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The Future Is Here: When Online Shopping Becomes the Only Channel

The COVID-19 global pandemic brings with it a new reality—a “new normal.” As more people around the world are confined to the walls of their homes due to government restrictions and distancing rules, several retailers have begun closing their doors in response. This presents an opportunity for eCommerce businesses as the global crisis has driven shoppers to shift their shopping habits online. Compared to the previous year, there have been rising transaction volumes online, especially in the home products, DIY products,…

Instagram Checkout To Disrupt How Brands Sell Online, Digital Silk Reports

Instagram Checkout has the capacity to generate $10 Billion in revenue by 2021. Digital Silk broke down why the new tool will spur a significant change and opportunity for eBusinesses in eCommerce, advertising, payable services and social media Over 200 million Instagram users visit at least one business profile per day, 130 million use the Shoppable tag and 80% of users have bought something off the platform. The platform has become an important marketing and sales tool for brands worldwide. Instagram Checkout tool is…

OneSignal Launches Free Shopify App To Bring Powerful Engagement To eCommerce

OneSignal, Inc., the leading provider of push notifications and in-app messaging solutions, has announced a Shopify App to give online stores a powerful engagement tool to help increase traffic, increase revenue, and improve customer satisfaction. OneSignal is already trusted by more than 600 Shopify merchants, with e-commerce companies seeing a 12%+ revenue lift by adding OneSignal to their online stores. "As the second largest ecommerce site in the world, Shopify has emerged as one of the best ways to sell online, and…

Yotpo Fast-Tracks Product Innovation for eCommerce, Showcasing SMS Marketing to Help Brands Drive Revenue and Success

Survey Reveals Nearly Half of Consumers Welcome Texts from Brands, a Significant Behavior Shift that Paves the Way for SMS Marketing to Become Top Revenue Channel for D2C Brands High-Growth Women's Healthcare Brand, Lauren Bosworth's Love Wellness, Sees Instant ROI with SMSBump by Yotpo Yotpo, the leading eCommerce marketing platform, has announced that, in light of a recent consumer survey conducted in April 2020, consumer use of mobile commerce has accelerated to position SMS as the best channel for brands to drive…

Winning the Battle for Consumer Packaged Goods Sales

Annual BCG/IRI Study Highlights Role of Acquisition, Innovation, Surgical Pricing, eCommerce, and Consumer-Trend Fulfillment in Fueling Short- to Mid-Term Growth The US consumer packaged goods industry increased by 2.2% in 2019, outpacing 2018 growth of 2.0%, according to the eighth annual Boston Consulting Group (BCG)/IRI CPG study released at the end of March. The growth was driven exclusively by pricing adjustments in the face of declining average volumes across measured channels. Despite the volume drop, top growth…

Springbot Helps Merchants Stay Connected with Loyal Customers through an Integration with Smile.io

Springbot, a data-driven marketing platform for eCommerce retailers, announced a new integration with Smile.io, the world's largest reward program provider, that gives Springbot merchants easy access to valuable customer loyalty data within their platform. Loyalty programs are a popular way to increase engagement with existing customers as well as attract new customers, particularly for small and mid-sized merchants. In an ongoing environment where digital commerce continues to accelerate, now more than ever brands are…

COVID-19 Increasing Consumers’ Focus on “Ethical Consumption”, Accenture Survey Finds

COVID-19 Pandemic Accelerating Digital Adoption and Likely to Cause Long-Term Changes in Consumer Behaviors The COVID-19 pandemic is likely to alter consumer behaviors permanently and cause lasting structural changes to the consumer goods and retail industries, according to findings of an Accenture survey of more than 3,000 consumers in 15 countries across five continents. The survey, which was conducted between April 2 and April 6, after many countries had implemented stay-at-home orders, found that consumers have…

The Integer Group Launches Adaptive Retail Division In Response To COVID-19 And Changing Shopping Behaviors

Rapid Response Division Transforms Physical Retail to Comply with WHO Guidelines and Contactless Shopping Initiatives, While Focusing eCommerce on Fast Strategy, Optimization and Performance Marketing Across DTC, Social Commerce and eRetail The Integer Group, the world's leading commerce agency and a key member of Omnicom Group Inc., launched its Adaptive Retail Division today, covering a spectrum of expertise across retail. The rapid response group serves as a consultancy and service offering for both physical retailers…

Social Distancing and Quarantine Orders are Pushing Up Digital Sales Volumes

PowerReviews analysis of consumer activity across 1.5MM product pages also reveals consumer engagement with reviews up 105% in same period PowerReviews reveals the staggering changes in consumer behavior and interaction with online ratings and reviews over the past two months in its research published. Marketing Technology News: Yottaa Publishes Addendum to the 2020 Ecommerce Leaders Survey Report to Include COVID-19 Data The May edition of the PowerReviews Market Trends Snapshot is based on analysis of consumer…

Specialty Graphics Hires 1DA for Their BigCommerce Migration Services

Ensuring Success by Working with a BigCommerce Elite Partner Specialty Graphics is a signage and graphic business that has been working in the industry for over two decades. As the eCommerce side of their business has continued to grow, they needed an eCommerce platform that could handle a more robust suite of features. They have chosen to move from their custom-built site to a site hosted on the BigCommerce platform. To make sure the change goes smoothly, they've hired 1DigitalⓇ Agency for their industry-leading …

Sketchfab Launches App-free Augmented Reality for Brands

AR is the newest addition to Sketchfab for Enterprise, a professional 3D visualization toolkit that allows brands to improve sales performance with 3D configurators, 3D for eCommerce and more Support for native augmented reality (AR) is now available for Sketchfab Enterprise customers, on both iOS and Android. This rounds out Sketchfab’s utility for eCommerce, marketing, education, entertainment, cultural heritage and other industries, delivering 3D online, in virtual reality and now AR. Sketchfab AR allows for a very…

PROS Holdings, Inc. Announces Appointment of Carlos Dominguez to Board of Directors

PROS Holdings, Inc., a provider of AI-powered solutions that optimize selling in the digital economy, announced the appointment of Carlos Dominguez to its board of directors effective April 29, 2020. Dominguez joins the board as an independent director. A seasoned technology veteran with over 30 years of industry experience, Dominguez is president of Sprinklr, a global, social-media-management company. Marketing Technology News: Xactly Announces New Salestech App on Slack to Track Sales Performance Prior to joining…

Yottaa Publishes Addendum to the 2020 Ecommerce Leaders Survey Report to Include COVID-19 Data

Findings Reveal That Brands Are Heavily Investing In Digital Channels Since Consumers Are Primarily Shopping Online During The Crisis Yottaa, Inc., the leading cloud platform for accelerating eCommerce, announced the publication of an addendum to its recently published research report titled, “2020 eCommerce Leaders Survey: Site Performance & Innovation Trends.” The addendum report includes responses from eCommerce leaders on how their brands and online strategies have been impacted by the coronavirus crisis.…

New Study Reveals Rising Demand for Digital Services Among Millennials

Wunderman Thompson Commerce research shows nearly half of millennial consumers now prefer their online purchases to be digital and instantly downloadable Research conducted by Wunderman Thompson Commerce has revealed that, in the rush to reach vulnerable consumers during lockdown, brands and retailers must not forego the near half (44%) of millennial consumers who now prefer their online purchases to be digital and instantly downloadable, rather than physical. The company’s latest Future Shopper report - which surveyed…

Nosto Recognized as 2020 Adobe Commercial Exchange Partner of the Year

AI-powered ecommerce experience platform recognized in annual Adobe Digital Experience partner awards Nosto, an Adobe Exchange Premier Partner and AI-powered commerce experience platform, has been honored as the Commercial Exchange Partner of the Year. The annual awards recognize those partners that have shown exceptional leadership and growth in the Adobe Digital Experience partner ecosystem. As a Premier Partner in the Adobe Exchange Partner Program, Nosto's Magento Commerce integration uses onsite behavioral data,…

Vision Critical Introduces Touchpoint App For Broad Engagement, Enhances Popular Sparq Platform

Vision Critical, a continuous customer insights solution provider, today introduced its latest innovations to improve customer experience. Touchpoint is a new cloud-based application that enables brands to create quick and engaging interactions with broader customer bases while also extending the already deep functionality within the Sparq communities platform to collect actionable customer insights. Additionally, the company’s customer-led Sparq Spring ‘20 release enhances member engagement and increases administrative…

Shopventory Integrates with BigCommerce to Enable eCommerce for Retailers

Shopventory Inventory & Sales Management Platform is Now Fully Integrated with BigCommerce Find Shopventory in BigCommerce’s Apps Marketplace Shopventory  announced a new integration with BigCommerce. This integration will allow Shopventory customers to sync their inventory with one of the leading eCommerce software platforms - BigCommerce. Shopventory's software makes it easy to integrate inventory and sales data between Square, Clover, PayPal Here and BigCommerce, using Shopventory’s interface. Shopventory’s customers…

2Checkout Reports: COVID-19 Impact on Global Online Sales

Significant Increase in Software and Digital Goods Orders, as Companies and Individuals Seek to Improve Productivity and Security While Working Remotely and Spending More Time at Home 2Checkout, the leading all-in-one monetization platform for global businesses, released findings of global online sales occurring in March. The results, derived from 2Checkout’s platform data, collected from more than 17,000 merchants selling both services and digital and physical goods, indicate a sharp spike in online commerce aligning…

Epicor Launches Epicor Commerce Connect Express

Epicor Software Corporation, a global provider of industry-specific enterprise software to promote business growth, today announced the launch of Epicor Commerce Connect Express (ECC Express), a new portal to its existing Epicor Commerce Connect solution. The e-commerce product is designed for businesses which need an immediate way to improve productivity, offer quality online experiences, and stay connected to their valued customers and suppliers. ECC Express is an e-commerce solution designed to be an affordable and…

CPG Firms Can Build Custom “eCommerce Dream Teams” with New Solutions from BOLD Strategies

New Model Offers End-to-End Services to Companies Seeking to Accelerate Growth BOLD Strategies, Inc. ("BOLD"), formerly known as BOLD Retail, has relaunched and expanded their portfolio of services. The company will be the first to offer small to mid-sized consumer packaged goods (CPG) companies the unique opportunity to customize and rent a complete eCommerce department that can support DTC, marketplace selling, eCommerce acquisition, and fulfillment. A complete eCommerce department for your growing brand…