Browsing Tag

Digital Footprint

83% of Your Data Is Held by Companies You Probably Don’t Know – Average Person’s Data Held by 350 Brands

The top five companies we trust with our data are Microsoft, YouTube, Netflix, PayPal, and Spotify 83% of an average person’s data is held by companies they have only interacted with once, according to research from Mine, the first company to give people back ownership of their personal data online. 32% of data in people’s “digital footprint” didn’t even require users to open an account to store their information. The startup, which launched in Europe in January 2020, has discovered that most people’s data is held by 350 …

Where Marketing Meets Sales – Building an Engaging Digital Footprint at Scale

Today’s buyer is becoming increasingly elusive and difficult to reach on a personal level. Social media has opened a powerful new communication channel where Salespeople can engage prospects directly. A Salesperson’s social presence is a unique digital brand that buyers engage with like a corporate brand. Marketing now has the mandate to help build the personal brands of every Salesperson and deliver meaningful content for Sales to use. This content is the lifeblood of any successful social selling program and must reflect…