Browsing Tag

Digital Transformation

Adams Street Partners and Sapphire Ventures Lead $40 Million Investment in Punchh to Power Digital Transformation of Brick-and-Mortar Retail

The investment will accelerate the development of Punchh's customer AI technologies while optimizing its solutions for new retail verticals Punchh, the leader in customer marketing solutions for physical retailers, announced it has raised $40 million in a Series C funding round led by Adams Street Partners and Sapphire Ventures, with AllianceBernstein also participating in the round. The new funding will be used to further augment Punchh's AI capabilities as it expands into new verticals such as convenience stores and other…

NetApp Appoints James Whitemore as SVP and Chief Marketing Officer

Cloud veteran promoted to CMO after successful interim leadership NetApp the data authority for hybrid cloud, announced the appointment of James Whitemore as senior vice president and chief marketing officer (CMO) at NetApp, reporting to CEO George Kurian. Whitemore has been a key team member of the marketing organization since 2016 and served as interim CMO since July of 2019. His focus on increasing digital engagement will advance NetApp’s global marketing strategy to reach new customers and new buyers and strengthen…

Suncor Accelerates Digital Transformation Journey Through Strategic Alliance with Microsoft

Suncor announced a multi-year strategic alliance with Microsoft Canada as a part of the company’s effort to further accelerate its digital transformation journey. Suncor has selected Microsoft as its strategic cloud provider, tapping into the full range of Microsoft’s cloud solutions to empower a connected and collaborative workforce, upgrade data centres, and increase analytics capabilities. Suncor will also collaborate with Microsoft on innovation projects, drawing on expertise and opportunities from both organizations.…

MarTech Interview with Todd Goldman, VP of Marketing at Infoworks

"Volume of data is important, but it is more important to be able to add new analytics use cases quickly" Could you tell us about your journey into Marketing Technologies and how you started at Infoworks? I was trained as Engineer years ago but was curious about how the product feature sets were defined so I moved into Product Management. I liked talking to customers and doing public speaking so I moved into Product Marketing and from there, things just evolved as I moved into more executive-level positions. I joined…

Mobile App Marketing Trends That Will Make It Big in 2020

Over the years, we have witnessed how Marketing strategies have evolved at an exceptional rate and there seem to be no signs of slowing down. And the mobile app industry is no exception to this! In this article, we will be sharing some of the top mobile app Marketing trends that are likely to make it big in the upcoming year. Following these trends can turn out to be quite beneficial for promoting your mobile app in the market. But before jumping straight into those mobile app Marketing trends, first, let’s take a look at…

Atento Signs a Strategic Agreement with UiPath to Strengthen Its Customer Process Automation Offering

With this agreement, Atento reinforces its commitment to the transformation of customer-related processes through the integration of automation solutions based on Robotic Process Automation (RPA) technology Atento S. A., the leading provider of customer relationship management and business process outsourcing services (CRM/BPO) in Latin America, and one of the top five providers worldwide, has signed a strategic collaboration agreement in Spain with UiPath, a leading software company in robotic process automation (RPA)…

TTEC and LivePerson Form Strategic Partnership to Fuel AI-Powered Digital Transformation for Enterprises

TTEC Holdings, Inc., a leading digital customer experience technology and services company focused on the design, implementation and delivery of transformative solutions for many of the world's most iconic and disruptive brands, and LivePerson, Inc., a global leader in conversational commerce solutions, announced a strategic partnership to redefine the customer experience with digital engagement, messaging, and AI-driven automation. The TTEC-LivePerson partnership brings together two customer experience pioneers to help…

Business Leaders May Recognize the Importance of Using Voice Data for AI but Many Lack AI-Ready Audio Data

There is no doubt of the ever-increasing role that AI will play in driving valuable business outcomes, with more use cases for AI than ever before and the benefits of adopting a future-facing AI strategy extremely appealing to organizations looking to outperform competitors through Digital Transformation. Despite this, many organizations are not in a position to fully utilize the AI and Analytics tools they have at their disposable which are ultimately only as powerful as the data that fuels them. Voice data is the…

Accenture Continues Aggressive Acquisition Spree; Scoops UK-Based Innovation Firm ‘Happen’ to Boost Products Industry X.0…

Accenture has acquired Happen to boost its front-end innovation and analytics capabilities to help clients introduce transformational products and services. Happen is a privately-owned innovation firm that uses proprietary methods, frameworks and digital tools to help clients generate new ideas, products and services that drive business growth. The transactional details are yet to be publicized. Happen’s employees will join the innovation practice within Accenture’s Products Industry X.0 business, which helps clients use…

How Consumer Goods Leaders Can Meet Customization Demands

Eighty-six percent of consumers want products tailored to their unique preferences. And they expect brands to make it happen: 42% of consumers who seek customized products want brands to provide a selection of options. In short, brands have their work cut out for them. To rise to the challenge, leaders in consumer goods need to harness the power of technology. But with a blank slate initiative and hundreds of tools available, where do you start? For product customization goals, look to CPQ and next-generation…

Genpact to Acquire Industry-Leading Digital Consultancy, Rightpoint

Fusion of experience innovation and process innovation enables end-to-end digital transformation for enterprises Genpact, a global professional services firm focused on delivering digital transformation, announced a definitive agreement to acquire Chicago-based Rightpoint, a premier digital consultancy with technology at its core. The deal is designed to bring experience and process innovation together to help clients drive end-to-end digital transformation and win in the growing experience economy. Rightpoint's co-founder…

Dais X Announces Intent to Merge Consulting Platform with AI Business

Combined Company Will Move Its Headquarters to the Metro Charlotte Area Dais X, a leading digital transformation partner to middle-market companies, announces that it intends to merge its consulting and software product development platform with Dais AI, an artificial intelligence (AI) company purpose-built to help clients capitalize on digital business opportunities through the development of custom AI solutions and technologies. The decision to combine these businesses will allow Dais X to sharpen its focus as a…

Orion Governance and Deloitte Tohmatsu Risk Services Announce New Strategic Reseller Agreement to Accelerate Enterprise Digital…

Orion Governance, a disruptor in the Information Governance space and the provider of the enterprise information intelligence graph (EIIG), and Deloitte Tohmatsu Risk Services (DTRS) signed a new strategic reseller agreement to accelerate organizations' information governance. In collaboration with DTRS, Orion Governance will address critical challenges in helping Japanese organizations get the most from their data, leverage Machine Learning and Artificial Intelligence to reduce the costs, as well as to comply with…

The Killer App in Digital Transformation is “People”

Everyone is on a quest for digital leadership. But the reality is 75% of executives say they’re still waiting to reap tangible benefits from disruptive technologies. That’s why companies are investing vast amounts of money into new tools and technologies. Yet well over half of all IT projects still fail. One of the reasons is that organizations tend to only focus on implementing a technology to solve a problem or move them forward. But new software, mobile apps, or cloud platforms alone can’t solve the challenges…

TechBytes with Jamie Bertasi Chief Operations Officer at Totango

Tell us about the benefits you and SAP are offering jointly to your customers? SAP has always been focused on helping their customers innovate and achieve optimal business results. The company clearly believes in empowering every person across an organization with data so they can do their job better and improve their performance with the customer. Totango’s relationship with SAP reinforces both companies’ mutual commitment to ensure our customers’ customers are successful by delivering on the value of experience,…

Achieving MarTech & AdTech Success – Digital Agencies Need the Right IT Infrastructure

If you run a digital agency, you’re likely acutely aware of the challenges that come with managing your largest and most complex campaigns. There are so many potential IT pain points that can have an impact on delivery, agility and effectiveness: cost optimization and predictability, future-proofing, scaling, connectivity – the list goes on. You don’t have to search the news for long to know that getting your infrastructure wrong can lead to disaster. Facebook, Twitter and Instagram have all had outages recently and it’s…

10 Most Popular AI influencers of Europe

The AI gap in Europe is adding to the digital gap in the continent. McKinsey report says that according to its current assets and digital position in the world, Europe could add some €2.7 trillion, or 20 % to its combined economic output by 2030 if it embraces AI the way the US does it. On one side, previous-generation tools are being used rampantly. On the other side, Europe is home to many pundits in AI. MarTechSeries introduces you to the 10 most popular AI influencers from Europe who can inspire people and policymakers…

2020 Mobile Tech Prediction: NFC Replaces Barcode Scanners at Events

Even if you have never heard of NFC, Near-field Communication, I guarantee you’ve experienced it. NFC is a technology that allows devices to exchange information by placing them next to one another. Smartphones use NFC to pass photos, contacts, or any other specified data between NFC-enabled devices.  It’s a simple, easy technology we use on a daily basis without realizing it.  Case in point:  Simply tap the pad on your hotel bedroom door to open it, jump on public transport after tapping the entry to a barrier; and even now…

What is Deloitte’s New Public Data Visualization Tool All About?

Recently, global Advisory firm Deloitte launched the world's most advanced public Data Visualization tool. Deloitte's Open Source Compass (OSC) is intended to help C-suite leaders, Product Managers, and Software Engineers grasp the ever-expanding gap between Open Source technology development and its enterprise application. The new public Data Visualization tool provides insights to inform key business decisions based on developer's talent, coding algorithms, and visualization techniques refined with AI, Machine Learning,…

Immuta Announces New Features to Strengthen Automated Data Governance

In 2018, consumer data breach incidents in the US cost companies $654 billion. Cyberattacks continue to target US companies, siphoning off close to $6.2 billion in Q1 2019 already. To enable companies to meet benchmark data governance standards and detect sensitive data lakes, Immuta announced advanced privacy-enhancing features to its industry-acclaimed Automated Data Governance platform. Immuta announced new updates to the Automated Data Governance platform at the ongoing Strata Data Conference, September 23-26, 2019.…