Browsing Tag

Digital Journey

Modus Create Named a Top Ten Digital Transformation Solution Company

Award is latest recognition of Modus Create's expertise in accelerating digital transformation Modus Create, a disruptive consulting, product strategy and Agile development firm, announced today that it was named a ‘Top 10 Digital Transformation Solution Company’ by CIO Review for 2020. As digital transformation is becoming an imperative for many industries, this award singles out companies like Modus Create that help organizations start or accelerate their digital journey. Founded on digital transformation principles,…

The Curse of the Bell Curve for the Neurodiverse

Buying online is a beguilingly easy experience these days. Optimization has been overlaid on optimization to yield huge efficiencies via super slippery funnels. Great news... but only if you're in the middle of the demographic bell curve. For people on the fringes of that curve – which includes the vulnerable and the neurodiverse optimization can be an instrument of harm, landing people quickly and efficiently with inappropriate products in inappropriate ways Nowhere are Mr and Mrs…

The Essential Audience Fidelity Framework for Search Marketing Success

In late 2015, Google first announced the rollout of Google Customer Match, giving advertisers the ability to target their known, first-party customers directly via search. As we close out 2017, some marketers are still behind the curve in adopting a full range of people-based marketing capabilities in their search strategies. Today’s marketer must approach paid search beginning with people, not a keyword. Search ads then become meaningful interactions with customers in their journey, creating brand engagement, value, and…