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Harmonic Drives Connected Shopping Experience to Shop LC and The Jewelry Channel

Retail Giants to Deliver High-Quality, Low-Latency Video Streaming with Harmonic's VOS360 SaaS Today, video CX provider, Harmonic announced that Shop LC and The Jwelery Channel will use Harmonic solutions to power their OTT services for Shopping Experience. Shop LC  is an Austin, Texas-based online auction shopping network while The Jewelry Channel (TJC), U.K.-based sister company, leads in internet retailing of jewelry and lifestyle product. Using Harmonic's VOS®360 SaaS, Shop LC and TJC will be able to distribute live…

PreciseTarget Announces Expanded Strategic Retail Data Partnership with Equifax

New Solutions Combine PreciseTarget’s Product Taste Audiences with Equifax Economic and Spending Capacity Data PreciseTarget announced the expansion of a strategic data relationship with Equifax to help retailers more efficiently target and convert customers based on personal shopping taste.  Beginning in early November, the partnership will offer new products that combine PreciseTarget’s Product Taste Audiences with Equifax economic and spending capacity data, enabling retailers to more effectively identify and market to…

MarTech Interview with Benoit Grouchko, CEO and Founder at Teemo

"Location data lets marketers measure in-store performance with similar accuracy as they would measure eCommerce performance." Tell us a bit about Teemo? How and why did you found the company? Teemo is a Performance Marketing company built for brands with a significant physical footprint. We deliver digital ads and measure real-world visits. My Co-Founders and I Founded the company in 2014. We realized there was a big need in the brick-and-mortar ecosystem to better leverage Digital Marketing. We wanted to build a bridge…

Yottaa Publishes 2019 eCommerce 3rd Party Technology Performance Index

2ND Annual Index Rates The Best And Worst Performing eCommerce 3rd Parties Yottaa, Inc., the leading cloud platform for accelerating eCommerce, announced the publication of the latest version of the company’s index on the performance of 3rd party technologies used on online retail and brand websites. The “2019 eCommerce 3rd Party Technology Index” is designed to help retailers research new technologies for their sites and understand the impact 3rd parties can have on overall site performance. “Trustpilot's mission is to…

TechBytes with John Bruno, VP of Product Management at Elastic Path

Tell us how eCommerce technologies have changed in the last 12-18 months. We’ve steadily seen the decline of full-stack commerce applications and the rise of commerce APIs. Full-stack commerce applications were designed for a world where eCommerce meant a webstore. Increasingly, buyers of all demographics are interacting with brands in all-new ways like mobile devices, voice assistants, social media platforms and more. Consumer demands are forcing businesses to change their technology strategies and APIs are allowing…

Gradient.io Launches First Tool to Measure Brand Health on Amazon

Gradient Score Delivers Competitive Insights to Enable Intelligent, Real-Time Action Gradient.io, an intelligent insights platform for Amazon, announced Gradient Score, the first tool to measure performance on the "Amazon Digital Shelf," allowing brands to see how they compare to their competitors. "For many brands, Amazon feels like a black box full of algorithms. They need to measure their performance, but they don't know exactly how or what to optimize for," said Founder & CEO Bobby Figueroa. "With Gradient…

Mixpanel Announces €100M Ambitious, 10-Year European Expansion Plan Including a Data Residency Program

Mixpanel Is Doubling down on Its European Expansion Commitment with a €100M Plan Including Three New European Offices and a Data Residency Program Mixpanel, the world's leading user behavior analytics platform, announces its continued European expansion, following a strong year of growth in Europe. The keystone of this strategic plan will include a new European headquarters office in Barcelona, Spain, that will house 60-70 new employees focused on localized sales, support, marketing, partnerships, accounting, and…

Navigating New Trends in Back-To-School Spending With Agile Consumer Insights

Understanding how consumers shop differently during this specialty season could lead to a multi-million-dollar shift in Sales The back-to-school shopping season is in full swing. In fact, in some parts of the country, particularly down South, children have already started classes. What we are learning as students of real-time consumer insights and Marketing trends is that seasonal shopping habits, for back-to-school, in particular, are shifting. No two categories are alike when it comes to buying preferences, and the…

Unbxd Launches $10 Million Partner Fund to Accelerate AI Adoption in E-Commerce

In a bid to arm Small and Medium ecommerce companies to stay competitive with Amazon, Online Product Discovery Innovator is incentivizing SIs, Partners, and Agencies to drive quicker adoption of its Search, Browse, Recommendations and PIM products Unbxd, the online search platform of choice for leading ecommerce businesses, announced the launch of its $10 Million Partner fund to accelerate the adoption of its AI-powered ecommerce search and Product Information Management (PIM) solutions. The initiative is aimed at…

Bold Retail Offers A “Marketplace Makeover” To Amazon Vendors

Bold Retail, Inc. launched Marketplace Makeover, a new service built to help Amazon 1st party sellers effectively harness the power of Amazon's rapidly growing 3rd party eCommerce marketplace. "Today's fastest growing brands use Marketplace selling to win and, as a result, the Marketplace now represents the majority of Amazon's sales," according to Bold Retail CEO Allan Peretz. "We've helped companies of all sizes navigate how to win in this space – our new service combines everything we've learned into a streamlined,…

Matcha Releases Low-Cost Software to Power E-Commerce Marketing with Content

eCommerce Merchants Can Publish Blog Articles Instantly, Attract New Site Visitors, and Grow Their Email Lists Faster with Matcha’s Easy-To-Use Solution. Matcha, the only comprehensive blog solution built for eCommerce businesses, introduced a low-cost version of its software with a 14-day free trial. This new offering, priced at $99 a month, makes the benefits of a blog affordable and accessible for even the smallest ecommerce stores. One such benefit is the ability to publish high-quality blog articles in just minutes.…

Constant Contact Expands Marketing Suite With Websites, Logos, Domains and Stores

Leader in email marketing expands platform, going beyond email, to simplify the small business journey Constant Contact, an Endurance International Group company announced that it is expanding its email marketing platform to include a powerful suite of branding, ecommerce and productivity tools. At the center of the offering is a new AI-powered website builder that includes LogoMaker, ecommerce stores, custom domain options and G Suite productivity tools. Marketing Technology News: Velocix Taps Telecoms Veteran David…

A Nation of Sustainable Fashion Followers; 9 in 10 Brits Seek Upcycled Garments

With Fashion Week looming this Friday, Oxfam is encouraging fans of fast fashion to forgo their frivolous shopping sprees and instead get their fix by buying second hand this September.  Research from product information management company inRiver reveals consumer attitudes to sustainable fashion lie around cost and quality – proving that brands and retailers must make it a priority to effectively communicate eco-values and appeal to what is important to their eco-conscious consumers. Marketing Technology News: NetWise…

mCommerce Trends in 2019: Ways to Build a Competitive and Robust App

The eCommerce sector is existing for about 14-15 years, no more. And owners had to decide whether they needed to create a website or not. Today if you don’t have a website, your business doesn’t have a future. That is why all large shops create an eCommerce website today. Moreover, apart from the website, today you need to have a mobile app as well. Why so? Because in the modern world, users prefer using mobile devices rather than desktop ones. What’s more, people like to use the mCommerce app that offers them such…

PerimeterX Expands Offerings for eCommerce with Acquisition of PageSeal

New Product, PerimeterX Page Defender, Now Available At the eTail East conference, PerimeterX, the company that protects the world’s largest and most reputable websites and mobile applications from malicious activities, announced the acquisition of PageSeal, an early pioneer in client-side protection. PerimeterX also announced the expansion of its portfolio with the general availability of PerimeterX Page Defender. Based on PageSeal technology, Page Defender is a client-side malware protection solution that blocks unwanted…

PerimeterX Expands Offerings for eCommerce with Acquisition of PageSeal

New Product, PerimeterX Page Defender, Now Available PerimeterX, the company that protects the world’s largest and most reputable websites and mobile applications from malicious activities, announced the acquisition of PageSeal, an early pioneer in client-side protection. PerimeterX also announced the expansion of its portfolio with the general availability of PerimeterX Page Defender. Based on PageSeal technology, Page Defender is a client-side malware protection solution that blocks unwanted ads and browser extensions…

Syndigo Acquires eCommerce Optimization Provider SellPoints

Extends Syndigo's Enhanced Content Analytics Capabilities and Retail Network for eCommerce Syndigo, a leading technology-driven product information and syndication company, and a portfolio company of The Jordan Company ("TJC"), today announced the acquisition of SellPoints, an eCommerce optimization platform and a subsidiary of ConversionPoint Technologies. Based in Emeryville, California, SellPoints delivers engaging Enhanced Content capabilities and powerful conversion analytics that help drive online sales for their…

Clinique and Qubit Awarded Win for Best Ecommerce Experience in Beauty at Glossy Awards Europe

The Glossy Awards Europe recognize the companies transforming the European fashion and beauty industries Qubit, the leading marketing personalization technology provider, and Clinique, the global beauty brand, were awarded Best Ecommerce Experience at the inaugural Glossy Awards Europe. Founded in New York in 1968, Clinique has been providing its customers with the safest, highest-quality beauty and skincare products for more than 50 years. Clinique, an Estee Lauder Companies' brand, has over 22,000 customer consultants…

Emailage and Featurespace Partner to Tackle Application Fraud

World leaders in fraud prevention strengthen authentication and improve compliance at account opening Emailage, global leader in online fraud prevention and email risk assessment, has teamed up with Featurespace, the world leader in risk detection and fraud prevention, to protect global eCommerce and financial services organizations from the growing threat of online application fraud. Application fraud grew by £29.4m (or 159 per cent) last year, according to UK Finance. Application fraud occurs when criminals use stolen…

Zylotech Cited in the Gartner Hype Cycle for Digital Marketing and Advertising, 2019 and the Gartner Hype Cycle for IT in GCC, 2019

Zylotech, the self-learning customer data (CDP) platform company, announced it has been cited as a Sample Vendor in both the Gartner Hype Cycle for Digital Marketing and Advertising, 2019 and the Gartner Hype Cycle for IT in GCC, 2019, in the category of Customer Data Platforms. According to the Gartner Hype Cycle for Digital Marketing and Advertising, 2019, Gartner defines the CDP as, “A customer data platform (CDP) is a marketing system that unifies a company’s customer data from marketing and other channels to enable…