Browsing Tag

digital video

Xandr Platform Spend Soars 75% in Digital Video and 235% in CTV for Q1 2021

Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV, shared results of premium video and connected TV (CTV) spend on its platform for Q1 2021, which saw significant increases. Product advancements across video and CTV buying and selling spurred the significant growth, as well as tools and partnerships in support of the bespoke needs of marketers across verticals like pharma and CPG. With analysts predicting digital video and CTV spend to grow 14.8%1 and 34.8%2 in 2021 respectively, Q1…

MarTech Video Interview with Stefan Maris – FreeWheel

https://youtu.be/Xps7iGfcDOk Premium content is worth every penny it ingests. The ad technology and data management platforms working in tandem to make such premium content retain their dollar value are equally valuable. FreeWheel, Today, the Pangea of ad tech platforms is slowly drifting apart to accommodate better quality video content and distributed to target audience using robust data, and advanced technology. Freewheel, a Comcast company, the company is revolutionizing the way publishers and marketers transact…

MarTech Interview with Tony Marlow, CMO at Integral Ad Science

"Sentiment analysis is one significant signal of many that can help inform activities like contextual targeting. What captures my attention with sentiment analysis is the underlying emotional classifications that IAS offers." Hi Tony, please tell us about your journey in the technology space and how you started at IAS. I started my career at a small data-driven consultancy in Sydney, Australia working across a number of industries, but I was always drawn to our technology projects. During the very early days of digital…

Lightbox Enhances Network with New Digital Out-of-Home Media Product

Lightbox Unlimited, Powered by FrontRunner Technologies, Turns Storefronts Into Digital Video Displays Lightbox OOH Video Network, a leading digital out-of-home media company, announced the launch of a new product that transforms urban commercial window fronts into digital out-of-home media screens: Lightbox Unlimited, powered by FrontRunner Technologies. Lightbox Unlimited provides unprecedented access to premium locations to deliver street-level advertising in the U.S., Canadian and Mexican markets at scale.…

DoubleVerify Launches Video Complete Solution

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced a new solution, Video Complete, which offers holistic campaign quality measurement and maximum brand protection across all video environments. “With the emergence of CTV as an integral part of digital media buys, advertisers are demanding consistent metrics across all the screens where their ads run. DoubleVerify continues to lead the industry in providing the definitive standard for digital media quality across…

How Enterprises and Brands Utilize Video to Maintain Consumer Engagement and Continuity

Keeping up with advertising, marketing and customer-outreach trends might feel like an impossible hill to climb. Or maybe more like a footrace with 20 other brands, all of them sprinting at once, clambering up a narrow escalator headed down. There’s always some emerging technology, a new platform, another channel that must be understood and embraced. You’re always hustling to connect with an increasingly fragmented market – and to do it better, faster and more efficiently than your competitor. But the classics never die.…

Tubular Labs Unveils Cross-Platform Audience Ratings: New Metrics Unlock Billions of Dollars in Social Video Revenue

Deduplicated Unique Audience and Second-by-Second Minutes Watched Metrics Across Facebook and YouTube Allow Publishers and Advertisers to Validate True Digital Video Audiences and Trade on Transparent, Uniform Metrics  Tubular Labs, the world leader in digital video audience measurement, announced Tubular Audience Ratings, the first and only de-duplicated audience and time-based system for measuring video attention across social media platforms. The new audience ratings deliver publishers, advertisers and analysts…

VideoAmp Hires Jonathan Steuer as EVP of TV Strategy & Currency

Steuer is tasked with leading the strategy of VideoAmp’s cross-media currency solution VideoAmp, Inc., the software and data platform that specializes in the measurement and optimization of media investments across linear TV, OTT, digital and walled gardens, has brought on Jonathan Steuer as EVP of TV Strategy & Currency. Steuer is tasked with driving the strategy behind the company’s further development of a currency-grade, transaction-ready TV dataset for the entire advertising ecosystem, including buyers, sellers,…

Splashtop Enables Remote Access to Adobe Creative Cloud Video Applications

Splashtop provides users of Adobe Creative Cloud video and audio products with high-performance remote access to their workstations, enabling them to work from home Splashtop Inc., a leader in remote access and remote support solutions, announced it has become a member of the Adobe® Exchange Developer community. The company provides solutions that allow users to remotely access Adobe Creative Cloud® desktop applications instantly and in real-time from any device—freeing them from having to go into the office to use…

Zype Delivers On Demand Transcoding and Complete Video Infrastructure

Zype Provides Enterprise-Class Video Content Management and Distribution Solutions Zype, the infrastructure for digital video, announced its availability on Google Cloud Marketplace. Google Cloud customers now have access to Zype's OTT Video Platform; including Video CMS, Video CRM, Encoding, Playout, Content Delivery, and Video Connectors. Google Cloud customers can rapidly build and deploy streaming products and services through Zype's end-to-end platform. As companies increasingly search for a flexible and scalable…

TN Marketing Acquires Bluprint Assets From NBCUniversal

Acquisition ensures Bluprint, formerly known as Craftsy, will continue its legacy as the go-to resource for millions of passionate crafters TN Marketing, a Minneapolis-based global online video subscription and streaming business focused on creating communities by engaging people with their passions, announced it has acquired assets of Bluprint from NBCUniversal, effective immediately.  Bluprint, a subscription video on demand service featuring online courses and other forms of video content surrounding crafts, hobbies…

Despite Global Pandemic, Digital Video Ad Spend Remains Relatively Stable YoY, According to IAB Report

Connected TV Shows Tremendous Resilience During Pandemic and Takes Share from Traditional TV Budgets 2020 has been one of the most challenging years for the advertising sector since the Great Recession of 2008. However, among all the paused and cancelled campaigns, digital video remains a bright spot, according to "IAB U.S. 2020 Digital Video Advertising Spend Report: Putting COVID in Context" released at IAB NewFronts. Connected TV (CTV) is largely responsible for the sector's resilience and was least impacted by…

Nexstar Digital Streamlines OTT, Display and Video Ad Purchases Through an Agreement With FreeWheel

Advertisers Can Efficiently Access Nexstar’s Digital Audience of 106 Million Monthly Uniques and the Broadcast Industry’s Widest Reach to 63% of US TV Households Agreement with FreeWheel’s Strata Platform Offers Best-in-Class Capabilities for Media Planning, Buying, Operations and Finance Across Digital Nexstar Digital, a wholly owned subsidiary of Nexstar Media Group, Inc., the largest local television broadcaster in the United States, announced today that it has entered into a multiyear agreement with FreeWheel, A…

IAB Unveils the Now and Future of Video, Audio, and Streaming at Totally Revamped 2020 NewFronts

The “New NewFronts” will Showcase Eight Days of Groundbreaking Digital Content, Advertising Opportunities, & Education This year’s IAB NewFronts have been reimagined to address the explosion of new streaming content, data, targeting, and measurement options now available to buyers and sellers. From April 27 through May 6 in New York City, industry leaders will come together to develop relationships that ignite collaboration, strategic discussion, and generate unique ideas to address this radically new and modern content…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Jun Group, OpenSlate, DÜZY, TikTok, Realeyes, and PubMatic Ad Tech Company Jun Group Launches First Rebrand in Its History Rebrand Takes a Team-First Approach, Letting Company Culture Shine From the Inside out Jun Group, a mobile-first ad platform company, recently unveiled the company’s first rebrand since its establishment. The rebrand was built on the foundation of their…

2020 Global Travel Marketing Trends Unveiled in New Sojern Report

More Than 1,100 Travel Marketers Surveyed in 26 Countries Talk 2020 Travel Trends Sojern, a leading provider of digital marketing solutions for travel, published the second edition of its report, The Future of Travel Advertising: 2020 State of the Industry Report. The research, which was fielded and hosted by Dynata, surveyed more than 1,100 global travel marketers across 26 countries who shared key challenges marketers face, how they overcame them, and their strategies for the coming year. In its second edition, the…

Winterberry Group Research Finds US Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020, up More Than Seven Percent Over…

The Outlook for Data Driven Advertising & Marketing 2020 Sees “High Probability for Solid Growth”; Research Reviews the Trends Shaping the Landscape This Year Winterberry Group, a specialist management consultancy that supports growth initiatives in advertising, marketing, media, information and technology, today released new research: “The Outlook for Data Driven Advertising & Marketing 2020.” The annual research led by Bruce Biegel, senior managing partner of Winterberry Group, provides the spending forecasts…

Bold Screen powered ‘BestSelf TV’ OTT App Launches, Cornering the Women’s Lifestyle Market

BestSelf TV, a new women's lifestyle OTT app, has officially launched and is now available on the ROKU platform. The app is designed specifically for women and focuses on "helping women become their best self."  Women are to feel empowered, motivated and entertained with the variety of genres found in the app. With the launch of BestSelf TV, consumers can enjoy a diverse spread of videos from fitness, beauty, home, and food content. Within those categories, instructional videos can be followed in the comfort of your home;…

How VDO.AI is Building the Future of Internet Advertising

Advertising technologies are undergoing a transformation. VDO.AI is the technology innovator in digital video. The company which derives its name, VDO.AI from its raison d'etre- the integration of video content with advanced targeting capabilities, has already reached over 300 million people across the world. VDO.AI is different to its competitors as it offers a product built by a publisher for a publisher. Video being the dominant form of content consumption on the internet, the VDO.AI platform helps publishers…

LoopMe Bolsters Executive Leadership with Strategic Additions to its Data Advisory Board and Management Team

Enhances Digital Video Expertise with Former Disney Executive Wanda Young to Data Advisory Board and Ad Tech Specialist Rachel Conforti to Lead Global Marketing LoopMe, the outcomes-based video advertising platform, announced two new additions to its executive leadership with the addition of Wanda Young to its Data Advisory Board and Rachel Conforti to the management team as VP, Marketing. Young joins the advisory board with 20 years of data-driven marketing and brand expertise from companies including Disney, ESPN and…