5 Tips for Building a Marketing Strategy that Works in 2021
If you can name a cornerstone principle of marketing strategy– odds are COVID-19 has up-ended its conventional wisdom. Buying habits have changed, strategies have changed, and – most importantly – the ways brands build relationships with customers has changed this year. With many marketers being forced to throw out the playbook in 2020, many are scrambling to understand what’s next for 2021.
Taking a look at consumer behavior this holiday season we see less visits to physical store locations, but growing basket sizes and…