Browsing Tag

Direct-To-Consumer

Ecommerce to Transform Retail Landscape Quicker than Previously Expected

Consumer Power and Preference are Driving Innovation and Fundamentally Changing Role of Physical Store according to Edge by Ascential's annual Future Retail Development Report Shifts in consumer power and preference around efficiency and speed are converging rapidly with technological, economic, industrial and societal factors to accelerate retail's transformation even faster than expected over the next 5-10 years. The results are continuing to power innovation that will drive brands and shoppers away from big box stores…

Every Marketer Should Think Like a D2C Marketer

It’s no revelation that technology has changed how we interact with brands: I can get prescriptions immediately delivered to my office, custom-built furniture sent to my home, and order-in dinner from my daughters’ favorite restaurant — all with a few taps on my phone. Technology has given us personalized experiences, curated to our liking in an always-on, on-demand world. As a result, our expectations as customers have undergone tremendous change. With seemingly hundreds of new brands entering the market each week,…

New Data Reveals That Brand Loyalty Is on the Rise Among Consumers

The Growing Focus on Direct-to-Consumer (D2C) Experiences Are Potentially Driving a Renewed Affinity for Brands Yotpo, the leading eCommerce marketing platform, released its annual brand loyalty survey examining American consumers' sentiment towards brands, and the role of rewards programs in harnessing and cultivating that loyalty. "This year's data showing continued strong brand loyalty among consumers supports the idea of a brand renaissance, the same phenomenon fueling the rise of direct-to-consumer and growth of the…

AdRoll Launches New Brand Awareness Solution for Ambitious D2C Brands

Platform’s machine learning algorithm makes over 2.5 million predictions per second to help brands reach the right audiences at the right time It has never been more critical for brands, particularly those marketing directly to consumers, to cut through the noise and tell their story to customers at every encounter. In fact, according to Nielsen, 59% of consumers prefer to buy products from brands with which they are already familiar. AdRoll, the growth marketing platform for direct-to-consumer (D2C) marketers and…

VAB Multiscreen TV Advertising Campaign Launches

VAB Launches "You Innovate TV Elevates" Campaign Featuring Peloton And Touch Of Modern Direct-To-Consumer Company Founders VAB, an insights-driven, research and marketing company dedicated to helping brand leaders make fully informed media decisions, launched a new multiscreen commercial campaign featuring the founders of two profitable direct-to-consumer (DTC) companies: Peloton, the global technology company revolutionizing fitness, and Touch of Modern, an e-commerce app for men to discover cutting-edge products not…

TVSquared Releases Direct-to-Consumer TV Advertising Performance Report

TVSquared, the worldwide leader in TV attribution, released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC brands are one of the fastest growing groups of TV advertisers, devoting $3.8 billion in media spend to it last year alone. TVSquared’s report uncovers the TV buy elements that are driving response, spanning creative lengths, KPIs, programming genres, dayparts and days of week. “Direct Outcomes: Analyzing the ‘Big Bets’ DTC Brands Are Making on TV” TVSquared analyzed 15 months…

New Yotpo and Klaviyo Integration Propels Email Innovation and Revenues for D2C Brands

Commerce marketing innovation leaders Yotpo and Klaviyo announced an integration upgrade to create the most powerful email experiences for direct-to-consumer (D2C) brands to date. Building on Klaviyo and Yotpo's existing loyalty program integration, the enhancement allows brands to leverage the power of user-generated content (UGC) and data to convert email subscribers into buyers more effectively. "Today's top direct-to-consumer brands are known for transforming marketing touchpoints into next-level experiences…

Latest IAB UK / PwC Adspend Study Reveals Total UK Digital Advertising Market Worth £13.44bn in 2018

Smartphone Accounts for More Than Half of All Digital Ad Spend IAB UK, the trade association for digital advertising, has announced the results of the latest IAB UK and PwC Digital Adspend study, which reveals UK advertisers spent £13.44billion on digital advertising in 2018. The total ad spend figure is a 15 percent year-on-year increase and demonstrates continued confidence in the power of digital advertising. For the first time ever, ad spend on smartphones has exceeded desktop accounting for 51 percent of the…

TPN Launches VELOCITY COMMERCE GROUP—A New Consultancy That Addresses the Digital Commerce Challenges of Today’s Brands

As retailing continues to evolve, it's not enough to have a digital commerce strategy.  Digital commerce has shown that it has a language and a life all of its own. Recognizing these changes, creative commerce agency TPN announced the unveiling of VELOCITY COMMERCE GROUP (VCG), a new consultancy that mirrors the rapidly evolving needs of today's omni-channel brands, but also emerging brands and direct-to-consumer (DTC) organizations. "Today's brands should no longer question whether they should be present on digital…

Lessons B2B Brands Can Learn from Direct-To-Consumer Disruption

Direct-to-consumer (DTC) brands can conjure up images of sleek and sexy products, inspirational content creators, and visually stunning social media campaigns – a far cry from the world of business to business (B2B). But the highly successful marketing and advertising strategies of the Warby Parkers and Dollar Shave Clubs of the world is one that is worth imitating. This is because B2B buyers use the same tools as consumers to discover, research and buy products. Equally, the business buying process involves multiple…