Banner Before Header
Browsing Tag

digital marketing

B2B Marketers: 6 Skills to Bolster Your Career

Build skills from the comfort of your couch Let’s face it; we’ve never had to deal with circumstances like this before. COVID-19 has spread its tentacles across the globe in an alarming way, cutting us off from our friends, families, and colleagues with surprising speed. Like other companies, Demandbase's marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. Granted, we have done our level best to keep the energy up and maintain our sense of humor,…

ADLINE – Launches AI Based Digital Marketing Platform to Simplify Advertising and Marketing for Everyday Marketers

Oslo based SaaS company ADLINE is a marketing platform that promises to streamline digital marketing and advertising,and eliminates the exhausting task of monitoring several channels separately for a thorough analysis and overview of effective marketing.  Supported by 5 million NOK in recent investments this one stop shop tool is now set to take the markets by storm in the Nordics and internationally Adline will fit in with everyday marketers or business owners, marketing teams or agencies looking for a simple system for…

Restaurants Turn to this Digital Marketing Company to Increase Sales During COVID-19

RestaurantGeofencing.com, a digital marketing agency that specializes in geofencing and mobile advertising, announced today that as part of its brand commitment to both local restaurants and franchise restaurants, all geofencing fees will be deferred until social distancing restrictions are lifted or franchises and restaurants receive the government funding that is available. Marketing Technology News: Creatio Channel Network Teams Up to Help Organizations Fight Against COVID-19 RestaurantGeofencing.com is offering…

Adobe Equips Businesses with Free Online Tools; Commits to Highest CX Standards

Global digital customer experience management software provider Adobe announced a series of new features and online channels to empower businesses during COVID-19. Adobe is offering free services across its various products and platforms. These include Magento Commerce, Marketo Engage, Adobe Connect, Bizible and so on. While businesses fight to sustain their operations within tight budgets and resources, Adobe opened up its doors to help small and mid-sized businesses that are reeling from the impact of lost…

Why an Open Source CMS Can Be the Best Option for Your Enterprise

We’ve finally reached a turning point: open-source can now be viewed as a pure advantage. In fact, open-source has evolved over the past few decades to become a crucial part of the IT landscape. Red Hat’s annual State of Enterprise Open Source report, which surveyed 950 global IT leaders, states that an increasing number of enterprises are using open source. Sixty-nine percent of the survey's respondents indicated that usage of enterprise open source is either important or very important for their organizations,…

Quint Selects Mapp to Drive Long Term Business Growth

Mapp Digital, the cloud-based digital marketing provider, has been appointed by fintech company Quint to help it to achieve long term business growth. Mapp won the brief in a competitive pitch that ended in a two-way battle against a cloud-based enterprise marketing provider. Quint’s digital marketing account was previously held by another cloud-based marketing vendor focused on cross-channel orchestration. Quint has integrated Mapp into its digital marketing strategy to help all four of its brands to achieve business…

ON24 Launches Industry’s First Center for Marketing Transformation

Demand generation expert Cheri Keith joins ON24 to help enterprises future-proof their marketing strategies and build better digital experiences Today's new normal makes digital marketing mission-critical for business success. In fact, 91% of top-performing marketers agree that creating and delivering digital experiences is the most important factor for driving future revenue growth. That's why today ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital…

StorageMart Harnesses Voice Technology to Assist Customers

Columbia-based company leads the storage industry in exploring voice technology as part of the customer journey StorageMart unveils its first foray into voice technology with the launch of the StorageMart Alexa skill that, when enabled, allows consumers to get guidance on their storage sizing questions. The skill also allows customers to find out information on policies and general storage questions. Upcoming releases will include an expanded answer library, location-specific details, tips on making the most of space, and…

GoodFirms Latest Survey on SEO to Boost Your SERP Rankings to Adopt New Strategies During COVID-19

Due to the COVID-19, most of the businesses are becoming more reliant than ever on digital marketing. It includes several techniques to promote a brand, product, or service. Companies have been showing more interest in digital marketing and their innovative strategies. Industries from diverse sectors have understood the significance of digital marketing to stay one jump ahead of all competitors. Search Engine Optimization is one of the most powerful strategies in digital marketing. In this unprecedented situation…

MarTech Interview with Ben Billups, Founder at Billups

"As brands look to build stronger integrated campaigns, pairing mobile with OOH and DOOH is a powerful way to increase reach, engagement, store visits and sales." Tell us about your role at Billups. What inspired you to found the agency? I founded Billups in 2003 and together with our team, have since grown the company to become the largest, independent out-of-home (OOH) technology and managed services company in the US. Our mission is to transform the out-of-home experience through data science and technology —…

Brainsy launches Value Added Reseller (VAR) Program for Search Engine Optimization (SEO) Consultants and Agencies

Private label social media platforms powered by Brainsy to be resold by program partners Brainsy Inc. announced launch of a value-added-resellers (VAR) partner program for digital marketing agencies and Search Engine Optimization (SEO) consultants and service providers. The program will help their mutual clients in the increasingly competitive world of digital marketing. Brainsy offers customized and private label online social media networks to help clients elevate their brand profile, interact with existing or…

BIGtoken Launches Sponsored Actions, Providing New Avenues for Users to Receive Special Offers, Create Data, and Earnings

BIGtoken integrates Sponsored Actions creating an additional revenue stream through rewarded ad engagements SRAX, Inc., a digital marketing and consumer data management technology company, introduces Sponsored Actions, a new feature inside permission-first consumer data management platform, BIGtoken. Marketing Technology News: Seeing AI to AI: NVIDIA Deepens Ties with Top Research Center Sponsored Actions provides BIGtoken users rewards in exchange for completion of specific promoted actions such as playing mini…

365 Connect Brings Home Three Vega Digital International Awards for Its ADA-Certified PropTech Platform

365 Connect, a leading provider of award-winning digital marketing, leasing, and resident service platforms for the multifamily housing industry, announced that the company has received three Vega Digital Awards for its industry-first ADA-certified platform. These prestigious, international awards recognize 365 Connect's dedication to digital inclusion across the rental housing industry and beyond. The Vega Digital Awards is an international competition, crafted to celebrate and honor leading professionals in the creative…

COVID-19 to Impact B2B Marketing Budgets and Programs, According to Aggregage Survey of 450 B2B Marketers

Online Events, Webinars to Replace Live Events in 2020 Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, today announced the results of a survey about the impact of COVID-19 on 2020 B2B marketing plans. More than 450 B2B marketing professionals responded and provided details about how they expect to adjust their marketing plans because of the pandemic. The survey was conducted in late March by B2B Marketing Zone, a site and newsletter for B2B marketers, and Webbiquity LLC, a…

Telkom Indonesia and FastForward.ai Sign MOU Agreement to Explore the Delivery of Digital and Social Experiences to Telkom’s Market

FastForward.ai announces that it has signed a Memorandum of Understanding with Telkom Indonesia to explore and pilot FastForward.ai’s SaaS social automation platform for digital marketing, commerce and micro-payments. Marketing Technology News: WalkMe Ensures Business Continuity by Empowering Employees and Customers With Digital Adoption FastForward.ai’s platform allows mobile operators and consumer enterprises to acquire digital customers and upsell targeted offers at a fraction of the cost compared to traditional…

Capstone Releases Smart Mirror Video User Guide & Expands Customer Service Options

Capstone Companies, Inc., a designer, manufacturer and marketer of consumer inspired products that bridge technological innovations with today’s lifestyle is pleased to announce its newly designed Smart Mirror Video User Guide featured on help as well as the expansion of its customer service options. Marketing Technology News: Help Stop the Spread of COVID-19 at TrackMyTemp The user guide is comprised of fifteen helpful “How To” video tutorials showcasing the smart mirrors’ innovative features and capabilities. Users…

How Companies Can Speak to the ‘Consumer on the Couch’

3 Tips for Innovating in a Time of Crisis "If there ever were a time to pay attention to the 'consumer on the couch,' it is right now," says Tyler Horsley. Horsley is a digital entrepreneur and CEO of Nuclear Networking, a Denver-based digital marketing agency serving the needs of multiple Pepsi-Cola divisions and Quicksilver Scientific. Marketing Technology News: New Retail Systems Research Survey Report Details Consumer Online Shopping Habits During Coronavirus "All business is witnessing collective global…

Miaozhen Systems Announces its Focus on Omni Measurement & Business Intelligence

China's leading omni measurement and business intelligence analytics solutions provider Miaozhen Systems, a part of Mininglamp Technology Group, has unveiled its rebranding. The change includes an expanded range of products and services, with a new positioning of omni measurement and business intelligence analytics, as well as an updated visual language. Miaozhen Systems was established in 2006 by Minghui Wu, serial entrepreneur and Mininglamp Technology Group's founder, chairman, and CEO. Since its founding, Miaozhen…

Shippo Announces $30 Million Series C to Make Shipping a Package as Easy as Sending a Text Message

Shippo, the leading shipping platform for growing e-commerce businesses, announced today that it has closed $30 million in Series C funding, bringing its total capital raised to $59 million. D1 Capital Partners, who led the round, joins Shippo's world-class roster of investors, including Bessemer Venture Partners, Union Square Ventures, Uncork Capital, and Version One, who all also participated in the round. E-commerce is a $3.5T market that is poised to double by 2023, fueled by shifting consumer preferences, more brands…

The Trade Desk Provides Free and Open Access to Industry-Leading Digital Marketing Courseware for the First Time

Revamped “Edge” Learning Platform to Provide New Data-Driven Advertising Skills and Certifications The Trade Desk announced that it has revamped its industry-leading digital advertising courseware and certification platform, and is making it available free of charge for the first time until the end of 2020. In addition, the learning platform will be open to all users, from advertising industry professionals to those looking to build the required skills to enter the field. The Trade Desk Edge Academy provides online…