Browsing Tag

domain authority

Moz Expands Partner Ecosystem, Delivers Best-of-Breed Local Presence Management & SEO

New partnership additions include Uberall, Web.com, SinglePlatform Moz, Inc., the leader in search engine optimization technology, announced the expansion of its Partner Ecosystem. Uberall, Web.com, and SinglePlatform join the ecosystem to offer customers an expansion of best-in-class resources. The partnership with Uberall enhances Moz’s local presence management platform to allow customers an even greater breadth of features to increase visibility in local search, while the partnership with SinglePlatform provides…

How Moz’s New Domain Authority Takes Aim at Spam

When I first joined Moz as Principal Search Scientist in 2015, I held the same attitude towards web spam as most marketers: spam was a mostly harmless annoyance to webmasters and was directed primarily at search engines such as Google. However, with the launch of Link Explorer (our new link index) in 2018, I became acutely aware of the impact of link manipulation — not just on search engines, but on webmasters and marketers in ways not yet fully articulated. The negative impact of link manipulation on the web Link…

Content Marketing for Humans and Search Bots

Content is an essential part of search marketing. It helps brands reach target audiences, attract new customers and build relationships over time. 91% of companies already use content to engage audiences and market products and services. But it’s getting harder for brands to be found by customers online. Balancing between SEO and customer-focused content can be tricky, 41% of companies see minimal success from their approach to content marketing. Too much focus on SEO may please search bots but will fall flat with…