digital engagement

Today, 70% of banking takes place online. Customers prefer to engage with a brand via more than 3 or 5 channels. The shift of customer behavior towards digital engagement is evolving rapidly. The old school fundamentals of cold calling turn out to be one of the reasons for customers churning. Analyzing the drift in customers' preferences, CXInfinity – the digital omnichannel engagement platform, has designed an all-in-one engagement solution for the banking industry. Over 80% of customers expect a seamless…

According to McKinsey, 96% of B2B sales teams have shifted to remote selling, and 79% of companies are likely to sustain these shifts for the next 12 or more months. To succeed, businesses must innovate their marketing to drive digital engagement that's meaningful enough for sales to take action. That's why ON24, an engagement platform that enables businesses to turn digital experiences into revenue, launched ON24 Conversion Tools. This new category of interactions joins the 20+ ON24 Engagement Tools already available on…

From online doctor consultations to work from home culture to contactless commerce, everything is becoming the new normal. CXInfinity has optimized its solutions to meet customers' expectations in the present time without impacting performance. Where 9 out of 10 customers expect omnichannel experience, CXInfinity empowers brands to implement sustainable digital engagement strategies for contactless commerce. Marketing Technology News: Game-Changing NetSuite Integration Application Debuts Businesses can take advantage of…

Seismic, the industry-leading, and award-winning sales enablement and marketing orchestration platform provider, announced the launch of new Interactive Content capabilities, enabling marketers and sellers to deliver high impact, personalized content at scale. Combined with Seismic's market-leading personalization and content analytics, remote sellers can now come close to mimicking an in-person environment, in which they are adapting to buyer reactions and feedback in near real-time, resulting in higher win rates and faster…

Organizations across industries leverage the Okta Identity Cloud to adapt to challenges brought on by the COVID-19 pandemic Okta, Inc., the leading independent provider of identity for the enterprise, announced that Equifax and LVMH selected the Okta Identity Cloud to seamlessly and securely connect their people to critical applications. Okta also announced that the State of Illinois successfully deployed the Okta Identity Cloud to enable its workforce to address the challenges brought on by the COVID-19 pandemic. Okta…

Genesys Cloud integrates with Adobe Experience Platform's Real-Time Customer Profiles to improve personalization, drive higher sales conversion rates and increase loyalty Genesys, the global leader in cloud customer experience and contact center solutions announced it is working with Adobe to help organizations break down data siloes between marketing, commerce, sales and service departments. With a new integration between Genesys Cloud with Adobe Experience Platform, organizations can now gain a deeper understanding of…

Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty's in-game ad technology. The completed platform integration allows for frictionless access between SuperAwesome's connected advertisers and Adverty's game publishers. The partnership is expected to generate significant revenues from 2021 onwards. Adverty, the leading in-game platform for advertisers, agencies and content creators, announces a new…

AI-powered solution reveals online consumer journey pain points, highlights areas for improvement to drive digital revenue growth Medallia, Inc., the global leader in experience management, announced Digital Disruption Quickstart, arming brands with real-time insights of what customers experience on their websites, and empowering them to optimize their digital offerings to meet rapidly changing customer needs and drive revenue. "Medallia Digital has made it easy for DICK’S Sporting Goods to identify when, where and how to…

With app installs growing across many industries, and businesses rolling out new services to meet changing needs, feature release management maximizes opportunities and mitigates risks Customer engagement company Airship announced that it is launching a free version of Apptimize’s Feature Flags solution, enabling app developers to control the scope and timing of feature launches in order to validate success and reduce risk prior to full rollout. From new apps to those with massive audiences, developers can use Feature Flags…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Wunderman Thompson (E-commerce), UJET (Customer Experience), Zoomd Technologies (Mobile Marketing), Lytics (Customer data platform), and Sapiens (Customer Engagement). Amazon Online Shopping Trends Boost E-Commerce Sales during the Pandemic Wunderman Thompson Commerce’s study shows the winners and losers of lockdown as Amazon and Tesco reign supreme. New research by Wunderman…

Sapiens customers will be able to easily design, modify, manage and deliver insurance documents without the need for technical expertise, which will drive efficiency, reduce errors and enhance communication across all channels Sapiens International Corporation, a leading global provider of software solutions for the insurance industry, announced today it has entered into an agreement to partner with Quadient, a facilitator of exceptional customer experiences. This strategic partnership will bring enhanced omni-channel…

Evolving Systems, Inc., a leader in real-time digital engagement solutions and services and a key mobile data and digital services provider have announced two milestone achievements. First, the partnership between the two companies has now passed the fifteen year mark, an unusually long relationship in the rapidly changing telecommunications industry; and second, the operator’s subscriber base has reached 45 million customers. Evolving Systems has worked with the operator since its inception. Presently, the two are…

Company Reveals Enhanced Platform to Take Marketers Beyond Lead-Gen During Unprecedented Times Act-On Software, the leading growth marketing platform, introduced powerful new product enhancements to better serve modern marketers focused on growing their business, delivering exceptional brand experiences, and driving personalized product engagement. Marketing Technology News: Parks Associates: Disney+ and Apple TV+ Both See Success During First Six Months in the Market With these latest updates, Act-On is…

Advanced analytics, omnichannel outreach, and options for on-campus or off-campus management allow campuses to provide a personalized experience for donors and avoid external disruptions RNL has announced a groundbreaking new donor engagement solution which combines advanced predictive analytics, calling, texting, personalized video, and email to maximize donor engagement and boost fundraising results. RNL is the leading provider of higher education fundraising, enrollment, and student success solutions, and the largest…

ModSquad, the global leader in on-demand digital engagement services, announced the company is a 2020 winner of the Silver Stevie Award in the Sales & Customer Service category for Contact Center or Customer Service Outsourcing Provider of the Year. The Stevie Awards for Sales & Customer Service are the world's top honors for customer service, contact center, business development, and sales professionals. The Stevie Awards organizes eight of the world's leading business awards programs. Marketing Technology…

Powering top Australian brands including Qantas, Hype DC, Forever New, Mecca, Cue and Chemist Warehouse, AI-powered Growth Management Platform, Insider is accelerating its growth in Asia Pacific Former Salesforce, Adobe and Microsoft executive Tony Katsabaris has joined Insider, AI-powered Growth Management company, as County Manager of Australia and New Zealand. "The ANZ market is a highly strategic region with a large customer appetite for Insider solutions. Over the next few years, our goal is to become the digital…

Evolving Systems, Inc., a leader in real-time digital engagement solutions and services, has announced a number of customer successes that underline the proliferation and importance of advanced Customer Engagement Use Cases across the Asia Pacific region. In recent months, the company has: Won three new customers Extended two existing contracts Made provision for a number of other existing customers in the region to deploy additional and new Use Cases, implementing new campaign and loyalty strategies for…

American Funds, JP Morgan, BlackRock and Franklin Templeton Score Highest in Digital Engagement with Advisors Against a backdrop of shrinking fees, rising costs and thinning ranks of wholesalers, digital communication has become the most effective way for asset managers to connect with and influence the investment decisions of financial advisors. According to the J.D. Power 2019 Advisor Digital Engagement Study,℠ released today, financial advisors who report high levels of digital engagement with a specific asset…

Alliance Data's tech-forward approach, including best-in-class digital capabilities, will enhance cardmember acquisition and inspire digital brand engagement Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced its card services business, a premier provider of branded private label, co-brand and commercial card programs, has signed a multi-year agreement with Sony Rewards, a division of Sony, to provide turnkey co-brand credit card services for the Sony and…

One unique application, with multiple use cases – from customer and brand engagement to employee collaboration – securely and cost-effectively Radisys Corporation, a global leader of open telecom solutions, introduced Engage@Work – a communication and digital engagement solution that transforms how businesses engage with their customers and employees. Engage@Work offers interactive person-to-person and application-to-person public and private channel-based messaging and content delivery and person-to-person and…