Drift

Industry Leader to Spearhead Event-led Growth Across the B2B Events Category Airmeet, a leading virtual and hybrid events platform, today announced the appointment of Mark Kilens as the company's first Chief Marketing Officer (CMO). The…
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New Solutions Partner Tiers Recognize Top-Performing Drift Partners Drift, a Conversation Cloud company, today announced its inaugural Drift Solutions Partner Tiers to recognize top-performing partners. The new tiered program helps…
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The last week in martech was an exciting one, with some leaders announcing profile accelerators and others introducing new data and personalization capabilities. Catch this latest weekly highlight by MarTech Series to stay updated!…
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New Conversational Service Arms Businesses with Post-Sale Solution to Increase Customer Lifetime Value Drift, the Conversation Cloud company, unveiled the Drift Conversation Cloud, bringing together Drift's three core solutions:…
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CEO of iCIMS and Former Marketo CEO Brings Extensive Leadership, Sales Strategy and Technology Expertise  Drift, a leader in Conversational Commerce for B2B, announced that Steve Lucas has joined its board of directors. Steve brings…
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For B2B companies, COVID-19 was a wake-up call to digitize, and the move to ramp up the quality of digital experiences to meet the demand is accelerating. According to McKinsey, 70–80% of buyers now prefer remote or digital interactions…
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New Conversation Space to Strengthen Workforce Diversity and Accelerate Innovation for Customers Drift, the leader in Conversational Commerce for B2B, announced its newest company location in Guadalajara, Mexico. Mexico's proximity to the…
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Leveraging customer data in real-time to power marketing campaigns can turn out to be more fruitful in the long-term. Catch more tips, insights and the latest in martech innovations from this weekly martech highlight: ______…
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Online campaigns today demand better processes, enhanced messaging and improved content delivery tactics to meet the customer based on their actual buying state and journey, catch this latest martech weekly highlight where leaders of the…
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New EMEA Data Centre Supports 20 Languages and Localised Data Storage Drift, the leader in Conversational Commerce for B2B, today announced further expansion into Europe, Middle East and Africa (EMEA), debuting the company's first data…
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Mark Kilens, VP of Content & Community at Drift took the time to share a few highlights from Drift's recent State of Conversational Marketing Report while sharing a few thoughts on what will drive the B2B marketing game in the…
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Data reveals the emergence of conversational commerce driven by COVID-19 and its impact on the digital marketing landscape Drift, the leader in Conversational Commerce for B2B, partnered with Heinz Marketing to conduct a survey of over 500…
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B2B (business-to-business) is a type of commerce that includes exchanging products, information, or services between two business entities instead of from the business to customer. According to Grand View Research, B2B e-commerce would…
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Drift, the leader in Conversational Commerce for B2B, announced the findings of the 2021 Total Economic Impact™ (TEI) study showing that Drift enterprise customers realized a 670 percent return on investment (ROI). The study, commissioned…
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Drift Eclipses Unicorn Status from Vista Growth Investment Drift, the leader in Conversational Commerce for B2B, today announced a strategic partnership with Vista Equity Partners ("Vista)", a leading global investment firm focused…
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Lift AI announces partnership with Drift for providing technology and services to enterprise customers to optimize website conversion and accelerate revenue growth. Lift AI, the leading anonymous buyer intent data solution, announced a…
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Proven Marketing Leader Rejoins Company to Elevate Drift as an Enduring, Global Leader in B2B SaaS Drift, the world's leading Revenue Acceleration Platform, today announced that Dave Gerhardt has rejoined the company as its first chief…
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The ability to operationalize data insights remains a gap in marketing. How do some of the top marketing leaders ensure adequate training while putting in place better data practices to drive marketing goals? Catch the highlights of the…
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Integration aligns sales and marketing around the customer to grow more revenue, faster Drift, the world's leading Revenue Acceleration Platform, and SalesLoft, provider of the most complete Sales Engagement platform that includes Cadence,…
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As marketers find ways to measure the success and outcomes of their multichannel campaigns, they must never lose sight of the fact that their purpose still remains the same –> to connect and establish deeper relationships with prospects…
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