Browsing Tag

Dynamic Ad

Xandr Launches Pause Ads

Dynamic, user-initiated formats only surface when a consumer has pressed pause Xandr, AT&T’s advertising company, has announced the launch of Pause Ads, dynamic ad units designed to create a better experience for consumers across traditional and connected TV channels. These high-value, brand-safe ad formats complement, rather than disrupt, the viewing experience by leveraging the native functionality of the “pause” button, since consumers only see the ads when they take a break from the content they’re watching.…

Project OAR Rolls Out Technologies in Market as Media Companies Gear up to Showcase Dynamic Ad Insertion at CES

With Consensus on Technical and Measurement Specifications, Software Updates Are Heading for VIZIO’s Smart TV Footprint, Major Ad Engine Integrations Have Started    Project OAR, the consortium working to recommend standard protocols for TV programmers and platforms to easily manage, sell and deliver more relevant advertising experiences within linear and on-demand formats on smart TVs, announced a series of updates that put it on track to complete the first critical stages of its mission. Ad Engine Integration: The…