Browsing Tag

Digital Optimization

Amplitude Unveils New Experimentation Application for Digital Optimization

Amplitude, the Digital Optimization System, introduced Amplitude Experiment, the industry’s first experimentation solution powered by customer behavior and product analytics. Amplitude Experiment provides organizations an end-to-end experimentation and delivery workflow that integrates customer data into every step from generating a hypothesis to targeting users to measuring results. Organizations are empowered to run higher impact A/B tests and remotely configure experiences for key segments without incremental engineering…

Amplitude Announces $150 Million Round As Demand for Digital Optimization Surges

Amplitude, the Digital Optimization System, today announced a $150 million Series F funding round, led by Sequoia Capital with participation from other existing investors GIC, Battery Ventures and IVP. This round brings Amplitude’s total funding to $336 million and increases its pre-money valuation to $4 billion. This round comes on the heels of Amplitude’s launch of the Digital Optimization System which is rapidly emerging as the industry standard for connecting digital product innovation to business outcomes. Marketing…

Amplitude Unveils New Experimentation Application for Digital Optimization

New Amplitude Experiment product leverages customer behavior and product analytics to eliminate the barriers to scaling A/B testing programs. Amplitude, the Digital Optimization System, today introduced Amplitude Experiment, the industry’s first experimentation solution powered by customer behavior and product analytics. Amplitude Experiment provides organizations an end-to-end experimentation and delivery workflow that integrates customer data into every step from generating a hypothesis to targeting users to measuring…