It’s no revelation that technology has changed how we interact with brands: I can get prescriptions immediately delivered to my …
New Data Reveals That Brand Loyalty Is on the Rise Among Consumers
The Growing Focus on Direct-to-Consumer (D2C) Experiences Are Potentially Driving a Renewed Affinity for Brands Yotpo, the leading eCommerce marketing …
AdRoll Launches New Brand Awareness Solution for Ambitious D2C Brands
Platform’s machine learning algorithm makes over 2.5 million predictions per second to help brands reach the right audiences at the …
VAB Multiscreen TV Advertising Campaign Launches
VAB Launches “You Innovate TV Elevates” Campaign Featuring Peloton And Touch Of Modern Direct-To-Consumer Company Founders VAB, an insights-driven, research …
TVSquared Releases Direct-to-Consumer TV Advertising Performance Report
TVSquared, the worldwide leader in TV attribution, released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC …
New Yotpo and Klaviyo Integration Propels Email Innovation and Revenues for D2C Brands
Commerce marketing innovation leaders Yotpo and Klaviyo announced an integration upgrade to create the most powerful email experiences for direct-to-consumer …
Latest IAB UK / PwC Adspend Study Reveals Total UK Digital Advertising Market Worth £13.44bn in 2018
Smartphone Accounts for More Than Half of All Digital Ad Spend IAB UK, the trade association for digital advertising, has …
TPN Launches VELOCITY COMMERCE GROUP—A New Consultancy That Addresses the Digital Commerce Challenges of Today’s Brands
As retailing continues to evolve, it’s not enough to have a digital commerce strategy. Digital commerce has shown that it …
Lessons B2B Brands Can Learn from Direct-To-Consumer Disruption
Direct-to-consumer (DTC) brands can conjure up images of sleek and sexy products, inspirational content creators, and visually stunning social media …