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Simpli.fi Shortlisted for Masterclassing 2020 Effective Digital Marketing Awards

CTV Advertising Campaign Recognized in the Most Effective Retail or FMCG Campaign Category Simpli.fi, the leading programmatic platform for CTV, addressable, and mobile advertising, announced that it has been shortlisted for the Masterclassing 2020 Effective Digital Marketing Awards. Masterclassing has recognized Simpli.fi for the Most Effective Retail or Fast Moving Consumer Goods (FMCG) Campaign category. Simpli.fi's campaign was chosen as a top contender out of competitive submissions around the globe--including…

AdExchanger Announces New Membership Program

Leading technology providers, publishers, and marketers in the marketing technology space, will benefit from access to business education, research and benchmarking, networking and educational events AdExchanger, the premier content resource for technology providers, publishers, and marketers active in the marketing technology space, announced the launch of a new membership program focused on delivering professional benefits in the key areas of: industry coverage, research & analysis, networking and business education.…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Salesforce (CRM), Walmart (E-commerce), Automation Anywhere (Automation), Zib Digital (Digital Marketing), and IZEA (Influencer Marketing). Salesforce Launches Government Cloud Plus, Achieves FedRAMP Provisional Authority to Operate Salesforce, the global leader in CRM, today announced Government Cloud Plus, a dedicated instance of Salesforce’s industry-leading multi-tenant cloud…

Melbourne Leading Digital Marketing Agency Zib Media Rebrands to Zib Digital

Zib Media formally announces business rebrand to Zib Digitala Zib Digital, a leading digital marketing agency in Melbourne, announced a major rebranding to reflect the company's evolution into an all-encompassing, strategic digital marketing business. The considerable rebranding is designed to mirror the vast development and growth of the business in recent years. Last year, the agency realised it was time to leverage its unique architecture in the digital marketing space and focus strictly on its ability to support…

4media group, Inc. Launches Digital Marketing Agency Dynamik Influence

Global Integrated Marketing and Communications Agency 4media group Expands Into the Influencer Marketing Space 4media group has added influencer marketing agency Dynamik Influence to its roster as part of its continued mission to innovate what it means to be a wholly integrated, full-service communications agency. The launch of Dynamik Influence comes just over a month after 4media group's acquisition of News Generation, a broadcast media relations firm located in the Washington, D.C., area. 4media group created…

Wasabi Launches New Marketing Campaign to Empower the Oft-Overlooked IT Professional

Nate, the IT Hero Serves as the Face of the Campaign and Urges Cloud Migration “Before It’s Too Late” Wasabi, the hot cloud storage company, launched a digital campaign (#MigrateWithNate) featuring, ‘Nate,’ the every-person IT pro with a critical message directed squarely at businesses: “Enterprises need to move their data to the cloud in the next five years or they are going to lose their competitive advantage.” Wasabi worked with digital marketing firm Walk West for the marketing campaign, along with viral content…

Fifty-Four Percent of Consumers Open Product-Oriented Email

Survey Data Shows Consumers Crave More from Brands; Maintain High Expectations of Personalization and Relevance SparkPost, the world's largest email delivery and analytics engine that delivers nearly 40 percent of the world's email, published the results of a consumer survey co-developed with leading global survey software company SurveyMonkey. The survey captures how retail consumers feel about marketing communications from their favorite retail brands – what marketing activity promotes consumer engagement and digital…

Spectrio Welcomes Daniel Babb as Senior Vice President of Technology

Spectrio, one of the nation’s leading providers of customer engagement solutions, announced the appointment of Daniel Babb as Senior Vice President of Technology of the Tampa-based company that serves more than 100,000 customer locations nationwide. With a background that includes digital marketing and technology leadership and strategic organizational growth, Babb plans to leverage his expertise as he oversees Spectrio’s internal systems, infrastructure, and customer-facing products and technology. Marketing Technology…

SRAX Launches Sequire Mobile App

Now available in the App Store and Google Play, the Sequire app enables CEOs & CFOs of public companies to monitor their investors’ buying and selling behaviors anywhere they go. SRAX, Inc., a digital marketing and consumer data management technology company, launches the mobile app for its investor intelligence and communications platform, Sequire. Available to download for free on the App Store and Google Play, the Sequire mobile app includes the same great features as the desktop application such as insights…

365 Connect Explores Staying Distantly Connected in The New Normal During Live Webcast

365 Connect, a leading provider of award-winning digital marketing, leasing, and resident service platforms for the multifamily housing industry, announced today that its CEO, Kerry W. Kirby, will serve as keynote speaker in a live webcast. The webcast, From Six Degrees to Six Feet of Separation: Staying Distantly Connected in The New Normal, is scheduled to air on June 17, 2020 at 3:00 P.M. ET on MultifamilyBiz.com, the largest media resource in the multifamily housing industry. As Americans adjust to the "new normal,"…

Chatmeter Launches Mobile App to Streamline Customer Engagement and Support Real Time Reputation Management

Chatmeter, the leader in local search marketing and reputation management, today announced the launch of its new mobile app. The app brings key features from the Chatmeter LocationHQ reputation management and local SEO platform to mobile devices – providing marketers with the necessary tools to optimize local brand reputation from anywhere. Marketing Technology News: Parks Associates Announces CONNECTIONS Community, a Virtual Networking and Conference Experience For the first time in the digital marketing industry,…

Studio45 Now Offering Digital Marketing Services in Dubai

Studio45 – the best SEO company in India –has stepped ahead to cater to Dubai businesses. Times are tough, not only for humans but for the economy too. It has affected many sectors of the economy worldwide, indicating a staggering recession. Marketing Technology News: Parks Associates Announces CONNECTIONS Community, a Virtual Networking and Conference Experience Studio45 has taken initiative to help businesses with SEO services in India as well as Dubai during this tough time. "After getting featured in TIMES OF …

Valor Digital Announces Industry-Leading Advisory Board Members on Global Scale

Valor Digital, a new breed of digital marketing partner, today announced the addition of six industry-leading members to its advisory board, who will further assist in innovating and expanding the company's digital capabilities. The inaugural  additions to the advisory board feature experienced leaders who have a track record of innovation. "My mission has always been to assemble the brightest and most forward-thinking minds across our industry to guide Valor in our mission of innovating what it means to be a digital…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Demandbase (ABM), Zendesk (CRM), Appian (Automation), Full Circle Insights (Digital Marketing), and CANOPY Management (E-commerce). ABM Leaders to Discuss COVID-19 Pain Points in B2B Marketing End-to-end ABM Software platform Demandbase announced that its ABM Leadership Alliance is continuing its efforts of making ABM simple, satisfying and readily-adoptable for the new business…

Full Circle Insights Launches Digital Source Tracker with the Full Circle Method for Digital Marketing

New Dashboards Enable Marketers to Drive Digital Marketing Efficiency Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, announced the company has launched Digital Source Tracker with new dashboards that enable the Full Circle Method for Digital Marketing. Digital Source Tracker allows marketers who use Full Circle's Response Management product to connect clicks from digital advertising, your website traffic, social channels and other digital marketing outreach to…

iClick Interactive Releases Powerful Upgrades to iAudience

Latest version of the iconic market intelligence platform enriches database, and leverages Tencent's Marketing API to enhance user insights iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, today announced the release of iAudience 2.5, a significant upgrade of its proprietary market intelligence platform. Since its release in 2017, iAudience has helped clients understand their competitive position and provided AI-driven intelligence to explore new…

STIRISTA Raises $13 Million From Wavecrest Growth Partners to Scale Identity-Driven Marketing Solutions

San Antonio-Based Data, Analytics and Digital Marketing Specialist Receives Significant Investment to Enable Brands to Increase Conversions and Customer Loyalty STIRISTA, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced that it has raised $13M in growth equity financing. The financing was led by Boston-based Wavecrest Growth Partners with participation from industry veteran Dennis Ainge, a founding executive of TARGUSinfo and a former executive at…

MarcomCentral Appoints New Vice President of Sales, Leonard DiMiceli, As DAM Provider Enters Next Phase of Growth and Innovation

Leading digital asset management company announces new addition to leadership team MarcomCentral, an industry-leading, cloud-based digital asset management (DAM) company, announced the appointment of a new Vice President of Sales, Leonard DiMiceli. In this position, DiMiceli will lead the company's sales strategy including expanding growth efforts beyond enterprise to support the SMB market, as well as overseeing Marcom's new business division. DiMiceli is a growth-focused leader and joins MarcomCentral with 25 years…

Valor Digital Announces New Breed of Digital Marketing Partner Aimed at Strengthening & Streamlining In-House Brand

At launch, Valor Digital introduces major industry partnerships and leadership, global expertise Valor Digital, a new breed of digital marketing partner, announced its official launch and major industry partners. Valor is a company that calls itself a digital agent, acting as an extension of its clients' internal marketing teams. Valor empowers brands, and agencies, with customizable tools, strategies and industry leading expertise, allowing them to maintain control over their digital marketing execution and vendors. As…

How to Use Marketing Technology to Drive Remote Sales

Even in the age of Amazon, a lot of business sales processes still rely on in-person visits, consultations, and demos. Or at least, they did up until a worldwide pandemic brought business travel to a screeching halt last month and left most sales teams working from home. So what does this mean for brands whose customers still want and need their products? It’s time to embrace technology that enables remote sales and the kind of work-from-anywhere collaboration that makes remote selling possible. Here, we’ll highlight…