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digital marketing

MarTech Interview with Greg Segall, CEO at Alyce

"Attribution and showcasing ROI is essential for marketing teams to tangibly measure the ROI from any gifting programs that they have set up." Greg, please tell us about your career path, what your role is at Alyce and how you bring about exceptional results in your role. Right out of college, where I majored in design, I started a digital marketing agency called, “One Pica.” Started in 2002, I bootstrapped the company and over the next ten years grew it into one of the country’s largest digital marketing agencies.…

MediaForce Introduces SmartReports and Media Planner Modules for Added Capability

Already replete with a catalog of features designed to promote better usability and workflow, including a SaaS interface that supports working remotely, Gale Force Digital Technologies has rolled out two new modules to bolster its agile MediaForce media planning and buying platform: SmartReports and Media Planner. With these new features now live and available to users at no extra charge, MediaForce aims to build on its success and continue revolutionizing the market. Gale Force Digital Chief Operating Officer Erin…

SmartBug Media Adds Digital Marketing Agency Veteran Carey Isom to Its Board of Directors

Top-Rated Digital Marketing Agency Positioned for Next Stage of Evolution and Growth SmartBug Media leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—announced it has added agency veteran Carey Isom to its Board of Directors. Isom will add another layer of strategic guidance to SmartBug's® leadership team as it advances through its next…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Lifesize (Unified communications), Qualtrics (Customer Experience), Real Madrid CF (E-commerce), Huble Digital Group (Digital Marketing), and 7.ai (Conversational AI). Lifesize Enhances Connectivity with Microsoft Teams and Other Video Collaboration Platforms Lifesize, a global innovator of immersive enterprise communication solutions, announced expanded connectivity with Microsoft…

Huble Digital Group Opens for Business in North America

Huble Digital, Inc. will provide HubSpot Elite Partner level business consultancy services to help drive digital transformation for businesses in North America Digital marketing and business consultancy, Huble Digital Group, has announced the next phase of its international expansion into North America. On 1st July 2020, Huble Digital, Inc. opens for business in Chicago, Illinois to provide businesses with its own unique style of Elite-level HubSpot Solutions Provider support. The digital business consultancy has…

Kickbox Launches New Email Deliverability Suite, Ready for Market

Leading email verification company expands platform to include new email deliverability solutions to transform how organizations manage, monitor & solve inbox placement issues Kickbox, the market leader in email verification, announced the introduction of a comprehensive Email Deliverability Suite equipped to easily identify, prevent, and solve inbox placement issues. The Kickbox Deliverability Suite has been built from the ground up to meet the needs of small to large organizations in today’s digital marketing…

DoubleVerify Names Mark Zagorski Chief Executive Officer

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced today that Mark Zagorski has been named Chief Executive Officer (“CEO”) of the company, effective July 21st. Zagorski is a seasoned executive with over two decades of successes in digital marketing and advertising technology – leading companies with a focus on CTV/OTT, data analytics and digital advertising optimization. Zagorski previously served as the CEO of Telaria, where he was instrumental in building the…

Nativz Named The Leading Digital Marketing & Big Data Agency

Nativz, a top-rated digital agency, has been recognized as a leader in digital marketing as well as marketing analytics and big data categories in new report by DesignRush Nativz, a top-rated digital agency in Dallas, TX, has been recognized as a leader in digital marketing and big data analytics in a new report by DesignRush, ranking first in both categories. Marrying data science with digital marketing expertise, in just three years this generalist marketing agency has delivered over 350 projects for B2B and B2C clients…

Heap Names Lynn Girotto As Chief Marketing Officer

Heap Inc., the worldwide leader in product analytics and digital insights, is proud to welcome Lynn Girotto as the company's first Chief Marketing Officer (CMO). With over 20 years of senior-level experience leading global marketing teams at Tableau, Starbucks, and Microsoft, Girotto will be responsible for growing brand awareness, scaling Heap's marketing function, and leveraging a data-driven approach as Heap brings digital insights to companies across the globe. Girotto gained a deep understanding of the analytics…

Zoomd Opens Platform to SMEs, Enabling Them to Market

Zoomd announces it will open its platform to mobile app-based small and medium enterprises (SMEs) and agencies, enabling them to market to over 200 million devices through the Company's streamlined and centralized marketing campaign dashboard Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech (MarTech) user-acquisition and engagement platform, announces it will be offering its user acquisition campaign management platform to app-centered small and medium enterprises (SME). App-centered…

Guidefitter Hires Ian Jackson as Vice President of Marketing

Guidefitter, the industry network for professional outdoor guides and outfitters and leading influencer marketing platform for hunting, fishing and related outdoor brands, today announced that Ian Jackson has joined the company as Vice President of Marketing. Jackson comes to Guidefitter from PopSockets, where he most recently led ecommerce and digital marketing taking them to a record sales year in 2019 and transitioning the company from a viral product into an established name positioned to redefine the mobile…

The American Influencer Council Launched On The Social Media Day

The American Influencer Council, Inc. (AIC) is a newly formed not-for-profit membership trade association created by influencers for influencers. The trade association is dedicated to sustaining the integrity, viability and growth of the U.S. influencer marketing industry in a globally connected world. The AIC's mission is to advance digital marketing education as well as the art and authenticity of co-branded content as shared through social media platforms for the ultimate benefit of society. Its members are Instagrammers,…

Realtor.com Appoints Mickey Neuberger as Chief Marketing Officer

Realtor.com announced it has named Mickey Neuberger as its chief marketing officer. In his role, Mickey will drive realtor.com 's marketing strategy in its mission to make buying, selling and living in homes easier and more rewarding for everyone and report to CEO David Doctorow. Mickey brings 25 years of experience to realtor.com®, having held various senior marketing and product leadership roles at organizations such as 24 Hour Fitness, Loyalty Lab, Travelocity, and most recently eBay, as Vice President Global…

Sequire Shows Significant Revenue Growth, Platform Exceeds 500,000 Investors And Traders

SRAX, Inc., a digital marketing and consumer data management technology company, announced its investor intelligence and communications platform, Sequire, has surpassed 500,000 active investors and traders while sales have exceeded $2.5M in Q2 2020. Sequire has shown rapid growth since its launch in early 2019, growing its client base to over 75 publicly traded companies in the U.S. and Canada. The issuers on the platform have an aggregate of 500K+ investors and traders. Through Sequire, public companies can monitor retail…

CloudAccess, A Cloud Equity Group Portfolio Company, Completes Second Add-On Acquisition

CloudAccess acquires Michigan-based web development and search engine marketing firm to expand its professional service offerings CloudAccess, a leading WordPress and Joomla cloud hosting provider based out of Michigan, today announced that it has expanded its professional service offerings with the acquisition of Miller Media, a Michigan-based web development and search engine marketing firm. Miller Media is a Google Partner digital marketing agency focused on Internet marketing strategies, usability, conversion…

V12 Launches Groundbreaking Solution to Identify In-Market Automotive Shoppers

Solution Powered by Proprietary Cookieless Audience Clusters, the Next Generation of Digital Targeting V12, a leading provider of purchase intent insight and marketing services announced the launch of V12 Signals Online for Automotive, a new and advanced solution that captures online auto browsing and shopping behavior data collected in real-time. Using this intelligence, V12 creates cookie-less audience clusters of consumers who are in market to buy a car, down to the brand and model level. This innovative solution…

Integrate WhatsApp With Cisco Finesse UCCX, UCCE, PCCE Contact Centers With CXInfinity

Boost your Cisco UCCE/X PCCE contact center performance with all new integration of WhatsApp. The advanced and integrated tool CXInfinity makes businesses engage with customers in real-time With 1.6 billion users across 180 countries, WhatsApp has become one of the most popular messaging platforms. And after the launch of WhatsApp Business in January 2018, the platform has grown immensely as a customer engagement channel. From start-up to an enterprise, from insurance to banking, WhatsApp has created a highly competitive…

Zeta Launches Enhanced Marketing Analytics and Insights Solution

Zeta Global, a data-driven marketing technology company that leverages unique data and artificial intelligence to help companies acquire, grow and retain customers, announced the launch of Opportunity Explorer(SM), a real-time market and consumer data analytics and insights solution. Designed to help marketers identify, segment and act upon growth opportunities for their businesses, Opportunity Explorer(SM) ingests demographic, behavioral and location signals from Zeta's proprietary data set of 2.4 billion identities…

SRAX Adds Infutor Connex Audience Clusters to BIGtoken’s Permission-Based Data Marketplace

Identity Resolution Expert’s Analytics-Driven Segmentation Data Will Help Generate More Lookalike Audiences to Broaden CPG Brand Reach and Drive Campaign Lift Consumer identity management expert Infutor  announced that digital marketing and consumer data management technology company SRAX is using Infutor’s Connex Audience Clusters’ analytics-driven segmentation data to help extend brand marketer reach on its BIGtoken platform. Marketing Technology News: VUniverse Names Julie Rieger as Chief Executive Officer BIGtoken is…

Matter Unveils New Brand and Website to Amplify Integrated Agency Story

Integrated PR agency’s revitalized website and brand design reflect comprehensive offerings that help diverse brands across industries adapt to their changing environments Matter Communications – a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy – announced the launch of its new website and brand, further highlighting its unique market position to satisfy diverse organizations’ integrated marketing needs. The new site and accompanying branding are the culmination of Matter’s…