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Digital Transformation

TA Digital Earns 7th & 8th Adobe Specializations with Campaign and Marketo Badges

Global digital transformation agency TA Digital announced that it is now an Adobe Campaign and Marketo Engage Specialized partner in the Americas region. This announcement marks TA Digital's eight Adobe product specializations as an Adobe Global Platinum Partner. Other specializations include Adobe Experience Manager, Analytics, Magento Commerce, Target and Run & Operate for Adobe Experience Manager. Specialized partners are certified by Adobe for their proven capabilities and successful implementations — the best…

2020 Marketing Trends Outlook – B2B Buying Shifts to Online

B2B buying is changing. We knew this in 2019, but as we begin our journey into a new decade, it stands out in sharp relief. Businesses are moving away from traditional enterprise buying habits at a rapid pace – in search of greater speed, transparency, and simplicity. Looking to the B2C shopping journey as a key example, there are strategic elements implemented by brands that drive customer satisfaction and should be replicated by B2B sellers, such as price transparency, free trials and demos, and the ability to compare…

Atos and RingCentral Announce New UCaaS Solution – “Unify Office”

Atos SE, a global leader in digital transformation, and RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, announced the expansion of their strategic partnership with the launch of a co-branded UCaaS solution called Unify Office (UO) by RingCentral. In addition to the system integrator relationship announced previously, the expanded partnership will now include Unify Office as the exclusive UCaaS offering for the 40 million users installed base of the…

Commodities Intelligence Centre (CIC) Launches International Data Pro and Business Services, Partners With SBF to Drive Digital…

CIC  launched the international version of its 'CIC Data Pro' and 'Leads Generation Service', partnering with SBF (Singapore Business Federation) to offer the new packages to eligible members under the SBF Rising in Support of Enterprises (RISE) Programme Commodities Intelligence Centre (CIC) announced a launch of the international version of its web-based business intelligence suite, CIC Data Pro, and Leads Generation Service. CIC will offer the new packages in partnership with the Singapore Business Federation (SBF) to…

MarTech Interview with Tim Brown, CEO at Magnolia

"“Omnichannel is an inescapable requirement of a modern Digital Experience (DX). It follows that the key underlying platform requirement for our customers is an ability to seamlessly assemble content, data and transactional services across a range of applications and platforms far broader than just marketing”." Hi Tim, please tell us about your current Marketing and sales goals? We’re focused on maintaining our exciting revenue growth as we add to our existing 400+ global customer base. Of course, in the common…

Experian Partners With Global Data Consortium To Bolster International Customer Identity Verification

New solution provides comprehensive package for clients with global customer bases to quickly and efficiently confirm identity Experian and identity verification provider Global Data Consortium (GDC) have announced a new partnership which will transform customer onboarding journeys for both international and new-to-country customers. The agreement enables Experian clients to onboard customers rapidly, as well as strengthening anti-fraud measures and meeting Know Your Customer (KYC) and Anti Money Laundering (AML)…

Vonage To Safeguard Gaming Firm PUBG Corporation’s Global Gamers

The Vonage Verify API uses two-factor authentication to validate PUBG users, build trust, and increase conversions across SMS and voice channels Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, is helping Korea-based online game developer PUBG Corporation to safeguard its worldwide gamers with its Verify API. With multiple operational offices globally across North America, Europe, Japan and China, PUBG Corporation is the publisher and developer of the 2017…

Conga Unveils First Wave of Product Updates as Combined Company

All-new Conga strengthens product portfolio to help businesses of all sizes digitally transform commercial operations; shares vision at Reimagine 2020 Conga, the leader in digital transformation for commercial operations, announced new enhancements across its product suite, which helps organizations reach peak commercial performance by empowering them to move at the speed of their customers, increase agility in a dynamic market and tackle complexity with confidence. The company unveiled the updates at Reimagine 2020, its…

Acxiom Announces ConneCXions Portfolio of Digital Transformation Solutions

Solutions unite martech and adtech to improve marketing performance and drive business growth Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced the launch of ConneCXions, a portfolio of digital transformation solutions that seamlessly combines Acxiom’s 50 years of expertise in martech – including customer data platforms, identity, and ethical data use – with omnichannel adtech applications and a premium publisher network. Acxiom’s…

NewRez Accelerates the Digital Transformation of its Lending Experience

NewRez will deploy Financial Services Cloud for a 360-degree view of the homeowner and serve as Salesforce’s new industry design advisor for its mortgage solutions NewRez LLC, a national mortgage lender and servicing organization, and Salesforce, the global leader in CRM, announced a strategic relationship focused on delivering a consistent, connected experience for borrowers and homeowners across NewRez’s mortgage lending and servicing business. In addition, Salesforce has selected NewRez as a new industry design advisor…

Aternity Names Fernando Castanheira CIO

Former JPMorgan Chase Managing Director and CTO Joins Company to Drive Continued Growth of Aternity’s Digital Experience Management Business Aternity®, the enterprise-class Digital Experience Management Company™, today announced that Fernando Castanheira has been appointed CIO to drive digital innovation and grow the company’s business as Aternity further establishes itself as a leader in the Digital Experience Management (DEM) market. "As enterprises think about the future of work, we are in a unique position to…

Oracle Awarded Framework Agreement from Government of Canada

New initiative expands cloud options for Oracle-based workloads including Oracle Database, Weblogic, Oracle E-Business Suite, PeopleSoft, and Siebel Oracle announced the award of a Framework Agreement for the provision of secure cloud services to the Government of Canada. This agreement gives Oracle's Canadian federal government customers the ability to securely store, manage and process sensitive data and applications in Oracle Cloud Infrastructure. Focused on a "cloud-first" strategy, the Government of Canada uses…

Glue42 And LodeStar Ecosystems Team Up To Help Sales Teams And Traders Deliver Superior Client Service

The partnership turbo-charges sell and buy side firms with knowledge for faster and more informed decisions by interfacing Glue42-enabled financial desktops with LodeStar’s AI-powered chatbot. Glue42, the company that delivers integrated desktop experiences to financial institutions globally, and LodeStar Ecosystems, the FinTech startup behind LodeBot, an AI-powered, personal digital assistant for brokers, traders and asset managers, announced a formal partnership to further improve the productivity and workflow for buy…

NRI Selects Oracle Dedicated Region Cloud@Customer

First customer to adopt new Oracle Cloud offering Will be used for mission-critical, high-volume business platform to accelerate digital transformation Oracle announced that Nomura Research Institute (NRI) has selected Oracle Dedicated Region Cloud@Customer to run its critical, high-volume business platform used in various industries, including financial, retail, and distribution. NRI will start by moving its SaaS applications for the financial industry, which are used by about 70 percent of the capital markets…

Vonage Partners with Conversational AI Platform EBO.ai

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has announced its partnership with AI communications leader, EBO.ai to provide businesses with intuitive, intelligent customer service tools and support powered by the Vonage Communications Services Platform. EBO.ai, a virtual agent provider based in Malta and the UK, helps companies build valuable, long-lasting relationships with their customers using artificial intelligence technology that automates personalised…

Vonage Contact Center Helps Homeless Link Handle 250% Increase in Calls During COVID-19

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation,  announced that Homeless Link has been able to handle a 250 percent increase in calls while operating remotely, in response to the COVID-19 pandemic, with the Vonage Contact Center. Homeless Link is the national membership charity for organisations working directly with people who become homeless in England and Wales. In partnership with St Mungo's, the charity uses the Vonage Contact Center to provide its 24/7…

IRS Selects Pega To Streamline Operations and Increase Efficiency Across Agency

Pega to power new Enterprise Case Management system to unify existing technologies for faster case resolution and reduced costs Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced the Internal Revenue Service (IRS) has selected Pega to help modernize agency-wide operations. The IRS will use Pega Government Platform™ and Pega Customer Service™ for a new Enterprise Case Management (ECM) system to speed case resolution and reduce costs. The IRS, which…

Farmmi Expands Use of Online and Cloud-based Sales & Marketing Platforms to Drive Growth

Farmmi, Inc., an agriculture products supplier in China, announced it has been expanding the use of online and cloud-based sales and marketing platforms to drive growth in sales of its Shiitake mushrooms, Mu Er mushrooms, other edible fungi and agricultural products. The Company has attended various online fairs and sales events, such as the Cloud Canton Fair (the Canton Fair held online), the Cloud Live Sales Event held by the Economic and Commercial Bureau of Liandu District, Liandu District Fusion Media Center, and Liandu…

Pega Announces Winners of Global Software Hackathon Focused on Solving COVID-19 Issues

Developers rally to help their organizations and surrounding communities navigate the pandemic Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced the winners of the Pega Community Hackathon 2020 – Pega's first hackathon open to its global community of developers. The six-week event attracted more than 750 registrants and 75 final projects focused on helping organizations navigate the COVID-19 crisis with better customer and employee experiences. Angelo…

Smart & Final Deploys Hypersonix’s AI-Driven Analytics

Cloud platform optimizes e-commerce and in-store capabilities for California retailer Smart & Final is rolling out Hypersonix’s AI-driven analytics platform to support the company’s enterprise analytics and digital transformation initiatives. The two companies started working together sixty days ago on a successful pilot program. With this announcement, Smart & Final officially joins a handful of early adopters in the grocery and consumer-commerce industries turning to the innovative company to help navigate the…