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Digitalization

Nielsen Report Finds Overseas Merchants Are Actively Exploring Digitalization via Chinese Mobile Payments to Boost Sales and Customer…

Alipay and Nielsen have jointly released a new survey on the latest trends in Chinese outbound tourism and the consumption habits of Chinese travelers for the third consecutive year. This year’s survey also finds that overseas merchants are actively exploring digital operations via Chinese mobile payments to increase sales and customer traffic. This is demonstrated by nearly 8 out of 10 (78%) U.K. merchants surveyed saying they are likely to recommend Alipay to their peers, especially for utilizing digital operations to…

Sagara Technology: Providing an End-to-End Solution for US Company to Go-Digital

With a comprehensive understanding of the changes in the business landscape, Sagara Technology as a technology consulting company and digital product agency now provides an end-to-end solution to support companies in technology development. Sagara Technology engages in production and software development providing services in website development, e-commerce, Android and IOS application development, big data, and IT worker training. Sagara was established in 2014 by Adi Arriansyah. He graduated from Telkom University,…

Dismantling the Digital Fortress: E-Commerce Design Must Start with Humans, Not Tech and Templates

The old way of online retail is obsolete. A bold statement, but it’s true. Yet these are the very platforms many Digital Marketing agencies are spending so much time and energy building, that have been putting bread and butter on our clients’ tables, and that everyone thought would reconnect brands with their audiences and help them grow. Turns out, those platforms are not the key when heading into a digitally oriented future. We need to change our mindset, the way we envision and build e-commerce. It sounds harsh, but…

B2B Marketers: It’s Time to Start Leveraging OOH

B2B marketers have never been accused of being flashy or adventurous. Most of the time, they focus on driving measurable results in the most efficient way possible. That usually entails Content Marketing, Account-Based Marketing (ABM) or even direct Mail. Out-of-home (OOH) advertising, on the other hand, has traditionally been thought of as a consumer Marketing tactic. But that is changing, especially for technology companies. Businesses like Zoom, ZoHo, Zendesk, Cisco and Salesforce—to name just a few—have all invested…

Marketing Ideas to Increase Footfalls to Your Retail Store

Footfalls to a retail store have been a measure of its success and it is surprising to see it still being an important indicator even after digitalization. 94% of the sales are generated at physical stores but to reach a larger target group and increase the number of footfalls in the store is still a challenge. If you own a brick and mortar store, targeted Marketing activities to increase the visitors to your store is a direct way of improving your Sales. But, you will need historic data to set a benchmark and to create a…