Browsing Tag

digital marketing platform

True Influence Launches the True Influence Marketing Cloud Digital Marketing Platform

True Influence Marketing Cloud is a combination of data, platform technology and the company's intent-based solutions to increase brand performance and improve ROI True Influence, the technology leader of intent-based marketing, sales and demand generation solutions, announced the True Influence Marketing Cloud. The True Influence Marketing Cloud is a digital marketing platform that connects data and customer experiences, as well as helps marketing and sales understand, acquire, and retain customers with connected data and…

Octane11 Launches Full-Stack Platform For Multi-Channel B2B Digital Marketing

Launch Integrations Include MediaMath, Oracle Data Cloud, Intersection, Bombora and EverString; Initial Funding from MathCapital and More Than a Dozen Marketing and Technology Industry Executives Octane11 announced the launch of its full-stack digital marketing platform focused exclusively on the needs of Business-to-Business marketers. Incubated by MathCapital – the early-stage venture capital firm focused on the digital transformation of marketing and media – Octane11 helps Business-to-Business (B2B) marketers leverage…

Collabra Technology Names James Rouse New Chief Financial Officer

Collabra Technology, a leader in real estate marketing technology, strengthened its executive team by hiring James Rouse as Chief Financial Officer (CFO). Rouse is an experienced media CFO with a strong track record of accomplishments in accelerating sales, streamlining operations, and implementing efficiencies that optimize productivity, margins and profit. Rouse's recent experience includes serving for six years as division CFO at Cumulus Media. Collabra's near-term growth strategy includes implementation of a…

Intema Reinforces Its Management Team With the Appointment of a New Chief Operating Officer

Corporation Looking to Optimize Its Organizational Structure for Future Growth Intema Solutions Inc., developer of eflyermaker.com, is pleased to announce the appointment of Claude Théoret as Chief Operating Officer of the Corporation. Mr. Théoret is also a member of Intema’s board of directors. “We are excited that Claude has also agreed to join us as Chief Operating Officer” “We are excited that Claude has also agreed to join us as Chief Operating Officer,” said Laurent Benezra, President and Chief Executive Officer…

Instagram Stories and Video Ads Become Branding Staples in Social

Instagram Stories and Video Ads Become Branding Staples in Social; Investment in Apple Search Ads Accelerates Kenshoo, a global leader in marketing technology, released The Kenshoo Q1 2019 Quarterly Trends Report, and accompanying infographic, detailing Q1 spending growth in social (27%), paid search (11%) and Ecommerce Channel Ads (ECA) (83%) on a year-over-year (YoY) basis. As Kenshoo continues to expand its support for myriad ad types within key publishers, more trends emerge that highlight the value of each stage in…

DirectLync Shakes Up Small Business Marketing with New Digital Marketing Platform

The New Platform Brings Together All the Essential Sales and Marketing Tools in One Place, Changing the Way Businesses Use Marketing Technology DirectLync announces the launch of its digital marketing platform for small and medium-sized businesses (SMBs). The platform's integrated approach to digital marketing brings together all the essential tools – contact management, email marketing, social media management, website CMS, and reporting and insights – into one easy-to-use platform, saving users over 14 hours a month in…

DirectLync Shakes Up Small Business Marketing with New Digital Marketing Platform

The New Platform Brings Together All the Essential Sales and Marketing Tools in One Place, Changing the Way Businesses Use Marketing Technology DirectLync announces the launch of its digital marketing platform for small and medium-sized businesses (SMBs). The platform's integrated approach to digital marketing brings together all the essential tools – contact management, email marketing, social media management, website CMS, and reporting and insights – into one easy-to-use platform, saving users over 14 hours a month in…