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E-Commerce Trends

5 Tips for Building a Marketing Strategy that Works in 2021

If you can name a cornerstone principle of marketing strategy– odds are COVID-19 has up-ended its conventional wisdom. Buying habits have changed, strategies have changed, and – most importantly – the ways brands build relationships with customers has changed this year. With many marketers being forced to throw out the playbook in 2020, many are scrambling to understand what’s next for 2021. Taking a look at consumer behavior this holiday season we see less visits to physical store locations, but growing basket sizes and…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

What Will Happen to E-commerce After the Pandemic Is Over?

By now, the market trends are clear — industries that are conducive to social distancing are thriving, and others aren’t. E-commerce is a major beneficiary of the pandemic, with e-commerce growth said to have accelerated the equivalent of 4 to 6 years under non-pandemic projections. However, now that a coronavirus vaccine emerges, there’s an end in sight to the pandemic — and to “the new normal.” So, what’s going to happen to the e-commerce industry after the pandemic is over? Will consumers go back to their old ways, or…

Web Localization for Marketers: Automatic vs Machine vs People

Cross border e-commerce is booming. Even back in 2016 a global Nielsen report suggested that 57% of shoppers had purchased from an overseas retailer in the previous 6 months. In recent months the global COVID-19 has had a huge impact on retail across the globe. Bricks and mortar shopping has dropped significantly in the US and UK, with the decline of the total retail market in the US this year is expected to be double that experienced in the 2009 financial crisis. At the same time, we have seen a huge surge in cross-border…

Is COVID-19 Crisis Set To Drive E-Commerce Data Revolution?

One of the biggest outcomes of the COVID-19 crisis is the demand for an e-commerce data revolution that is pushing Ethical web scraping needs among the C-suite decision-makers. For all businesses, one consequence of the COVID-19 pandemic has been the dramatic increase in the use of digital technologies driven mostly by a need to reduce human interaction and safeguard public health. These include consumer-facing applications such as grocery and food delivery services, business-to-business eCommerce innovations, and…

E-Commerce Trends: Playing the Amazon Prime Day Long-Game

Having an undeniable impact on e-commerce over the last decade, Amazon has not only changed how people shop but when they shop, shaking up Americans' holiday-shopping calendar with Black Friday-style sales in July known as Amazon Prime Day. With over $4 billion spent and 100 million purchases (CNBC) made during last year's 36-hour event, Prime Day is slowly closing in on Black Friday (with $6.2 billion in sales) as the apex of the US shopping calendar. Furthermore, many other major retailers are taking part by offering…