dynamic yield

Dynamic Yield and Portaltech Reply Partner to Bring Personalization to SAP Commerce Sites Dynamic Yield, the Experience Optimization Platform, announced the launch of its new SAP Commerce Integration. Led by Portaltech Reply, the leading partner for SAP Customer Experience solutions and personalization, the integration enables quick and easy deployment of Dynamic Yield’s entire personalization suite on any SAP Commerce site. Oftentimes, one of the main challenges holding organizations back from implementing personalization…

Optimove, the Relationship Marketing Hub, and Dynamic Yield, the Experience Optimization Platform, announced a strategic integration that will allow brands to ensure each customer receives the optimal marketing treatment across channels. Partnership unlocks personalization and optimization of marketing campaigns and customer experiences throughout the entire customer lifecycle Marketing Technology News: Springbot Acquires Matcha With this integration, marketers have the ability to leverage Optimove's multichannel…

Dynamic Yield, a leading Experience Optimization platform, announced it has been named a Strong Performer by leading global research and advisory firm Forrester Research, Inc. in its report “The Forrester Wave™: Experience Optimization Platforms Q4 2020,” which was published today. The company was among 10 top experience optimization platform (EOP) providers selected to be evaluated in the report. Marketing Technology News: Mediavine Expands Access to Contextual Ad Targeting Using GumGum’s Verity Artificial Intelligence…

Dynamic Yield, the Experience Optimization platform, announced the release of eCommerce Benchmarks – a new free tool enabling marketers to compare their conversion KPIs with aggregated anonymized industry data from other companies. This tool provides brands with valuable context, helping them set meaningful targets, gain insights into trends occurring across their industry, and find out how their metrics outperform or underperform in comparison. The benchmarking data, which is based on more than 200M monthly unique users…

Dynamic Yield, the Experience Optimization platform, announced the release of “No Consent, No Cookies” – a new out-of-the-box solution that enables brands to guarantee no data is collected on a user by Dynamic Yield unless they’ve actively opted-in. This comes as an alternative to implementing Dynamic Yield’s set of eXPerience APIs. Today, most consent mechanisms in the market depend on the use of cookies to process opt-out requests. This approach is directly in breach of GDPR guidelines as it allows technology providers to…

Dynamic Yield, the Experience Optimization Platform, and e-Spirit, maker of the industry-leading FirstSpirit DXP (digital experience platform) and hybrid headless CMS, announced an expansion of their strategic partnership that will allow brands greater access to the creation of personalized digital experiences at scale. In 2017 e-Spirit integrated Dynamic Yield’s personalization technology into the FirstSpirit DXP architecture, white labeling the solution as the Intelligence Content Engine. This deep integration has enabled…

Industry leader offers free educational resources for digital community in response to COVID-19 Dynamic Yield, the Experience Optimization platform, announced the release of XP Squared – an online public learning center designed to help digital marketers gain access to the vital experience optimization resources necessary to boost their knowledge. XP Squared will allow Dynamic Yield to freely share its expertise to create new opportunities and elevate experience optimization know-how for conversion optimization and…

Provides teams with greater flexibility and control over the omnichannel customer journey through server-side capabilities Dynamic Yield, the Personalization Anywhere platform, announced the expansion of its eXPerience APIs, providing brands with a greater level of flexibility and control when implementing relevant and consistent digital customer interactions on the server-side. This new set of eXPerience APIs, which previously included testing and recommendations, now allows brands to implement Dynamic Yield's entire…

Capability unlocks the personalization company’s robust engagement data, making it available for use in any enterprise system Dynamic Yield, the AI-Powered Personalization Anywhere platform, announced the release of its Audience Export Manager – a new feature allowing companies to utilize the rich customer data captured by Dynamic Yield across enterprise systems like email service providers (ESPs), ad networks, call center solutions, and more. Marketing Technology News: RPA Leaders Kryon and Everest Group Meet Online to…

Recognized for transforming the way individuals and businesses perform their daily activities Dynamic Yield, the AI-powered Personalization Anywhere platform, announced it has received the Global Visionary Innovation Leadership Award for Personalization Engines from Frost & Sullivan. As part of the consulting firm’s Best Practices research on the market, Dynamic Yield was positioned highest for its Focus on the Future and shared highest for Best Practices Implementation. A complimentary copy of the report is…

This new capability automatically scores important interactions, profiling individual preference for use in targeting and experience delivery Dynamic Yield, the AI-Powered Personalization Anywhere platform, today announced the release of Affinity-Based Personalization – a new capability allowing brands to leverage automatically generated user affinity profiles to easily build a new class of user segments and deliver highly-targeted experiences across channels. While retailers track purchases, they’ve missed out on a…

McDonald’s Corporation (MCD) and Dynamic Yield Ltd. announced an agreement by which McDonald’s will acquire Dynamic Yield, a leader in personalization and decision logic technology. With this acquisition of Dynamic Yield, based in New York and Tel Aviv, McDonald’s builds on its significant technology investments for growth. McDonald’s will utilize this decision technology to provide an even more personalized customer experience by varying outdoor digital Drive Thru menu displays to show food based on time of day, weather,…

ContentSquare, an AI-powered digital experience insights platform, and Dynamic Yield, the AI-powered omnichannel personalization engine, announced a strategic partnership that will allow brands to better illuminate customer intent for more informed personalization decisions. ContentSquare is a user experience (UX) analytics and optimization platform that helps businesses understand how and why users are interacting with their app, mobile, and websites. With this partnership, marketers can leverage ContentSquare’s visual…

European Electronics Retailer Chal-Tec Cites New Feature as Vital to Experimentation Dynamic Yield, the AI-powered omnichannel personalization engine, announced the launch of Multi-Touch Campaigns – a new capability empowering businesses to build personalization campaigns that cut across multiple pages and touchpoints to deliver a seamless customer experience to each and every visitor. With Multi-Touch Campaigns, instead of building individual campaigns to test specific interactions, pages or offers, customers can…

Dynamic Yield Recently Named Leader by Gartner 2018 Magic Quadrant for Personalization Engines Dynamic Yield, the AI-powered omnichannel personalization engine, today announced it raised $32 Million in Series D funding led by Viola Growth, with participation from Union Tech Ventures. The funding will enable Dynamic Yield to power individualized experiences beyond web -- across kiosks, call centers, POS systems, IoT devices and more as the company sets its sight on becoming the industry’s first personalization anywhere…

Positions Dynamic Yield as Highest in Ability to Execute & Furthest in its Completeness of Vision within Leaders Quadrant Dynamic Yield, the AI-powered omnichannel personalization engine, announced that it has been named a Leader in Gartner's 2018 Magic Quadrant for Personalization Engines. Dynamic Yield is positioned highest and furthest in the Leaders quadrant for its ability to execute as well as its completeness of vision. A complimentary copy of the report is available from Dynamic Yield. "We are thrilled to…

Omri Mendellevich CTO and Co-Founder, Dynamic Yield While marketers are working harder to improve audience engagement across channels, CX continues to be a big challenge. To better understand the true 'State of Customer Experience’ in 2018 and how marketers can leverage technology for a 360-degree view of the customer, we spoke to Dynamic Yield's CTO, Omri Mendellevich. Tell us about your role at Dynamic Yield and the team/technology you handle. Being the world’s first personalization technology stack comes hand…

Continuously Self-Learning Algorithm Uncovers High-Value Personalization Opportunities Dynamic Yield, the first personalization technology stack, announced the launch of its AI-driven solution for automated personalization: Predictive Targeting. Dynamic Yield’s Predictive Targeting runs in the background of every experience created with Dynamic Yield, analyzing the performance of each campaign in real time and identifying opportunities to serve more relevant content to select audience segments. Once Predictive…

Partnership Combines Dynamic Yield's World-Class Personalization Technology with the Analytics and Digital Marketing Expertise of Adbirds Dynamic Yield, the world's first personalization technology stack and AdBirds, a global team of former Google employees who specialize in digital marketing and eCommerce, today announced a global partnership to help clients deploy world-class personalization and optimization programs. According to McKinsey, personalization done right can drive a 10-30% increase in revenue and…

MPP Global, the world’s smartest subscription platform, and Dynamic Yield, the world’s first personalization technology stack, announced a partnership to help clients automate individualized experiences that maximize customer lifetime value. The marriage of MPP Global’s eSuite platform and Dynamic Yield’s machine learning powered personalization engine will provide media and retail companies with a personalized and tailored subscription marketing and management solution that integrates seamlessly. Also Read: Eight Ways…