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digital experience optimization

Why eRetailers Should Turn to Experimentation Rather Than Surge Moments to Boost Business Growth

Amazon Prime Day is a bigger event with each passing year, drawing the participation (or competition) of ever more eCommerce retailers who find the potential Sales lift too tempting to pass up. In this year’s shopping fest, Amazon ratcheted up its approach by upping the day of deals and offering one-day shipping. Much like Black Friday, the ‘holiday’ famed for bringing retailers out of the red and into the black just before the end of the year, the 2019 Prime Day spree registered as a magnitude 8.0 on the retail Richter…

Optimizely Announces Series D Funding Led by Goldman Sachs, Catapulting Digital Experience Optimization Into the Mainstream

Optimizely Secures $50 Million From Goldman Sachs and Accenture Ventures, Bolstered by Additional $55 Million Financing From Bridge Bank Optimizely, the world's leader in digital experience optimization, announced it has closed US$105 million in financing, including US$50 million in Series D funding. The funding, led by Goldman Sachs Private Capital Investing, also included Accenture Ventures. This brings the company's total funding to US$200 million. Additionally, Michael Kondoleon of Goldman Sachs will join Optimizely's…

Contentsquare Bolsters Senior Leadership with Six Executive Hires

Company Adds New Global Chief Financial Officer; Global Chief Marketing Officer; Chief Partnership and Strategy Officer; Chief Legal Officer; Americas Head of People; and Senior Vice President of Sales, Americas Contentsquare, the leading digital experience optimization platform trusted by brands like Avon, GoPro and L'Occitane, announced the appointment of six new executive employees to help guide the company towards continued growth and global expansion. Joining the company, which announced a $60 million in a Series…