Browsing Tag

Discovery

Virtual Reality is Set to Impact More than Just Marketing…

Kevin Cornish, CEO and founder at Moth+Flame discusses a few trending uses of virtual reality in learning and development across the tech market and how this is set to deeply impact the industry: ______ Tell us a little about yourself Kevin…we’d love to hear a little bit about Moth+Flame and some of the recent ways in which the platform has enabled better HR and other business support with its VR solutions? I’m the Founder and CEO of Moth+Flame, which I launched after shooting a Taylor Swift music video with a 360…

HUMAN (Formerly White Ops), Together with Newly-Formed Human Collective and Industry Leaders Google & Roku, Announces Discovery And…

Sophisticated fraud operation consisted of nearly one million infected mobile devices impersonating millions of connected TV products and hundreds of billions of fake advertising requests, a major CTV operation HUMAN (formerly White Ops), a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human, today announced the discovery and disruption of a new, highly sophisticated botnet focused on defrauding the Connected TV (CTV) advertising ecosystem. Omnicom Media Group, The Trade…

Discovery and Vodafone Announce Landmark Partnership Including new discovery+ Streaming Service

Multi-year deal covers 12 European markets with access to 100m+ homes, strengthening their existing business relationship with direct-to-consumer distribution for the first time, in addition to the traditional linear TV portfolio Discovery, Inc. and Vodafone have signed a new long-term, multi-platform agreement in Europe under which Vodafone customers in 12 markets can continue to enjoy Discovery's unique content portfolio. The parties will also collaborate on making discovery+ available to existing Vodafone subscriber…

Discovery Selects Magnite to Strengthen DTC Advertising Proposition for Streaming Services in the UK, Japan and India

Magnite, the world’s largest independent omnichannel sell-side advertising platform, today announced its expanded relationship with Discovery in support of its leading real life entertainment streaming service, dplay platform, to maximise programmatic advertising capabilities. Magnite’s platform provides Discovery with control and efficiency for ad podding, inventory hierarchy, targeting, and real-time reporting. Magnite will also develop custom solutions to support Discovery’s unique product range and roadmap, as well as…

SpotX Teams Up With Media Owners Worldwide To Combat The Spread of COVID-19 with Video PSAs

A+E Networks, Discovery, Gameloft, Philo, and SendtoNews among partners donating global video ad inventory SpotX, the leading global video advertising platform, announced a collaboration with several of its media owner partners worldwide to help combat the spread of COVID-19. Video PSAs created by Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO) will run in place of traditional video ads on over-the-top (OTT) and online video inventory generously donated by A+E Networks, Discovery,…

Discovery, Inc. and Comscore Announce Broad Strategic Partnership Across Measurement, Targeting and Segmentation

Partnership Accelerates Innovation Across New Generation Video Measurement Platforms Discovery, Inc. and Comscore, a trusted partner for planning, transacting and evaluating media, announced a number of multi-year strategic agreements for the use of Comscore's audience measurement and consumer insights tools, as well as for a deeper partnership that will innovate the next generation of measurement capabilities. The agreements expand the partnership between the two companies and further integrate Comscore's suite of…

Discovery Selects Synamedia’s Virtualized DCM to Support Its Asia Pacific Migration to Cloud Encoding

Global Leader in Real-Life Entertainment Entrusts Synamedia's Flexible, IP-Based Platform to Support Its Cloud Transition Synamedia, the world's largest independent video software provider, announced that Discovery, Inc. has chosen its virtualized Digital Content Manager (DCM) from its video network portfolio to increase operational efficiencies for its Asia Pacific distribution. A long-time Synamedia PowerVu customer, Discovery is centralizing its Asia Pacific uplink compression systems to its Sterling ,Virginia…

Discovery, Inc. and 605 Partner to Expand TV Attribution Capabilities

The Companies Are Leveraging 605’s Combined Dataset (The Nation’s Largest) to Measure TV’s Impact on Both Branding and Sales Discovery, Inc. announced that it is partnering with 605, a next- generation television measurement firm, to take full-funnel attribution to census scale for the very first time. The companies will leverage data aggregated from multiple MVPD and ACR viewership sources totaling nearly 40 million households, the largest ever utilized for a TV attribution study. Both 605 and Discovery believe that…

Parks Associates: More Than 85% of Millennials Subscribe to at Least One OTT Video Service

Parks Associates' OTT Video Tracker Identifies Consumer Adoption of Multiple OTT Service Subscriptions as Key to Future Growth New video research from Parks Associates finds more than 85% of Millennials in US broadband households subscribe to at least one OTT video service. This research comes from Parks Associates' OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the US and Canada, such as Netflix, HBO, YouTube, and Amazon. The Tracker…