Browsing Tag

digital engagement

Veriday Announces New Content Curation Feature for Financial Advisor Marketing Platform, Digital Agent

Veriday, a leading digital transformation solutions provider, released the latest update of the leading Financial Advisor marketing platform, Digital Agent. We are excited to announce our latest technical partnership with UpContent. Together, we are launching the latest feature on Digital Agent: DA Curate. Marketing Technology News: Hyperscience Unveils A New Class of Intelligent Automation For The Enterprise DA Curate is the first in a series of major feature releases on Digital Agent. DA Curate powered by…

ON24 Expands Platform with Breakout Rooms to Advance Digital-First Engagement

New ON24 Breakouts enables one-to-one and group engagement in customized, branded digital events to help marketing and sales accelerate the customer journey ON24 (NYSE: ONTF) today introduced ON24 Breakouts, a new engagement and collaboration functionality in the ON24 Digital Experience Platform. ON24 Breakouts allow marketing and sales teams to connect with audiences in multiple ways during and after their customized and branded digital experiences, including one-to-one discussions, group meetings, and…

Don’t stop now! Mitto Survey Reveals Consumers Have High Expectations For Brands To Keep Delivering Exceptional Digital Experiences…

One year into COVID-19, consumers reveal the key ingredients for great digital CX and what will be important to them in brand interactions when the world reopens Mitto, a leading provider of global omnichannel communications solutions, today unveiled research into how consumers in five countries at varying stages of vaccine rollout view the digital communications efforts from brands one year into the COVID-19 pandemic. Mitto's research examined consumers in Israel (ahead of the curve) the U.S. and UK (moderately paced…

Siteimprove Releases New Study Guiding Manufacturers on Powerful Digital Engagement Strategies

Company partners with Adobe and Capgemini in the release of Achieving Success in the Age of the Digital Consumer Report Siteimprove, an award-winning global software-as-a-service company, today announces the release of a new study, Achieving Success in the Age of the Digital Consumer Report, a report aimed at helping manufacturers identify changing customer preferences in order to develop an agile web strategy that responds to ever-evolving customer needs. Marketing Technology News: Sappington Names Lisa…

Digital Technology Veteran Yoshiyuki Ueda Joins ON24 as Country Manager of Japan

Ueda brings more than 20 years of digital experience to ON24 to help accelerate customers' digital transformation initiatives ON24, today announced that Yoshiyuki Ueda has joined the company as country manager of Japan. He is responsible for developing strategic customer relationships in Japan, helping companies transform their go-to-market approaches, and meeting customers' digital-first imperatives throughout the region. Marketing Technology News: With $800,000 Donation, Alliance Data Extends Its Support Of National…

Genesys Announces COVID-19 Vaccine Rapid Response

Digital offering will enable companies to use AI-driven chatbots to help address the wave of expected requests for information from more than 330 million people in the U.S. Genesys, the global leader in cloud customer experience and contact center solutions, announced Genesys COVID-19 Vaccine Rapid Response. The new digital-first solution is intended to enable organizations participating in the execution of Operation Warp Speed to streamline and accelerate communications and education to the general public about the…

Five9 and Deloitte Digital Form Alliance to Transform Digital Engagement and Elevate the Human Experience

Five9, Inc an industry-leading provider of the intelligent cloud contact center, announced that the company has entered into an alliance agreement with Deloitte Digital, part of Deloitte Consulting LLP, one of the largest professional services organizations in the world. As part of the alliance, the organizations will work together to accelerate growth and critical Go To Market strategies in key regions and verticals. Five9 and Deloitte Digital have collaborated over the past several years to bring transformational Cloud…

Evolving Systems Embraces Open Standards with Membership to the TM Forum

Evolving Systems, Inc., a leader in real-time digital engagement solutions and services, has announced its membership to the TM Forum, the industry association driving digital transformation through collaboration.  TM Forum is an alliance of 850+ global companies working together to break down technology and cultural barriers between digital service providers, technology suppliers, consultancies, and systems integrators. The Forum’s work is defined by its members, which include 10 of the world’s top 10 network and…

Brands Must Rethink Channels of Engagement in New Normal

New CMO Council Research Finds 73% of Frustrated Consumers Ready to Abandon Brands Consumers across generations and geographies are flocking to digital self-service channels when engaging with brands, yet many get frustrated when their needs aren't met. This frustration has led to 73% of consumers questioning why they're doing business with the brand. A new Chief Marketing Officer (CMO) Council report, produced in partnership with Precisely, entitled "How Covid Has Changed The Channels Of Engagement," covers critical…

Tinuiti Launches Instacart Acceleration Program

Largest Independent Performance Marketing Agency Announces Full-Service Advertising Management for Brands Sold in Instacart-Serviced Stores Tinuiti, the largest independent performance marketing agency across the Triopoly of Google, Facebook, and Amazon, today launched another marketplace to its offering—Instacart. Tinuiti’s new comprehensive Instacart Acceleration Program offers full-service tactical and strategic management for advertising on the online grocery delivery platform. The unique-to-Instacart offering is …

Customer Experience Emerges as 2020 Bright Spot: Consumers See Positive Shift in Service and Signal Increasing Digital Engagement

Survey of more than 4,000 consumers from the US, UK, France and Germany shows organizations making strides in CX despite challenging times; points to rise in use of online options Sixty percent of consumers report improvements in customer experience (CX) since the pandemic, indicating businesses recognize the importance of CX and are responding. Telephone and email remain prevalent with digital gaining momentum as consumers plan to increase usage of chatbots, virtual agents and self-service, even post-pandemic.…

LivePerson Announces Executive Hires to Further Accelerate Conversational AI Growth, Scale, and Partnerships

Andrew Hamel, EVP, Operations and Emerging AI Businesses, and Shani Higgins, SVP, Global Partnerships, join executive team LivePerson, Inc., a global leader in Conversational AI, announced the hiring of Andrew Hamel as EVP, Operations and Emerging AI Businesses, to lead day-to-day operations with a focus on optimizing the company's ability to grow and scale, and Shani Higgins as SVP, Global Partnerships, to lead LivePerson's holistic partnership strategy. Consumers are driving a massive structural shift to remote,…

Twilio Completes Acquisition of Segment

Twilio, the leading cloud communications platform announced the successful completion of its previously announced acquisition of Segment, the market-leading customer data platform. This transaction is valued at approximately $3.2 billion in Twilio Class A common stock, on a fully diluted and cash-free, debt-free basis. "Nearly every company is focused on acquiring, retaining, and growing their customer relationships through digital engagement," said Jeff Lawson, co-founder, and CEO of Twilio. "However, the biggest…

City National Bank Opts for Qualtrics EmployeeXM

Qualtrics, the leader in employee experience and creator of the experience management category, announced that City National Bank, one of the largest banks in the U.S., has selected Qualtrics EmployeeXM. Marketing Technology News: Medallia And Quantum Metric Offer Digital Engagement Monitoring "Financial Services is in the midst of a massive shift from the traditional model to digital engagement. This shift has a profound impact on the workforce — making employee experience programs more critical than ever," said Jay…

Bavarian Nordic Adopting Veeva CRM and Veeva Vault PromoMats

Veeva Systems announced that Bavarian Nordic is adopting multichannel Veeva CRM and Veeva Vault PromoMats for the digital launch of new products in the U.S. and Europe, including Germany, Switzerland, the Nordics, and the Baltics. Specializing in vaccines for infectious diseases, the company needed advanced commercial solutions to support its digital-first strategy. Veeva brings together multichannel engagement and compliant content for the innovative biotechnology company to drive the right interactions with healthcare…

Medallia And Quantum Metric Offer Digital Engagement Monitoring

Quantum Metric, a SaaS platform that helps organizations build better digital products faster, announced it has partnered with Medallia, Inc., (MDLA) the global leader in experience management, to enable organizations to deliver improved customer experiences based on understanding the complete 360-degree digital user journey. With Covid-19 forcing businesses to digitally pivot, listening, and responding to customer and employee signals, both through direct feedback and observed action, is essential. Customer and employee…

CXInfinity Launches AI-Driven Digital Omnichannel Platform

Today, 70% of banking takes place online. Customers prefer to engage with a brand via more than 3 or 5 channels. The shift of customer behavior towards digital engagement is evolving rapidly. The old school fundamentals of cold calling turn out to be one of the reasons for customers churning. Analyzing the drift in customers' preferences, CXInfinity – the digital omnichannel engagement platform, has designed an all-in-one engagement solution for the banking industry. Over 80% of customers expect a seamless…

ON24 Empowers Businesses to Turn Digital Engagement Into Revenue with Launch of ON24 Conversion Tools

According to McKinsey, 96% of B2B sales teams have shifted to remote selling, and 79% of companies are likely to sustain these shifts for the next 12 or more months. To succeed, businesses must innovate their marketing to drive digital engagement that's meaningful enough for sales to take action. That's why ON24, an engagement platform that enables businesses to turn digital experiences into revenue, launched ON24 Conversion Tools. This new category of interactions joins the 20+ ON24 Engagement Tools already available on…

CXInfinity Omnichannel Experience Help Brands Promote Contactless Commerce

From online doctor consultations to work from home culture to contactless commerce, everything is becoming the new normal. CXInfinity has optimized its solutions to meet customers' expectations in the present time without impacting performance. Where 9 out of 10 customers expect omnichannel experience, CXInfinity empowers brands to implement sustainable digital engagement strategies for contactless commerce. Marketing Technology News: Game-Changing NetSuite Integration Application Debuts Businesses can take advantage of…

Seismic Launches Interactive Content to Improve Digital Engagement for Marketers and Sellers in Summer 2020 Release

Seismic, the industry-leading, and award-winning sales enablement and marketing orchestration platform provider, announced the launch of new Interactive Content capabilities, enabling marketers and sellers to deliver high impact, personalized content at scale. Combined with Seismic's market-leading personalization and content analytics, remote sellers can now come close to mimicking an in-person environment, in which they are adapting to buyer reactions and feedback in near real-time, resulting in higher win rates and faster…