Browsing Tag

DOOH advertising

Verizon Media Study: 60% of Advertisers Plan to Increase DOOH Spending in the Coming Months

WHO: Verizon Media, a division of Verizon Communications, Inc., announced their Digital Out of Home (DOOH) Advertiser Attitudes & Behavior Research Report. Marketing Technology News: Baidu to Acquire JOYY’s Live Streaming Business WHAT: In order to understand advertisers’ perspectives around DOOH, Verizon Media commissioned an online survey of nearly 250 US advertisers and marketers who are decision makers in outdoor media spend. The research revealed that: 9-in-10 agree that DOOH is the right place to invest…

TAPTAP Digital Teams With Broadsign To Extend Programmatic Omnichannel Offering To DOOH

TAPTAP Digital and Broadsign rolled out a new ad tech integration that opens up Broadsign Reach’s global network of programmatic digital-out-of-home (DOOH) inventory and dynamic creative capabilities to media buyers using the Sonata suite of omnichannel advertising solutions. The move combines the Broadsign Reach Supply Side Platform (SSP) with TAPTAP’s Sonata Demand-Side-Platform (DSP) and Data Management Platform (DMP), delivering a full suite of solutions that connects DOOH to other digital channels and uses data to…

Urban IQ Focuses On “Advertising With a Purpose”

Urban IQ, a leading independent Digital-Out-of-Home (DOOH) technology company announced "Advertising with a Purpose." A new Corporate Social Responsibility (CSR) focus that will drive significant support to cause-related issues and charities.  Urban IQ will also update their corporate tagline to reflect this new organizational mantra. For every campaign that runs on the Urban IQ platform, advertisers can designate up to 2% of the media buy as a cash contribution or free advertising for the charity of their choice. Urban…

Uber’s Ex Growth Lead and Clear Channel COO Join Adverttu Advisory Board

Industry heavyweights Nejc Skoberne and Rob Atkinson bolster AdTech company Adverttu, the UK’s fastest growing transit media platform, has appointed Nejc Skoberne and Rob Atkinson to its advisory board, bringing with them a wealth of experience in scaling hyper growth startups, global out of home, digital and DOOH advertising, and AdTech product innovation. Rob Atkinson spent more than ten years at billion-dollar out of home advertising company, Clear Channel Outdoor, where he served as Managing Director and COO.…

Ocean Outdoor Enables Programmatic Buying Of Iconic United Kingdom Screens Via Hivestack

New partnership enables programmatic activation of super-premium screens at prime locations in the United Kingdom Premium digital out-of-home media owner, Ocean Outdoor UK Limited (Ocean),  announced that it has partnered with Hivestack, a global ad tech leader in programmatic digital out-of-home (DOOH) advertising. The collaboration will mark a new chapter in the history of programmatic DOOH, enabling marketers to activate some of the most iconic and recognisable screens in the United Kingdom. Marketing Technology News:…