Browsing Tag

Digital Audio

Kast Media Chooses Triton Digital’s World-Class Technology to Power Its Podcast Strategy

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced today that Kast Media, a leader in multi-channel podcast shows, has selected Triton Digital for the delivery, monetization, and measurement of its podcast content. Through this partnership, Kast Media will utilize Triton’s full suite of enterprise-grade podcast technologies including the Omny Studio publishing platform and Podcast Metrics audience measurement service. In addition, Kast Media will rely on Triton’s…

Red FM Selects Triton Digital to Power Its Podcast Strategy

Triton Digital, the global technology and services leader to the digital audio and podcast industry, and Red FM, India’s largest and most awarded private radio network, announced that Red FM has selected Triton’s powerful suite of podcast technology to power the delivery and monetization of its podcast content. Marketing Technology News: V12 Marketing Drives Growth for Businesses with New Partnership Through this partnership, Red FM will utilize Triton’s enterprise podcast platform, Omny Studio, to create, distribute…

Triton Digital Further Expands the Multilingual Capabilities of the Omny Studio Platform

In addition to being available in six languages, the Omny Studio platform also supports the translation of embed players that match users’ browser language Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced today that they have expanded the multilingual capabilities of the Omny Studio podcast management platform to six languages. In addition to English, French, Spanish, and Portuguese, the platform is now available in German and Italian. Marketing Technology…

Estadão Selects Triton Digital to Power Its Podcast Strategy

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced today that Estadão, the third largest newspaper in Brazil, has selected Triton’s powerful suite of podcast technology to power the management, monetization, and measurement of its podcast content. Marketing Technology News: Tresorit Receives Gartner Peer Insights Customers’ Choice Distinction Through this partnership, Estadão will utilize Triton’s enterprise podcast platform, Omny Studio, to manage their…

Gaana Partners with Triton Digital’s Omny Studio to Fuel the Growth of the Podcast Industry in India

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced a partnership between its podcast platform, Omny Studio, and Gaana, India’s largest music streaming app. Through this partnership, Gaana users will be able to listen to more than 28,000 podcast shows from Omny’s global library. Additionally, Gaana will have access to Omny’s feature-rich podcast management technology, empowering Gaana’s publishing partners with tools they need to create and distribute engaging…

Minute Media Selects Triton Digital to Power Its Podcast Monetization Strategy

Triton Digital, the global technology and services leader to the digital audio and podcast industry, and Minute Media, a leading global technology and digital publishing platform, announced that Minute Media has selected Triton’s powerful suite of podcast technology to power the delivery, monetization, and measurement of its podcast content. Through this partnership, Minute Media will utilize Triton’s enterprise podcast platform, Omny Studio, to unify the hosting of their 90+ global sports podcasts, including The Players’…

Triton Digital Activates Tru Optik Political Data Cloud for Streaming Audio

Allows advertisers to target listeners based on party affiliation, issue orientation, and more Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced  that advertisers can now purchase digital audio inventory on an audience-addressable basis according to political interests and behaviors. This capability is made possible through the targeting capabilities within the Political Data Cloud by Tru Optik, the identity resolution leader across OTT, Connected TV (CTV) and…

BEC-Tero Radio Selects Triton Digital for Unrivaled Delivery and Monetization of Streaming Audio

Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced today that BEC-Tero Radio under BEC-Tero Entertainment, Thailand’s largest media company, has selected Triton Digital to power the delivery, monetization, and measurement of its streaming audio content. Through this partnership, BEC-Tero Radio will utilize Triton’s robust audio streaming network to deliver their high-quality audio content online, and Triton’s Ad Server to dynamically insert highly targeted…

IAB Reveals Podcast Upfront 2020 Presenters

The IAB Podcast Upfront 2020 goes virtual for the first time, building on IAB’s successful digital NewFronts format IAB Podcast Upfront returns this year from September 9 to 11, showcasing the newest in digital audio from over 20 major presenters. For the first time, the Upfront will be a virtual event. The IAB Podcast Upfront is the only marketplace designed for advertisers and media buyers to preview the latest podcast programming from the biggest names in digital audio. The event will educate and raise awareness…

Triton Digital’s Omny Studio Platform Launches Secure Distribution Capabilities for Audio Publishers

Podcasters can now create and share content feeds and players with select audiences Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced that publishers utilizing its podcast platform, Omny Studio, now have the option to create secure content feeds that are exclusive for their audiences. Marketing Technology News: Validity Launches GridBuddy Cloud To Integrate Multiple Salesforce Orgs In One View By leveraging this new capability, publishers can create and…

Stingray Selects Targetspot to Lead its Global Audio Ad Sales on Stingray Music

Stingray, a leading music, media, and technology company, has selected Targetspot, a pioneer in the digital audio space, to monetize the global digital audio advertising across its Stingray Music services including the free, ad-supported TV audio channels (FAST) and the Stingray Music app. Through this partnership, advertisers and brands will be able to easily purchase Stingray audio inventory and connect with an ever-expanding audience of music aficionados. According to a global survey conducted in March 2020 the…

Triton Digital Expands Podcast Reports to the United States

Reports Provide Valuable Insight into Top Podcast Shows in the U.S. from Powerhouse Networks including NPR, RADIO.COM/Cadence 13, Stitcher, and Wondery Triton Digital, the global technology and services provider to the digital audio and podcast industry, released today the first Podcast Report for the United States, powered by their Podcast Metrics measurement service. The Podcast Report provides a ranking of the Top Podcasts as well as the Top Networks in the U.S., as measured by Podcast Metrics. @TritonDigital…

Triton Digital Integrates DBSgroep’s RTVPLAN Media Sales Solution With Its Renowned Advertising Server

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced that it has integrated with DBSgroep’s media sales solution, RTVPLAN, with Triton’s Advertising Server to further optimize and streamline the order management process for audio publishers. Marketing Technology News: AudioEye Appoints Heath Thompson as Chief Executive Officer This integration enables publishers that use Triton’s Ad Server to streamline the management of their advertising orders and…

Triton Digital Releases Webcast Metrics Rankings for the Top Digital Audio Properties for November 2019

Triton Digital®, the global technology and services leader to the digital audio and podcast industry, released its monthly Webcast Metrics® rankers for November 2019. The global rankers, in addition to the U.S., LATAM, and EMEA regional rankers provide insight into the top-performing streaming audio stations and networks around the world for the month of November. @TritonDigital's Webcast Metrics® ranks the top digital audio properties for November 2019. View the Rankers:…

Triton Digital Integrates with Rubicon Project to Increase Global Access to Digital Audio and Podcast Supply

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the inclusion of Triton’s marketplace in the Rubicon Project’s exchange. Through this integration, buyers that use the Rubicon Project exchange can now access audio supply from online audio services, platforms, networks, radio and TV broadcasters, audio content publishers, and pro audio producers leveraging Triton’s SSP (supply-side platform). This integration increases buyers’ access to premium audio inventory,…

Triton Digital Releases Webcast Metrics Rankings for the Top Digital Audio Properties for October 2019

Triton Digital®, the global technology and services leader to the digital audio and podcast industry, released its monthly Webcast Metrics® rankers for October 2019. The global rankers, in addition to the U.S., LATAM, and EMEA regional rankers provide insight into the top-performing streaming audio stations and networks around the world for the month of October. The Webcast Metrics streaming measurement service is the industry standard for online audio consumption data. It provides credible, validated data that enables…

Triton Digital Releases Webcast Metrics Rankings for the Top Digital Audio Properties

Triton Digital, the global technology and services leader to the digital audio and podcast industry, released its monthly Webcast Metrics® rankers for September 2019. The global rankers, in addition to the U.S., LATAM, and EMEA regional rankers provide insight into the top-performing streaming audio stations and networks around the world for the month of September. Marketing Technology News: Tru Optik and Anzu.io Announce Multi-Year Exclusive Agreement to Bring Audience-Based Targeting to In-Game Advertising The…

Triton Digital Releases Webcast Metrics Rankings for the Top Digital Audio Properties for August 2019

Triton Digital®, the global technology and services leader to the digital audio and podcast industry, released its monthly Webcast Metrics® rankers for August 2019. The global rankers, in addition to the U.S., LATAM, and EMEA regional rankers provide insight into the top-performing streaming audio stations and networks around the world for the month of August. @TritonDigital's Webcast Metrics ranks the top digital audio properties for August 2019. View the Rankers:…

How Podcasting Is Creating a New Type of Influencer

Over the past few years, there have been a number of major developments within the advertising world, but one of the most fascinating is the tremendous growth of the podcast. Podcasting, by many measures, is clearly on the rise. As the fortunes of podcasts rise, so too do those of individual podcasters, who have legions of devoted fans looking forward to their next episodes. Podcasting has created a new type of influencer, one who has the ability to reach people wherever they are, whether it’s at home, in their car, or…

Tuning in to Digital Audio Advertising

I’ve been keeping my ear out for the song of the summer. It’s gotta be a song with that hook, the beat, and becomes an earworm before you know it. Though jamming to Lil Nas X or the Jonas Brothers is not just a summer activity. U.S. adults spend more time listening to digital audio than browsing on social media. With 204 million digital audio listeners in the U.S. or nearly 2/3 of all digital media consumers, digital audio is the second most popular digital activity (based on time spent) for U.S. adults (behind the video).…