digital engagement

Digital offering will enable companies to use AI-driven chatbots to help address the wave of expected requests for information from more than 330 million people in the U.S. Genesys, the global leader in cloud customer experience and contact center solutions, announced Genesys COVID-19 Vaccine Rapid Response. The new digital-first solution is intended to enable organizations participating in the execution of Operation Warp Speed to streamline and accelerate communications and education to the general public about the…

Five9, Inc an industry-leading provider of the intelligent cloud contact center, announced that the company has entered into an alliance agreement with Deloitte Digital, part of Deloitte Consulting LLP, one of the largest professional services organizations in the world. As part of the alliance, the organizations will work together to accelerate growth and critical Go To Market strategies in key regions and verticals. Five9 and Deloitte Digital have collaborated over the past several years to bring transformational Cloud…

Evolving Systems, Inc., a leader in real-time digital engagement solutions and services, has announced its membership to the TM Forum, the industry association driving digital transformation through collaboration.  TM Forum is an alliance of 850+ global companies working together to break down technology and cultural barriers between digital service providers, technology suppliers, consultancies, and systems integrators. The Forum’s work is defined by its members, which include 10 of the world’s top 10 network and…

New CMO Council Research Finds 73% of Frustrated Consumers Ready to Abandon Brands Consumers across generations and geographies are flocking to digital self-service channels when engaging with brands, yet many get frustrated when their needs aren't met. This frustration has led to 73% of consumers questioning why they're doing business with the brand. A new Chief Marketing Officer (CMO) Council report, produced in partnership with Precisely, entitled "How Covid Has Changed The Channels Of Engagement," covers critical…

Largest Independent Performance Marketing Agency Announces Full-Service Advertising Management for Brands Sold in Instacart-Serviced Stores Tinuiti, the largest independent performance marketing agency across the Triopoly of Google, Facebook, and Amazon, today launched another marketplace to its offering—Instacart. Tinuiti’s new comprehensive Instacart Acceleration Program offers full-service tactical and strategic management for advertising on the online grocery delivery platform. The unique-to-Instacart offering is …

Survey of more than 4,000 consumers from the US, UK, France and Germany shows organizations making strides in CX despite challenging times; points to rise in use of online options Sixty percent of consumers report improvements in customer experience (CX) since the pandemic, indicating businesses recognize the importance of CX and are responding. Telephone and email remain prevalent with digital gaining momentum as consumers plan to increase usage of chatbots, virtual agents and self-service, even post-pandemic.…

Andrew Hamel, EVP, Operations and Emerging AI Businesses, and Shani Higgins, SVP, Global Partnerships, join executive team LivePerson, Inc., a global leader in Conversational AI, announced the hiring of Andrew Hamel as EVP, Operations and Emerging AI Businesses, to lead day-to-day operations with a focus on optimizing the company's ability to grow and scale, and Shani Higgins as SVP, Global Partnerships, to lead LivePerson's holistic partnership strategy. Consumers are driving a massive structural shift to remote,…

Twilio, the leading cloud communications platform announced the successful completion of its previously announced acquisition of Segment, the market-leading customer data platform. This transaction is valued at approximately $3.2 billion in Twilio Class A common stock, on a fully diluted and cash-free, debt-free basis. "Nearly every company is focused on acquiring, retaining, and growing their customer relationships through digital engagement," said Jeff Lawson, co-founder, and CEO of Twilio. "However, the biggest…

Qualtrics, the leader in employee experience and creator of the experience management category, announced that City National Bank, one of the largest banks in the U.S., has selected Qualtrics EmployeeXM. Marketing Technology News: Medallia And Quantum Metric Offer Digital Engagement Monitoring "Financial Services is in the midst of a massive shift from the traditional model to digital engagement. This shift has a profound impact on the workforce — making employee experience programs more critical than ever," said Jay…

Veeva Systems announced that Bavarian Nordic is adopting multichannel Veeva CRM and Veeva Vault PromoMats for the digital launch of new products in the U.S. and Europe, including Germany, Switzerland, the Nordics, and the Baltics. Specializing in vaccines for infectious diseases, the company needed advanced commercial solutions to support its digital-first strategy. Veeva brings together multichannel engagement and compliant content for the innovative biotechnology company to drive the right interactions with healthcare…

Quantum Metric, a SaaS platform that helps organizations build better digital products faster, announced it has partnered with Medallia, Inc., (MDLA) the global leader in experience management, to enable organizations to deliver improved customer experiences based on understanding the complete 360-degree digital user journey. With Covid-19 forcing businesses to digitally pivot, listening, and responding to customer and employee signals, both through direct feedback and observed action, is essential. Customer and employee…

Today, 70% of banking takes place online. Customers prefer to engage with a brand via more than 3 or 5 channels. The shift of customer behavior towards digital engagement is evolving rapidly. The old school fundamentals of cold calling turn out to be one of the reasons for customers churning. Analyzing the drift in customers' preferences, CXInfinity – the digital omnichannel engagement platform, has designed an all-in-one engagement solution for the banking industry. Over 80% of customers expect a seamless…

According to McKinsey, 96% of B2B sales teams have shifted to remote selling, and 79% of companies are likely to sustain these shifts for the next 12 or more months. To succeed, businesses must innovate their marketing to drive digital engagement that's meaningful enough for sales to take action. That's why ON24, an engagement platform that enables businesses to turn digital experiences into revenue, launched ON24 Conversion Tools. This new category of interactions joins the 20+ ON24 Engagement Tools already available on…

From online doctor consultations to work from home culture to contactless commerce, everything is becoming the new normal. CXInfinity has optimized its solutions to meet customers' expectations in the present time without impacting performance. Where 9 out of 10 customers expect omnichannel experience, CXInfinity empowers brands to implement sustainable digital engagement strategies for contactless commerce. Marketing Technology News: Game-Changing NetSuite Integration Application Debuts Businesses can take advantage of…

Seismic, the industry-leading, and award-winning sales enablement and marketing orchestration platform provider, announced the launch of new Interactive Content capabilities, enabling marketers and sellers to deliver high impact, personalized content at scale. Combined with Seismic's market-leading personalization and content analytics, remote sellers can now come close to mimicking an in-person environment, in which they are adapting to buyer reactions and feedback in near real-time, resulting in higher win rates and faster…

Organizations across industries leverage the Okta Identity Cloud to adapt to challenges brought on by the COVID-19 pandemic Okta, Inc., the leading independent provider of identity for the enterprise, announced that Equifax and LVMH selected the Okta Identity Cloud to seamlessly and securely connect their people to critical applications. Okta also announced that the State of Illinois successfully deployed the Okta Identity Cloud to enable its workforce to address the challenges brought on by the COVID-19 pandemic. Okta…

Genesys Cloud integrates with Adobe Experience Platform's Real-Time Customer Profiles to improve personalization, drive higher sales conversion rates and increase loyalty Genesys, the global leader in cloud customer experience and contact center solutions announced it is working with Adobe to help organizations break down data siloes between marketing, commerce, sales and service departments. With a new integration between Genesys Cloud with Adobe Experience Platform, organizations can now gain a deeper understanding of…

Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty's in-game ad technology. The completed platform integration allows for frictionless access between SuperAwesome's connected advertisers and Adverty's game publishers. The partnership is expected to generate significant revenues from 2021 onwards. Adverty, the leading in-game platform for advertisers, agencies and content creators, announces a new…

AI-powered solution reveals online consumer journey pain points, highlights areas for improvement to drive digital revenue growth Medallia, Inc., the global leader in experience management, announced Digital Disruption Quickstart, arming brands with real-time insights of what customers experience on their websites, and empowering them to optimize their digital offerings to meet rapidly changing customer needs and drive revenue. "Medallia Digital has made it easy for DICK’S Sporting Goods to identify when, where and how to…

With app installs growing across many industries, and businesses rolling out new services to meet changing needs, feature release management maximizes opportunities and mitigates risks Customer engagement company Airship announced that it is launching a free version of Apptimize’s Feature Flags solution, enabling app developers to control the scope and timing of feature launches in order to validate success and reduce risk prior to full rollout. From new apps to those with massive audiences, developers can use Feature Flags…