online radio to on-demand music services like Pandora, TuneIn, and Spotify, to the ever-expanding world of podcasts. All told, an estimated 180 million Americans stream music,…