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Digital Technology

COVID-19 Increasing Consumers’ Focus on “Ethical Consumption”, Accenture Survey Finds

COVID-19 Pandemic Accelerating Digital Adoption and Likely to Cause Long-Term Changes in Consumer Behaviors The COVID-19 pandemic is likely to alter consumer behaviors permanently and cause lasting structural changes to the consumer goods and retail industries, according to findings of an Accenture survey of more than 3,000 consumers in 15 countries across five continents. The survey, which was conducted between April 2 and April 6, after many countries had implemented stay-at-home orders, found that consumers have…

Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare

Could you tell us what comes to mind when you look back at the decade, which technologies made the most profound impact on your work and career? For me, the biggest impact has been the proliferation and adoption of mobile phones. Back when I first started working in digital technology, the industry players always commented and even joked that this was going to be the “year of mobile,” but year after year that didn’t materialize. The tracking, targeting, and measurement was very fragmented, and no one really cracked what…

IMS Hires Nick Fearnley as Senior Vice President, Merchandising Technology

Integrated Merchandising Solutions (IMS), a leading retail marketing and merchandising agency, announced the addition of Nick Fearnley to its Chicago office. Mr. Fearnley has over 25 years of digital technology experience , most recently as founder and CEO of UK-based SignStix, Ltd., and joins the IMS retail merchandising team as Senior Vice President, Merchandising Technology. Marketing Technology News: ThoughtTrace, Inc. Appoints Arthur Medina as VP of Digital Transformation "We are excited that Nick has joined our…

MarTech Interview with Randi Barshack, CMO at Samba TV

"One of the things that I feel is truly misunderstood by the industry is the assumption that having data means having analytics, which isn’t always true." Could you tell us about your role and journey into Technology? What inspired you to join Samba TV? In 1999, I founded a company that was the first to be able to track web interactions at the application level. Application-level tracking was in its infancy and the team that developed the core tech was initially focused on solving problems surrounding site stability and…

Video Marketing – The Powerful Way to Boost Your Online Presence

Nowadays, Video Marketing has become the most powerful way to reach audiences. It has quickly transformed the demand of customers. The increased use of Video Marketing has also affected how businesses reach their consumers and pitch their products. Research has shown that Video Marketing is much more convincing than any other Marketing type. It can target approx 81% of the customers reach once. From a business point of view, Video Marketing is more comfortable to create and work on. And seeing today's tremendous increase in…

Brands Relying on Digital Tools to Simplify Shopping Needs of Young APAC Consumers, Says GlobalData

Today's consumers live in a rapidly digitizing world that is becoming seamlessly integrated into everyday life. In line with this, brands are embracing latest digital technologies and online platforms to create more engaging experiences for young consumers in Asia-Pacific (APAC), says GlobalData, a leading data and analytics company. GlobalData’s report, ‘TrendSights Overview: Smart & Connected - Engaging with consumers in a hyper-connected, technology-enabled society’, reveals that ‘Millennials’ and ‘Generation Z’…

TechBytes with Sunil Karkera, Global Head at TCS Interactive

How do you define BrandTech? The idea of “MarTech” is well-entrenched and widely used, and “BrandTech” builds on the MarTech notion of the application of Technology to Marketing, but BrandTech is deeper, more holistic, and more far-reaching than MarTech. BrandTech doesn’t merely harness technology; BrandTech puts technology at the very core of the Marketing function. BrandTech makes the creation and management of Marketing campaigns more agile, more automated, and more intelligent. Perhaps most…

Two Major Issues We’re Ignoring When It Comes to Identity Resolution

Is Identity Resolution on the Brink of Being the Next In-Vogue Digital Technology? It’s beginning to seem that way. Once a niche topic, only on the radar of the savviest programmatic ad buyers, the broader industry has taken notice of a common denominator between industry heavyweights such as Google, Facebook and Amazon — the ability to accurately identify users at scale in real-time. This awareness comes at a time of increased focus on and regulation of consumer data usage and privacy, and the combination of those…

MomentFeed Appoints Kyle Koch to Global Vice President, Client Success

MomentFeed, the leader in mobile consumer experience management for multi-location brands, announced that Kyle Koch has joined the company as Global Vice President of Client Success. “We believe Kyle’s experience scaling multiple client-facing business groups across early- and late-stage organizational maturity phases will provide both immediate and long-term benefits for our clients” In this capacity, he will oversee the company’s client success management, training and professional services functions, helping MomentFeed…

Brillio to Showcase the New Know How of Winning with the Modern Data Ecosystem at Chief Data, Analytics Officers & Influencers, UK 2019

Brillio to Sponsor and Exhibit at Chief Data, Analytics Officers & Influencers, UK 2019 Brillio, a global digital technology consulting and solutions company, announced its participation in Chief Data, Analytics Officers & Influencers, UK 2019 (CDAOI UK 2019) conference from February 26 -28, 2019. CDAOI UK 2019 brings together leading data and analytics decision makers across Europe to network and share ideas on how to overcome emerging data and analytics challenges to strengthen business value. Brillio's…

How to Evoke ‘Analog’ Emotions Using Digital Technology

Like most things these days, marketing is both an art and a science. With the rise of modern technology, though, one could easily be fooled into thinking it was merely the latter. AI, advanced data analytics, programmatic marketplaces and other emerging digital technologies have taken over as marketers have searched for better ways to understand and target their customers. But this “science” alone only gets us so far. In marketing, emotion plays a fundamental role. In fact, research suggests that effective marketing can…