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DV

DoubleVerify Launches Semantic Science Division to Bolster Brand Safety & Performance Solutions

What does “park” mean? Is it a verb or a noun? Is a “crane” construction equipment? Or is it a bird? Is “sex” a physical activity or male/female categorization? Usually, it is the context of how a word is used that conveys the true meaning. In a world full of words, phrases and acronyms with multiple interpretations, it may be challenging for automated systems to determine the correct meaning of online copy and text. There have been significant advances in machine learning and artificial intelligence over the years.…

DoubleVerify Taps Industry Vet Gian LaVecchia To Lead Brand and Agency Growth

DoubleVerify ("DV"), the leading independent provider of digital media measurement software and analytics, announced the appointment of Gian LaVecchia as SVP of Brand & Agency Partnerships for the Americas. The appointment supports the company’s investment in its strategic sales leadership teams, allowing DV to meet the business demands from global brand advertisers. A versatile digital strategy, marketing and revenue leader, LaVecchia was previously Head of Agency Development & Partnerships at Teads.tv, where he…

Laura Desmond Appointed to DoubleVerify Board as Providence Equity Partners Acquires Majority Stake

Private Equity Firm Investment Aims to Extend DV's Leadership in Digital Media Measurement and Analytics DoubleVerify (DV), a leading independent provider of digital media measurement software and analytics, has announced that it has reached an agreement for a majority investment by Providence Equity Partners, a leading global private equity firm with more than $50 billion in assets under management. Additionally,  Starcom MediaVest Group CEO Laura Desmond, is set to join Board of Directors. Recommended Read: AppNexus,…