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ADYOULIKE Advertising Barometer Reveals UK Ad Spend Trends during COVID-19 Crisis

Analysis from the UK's largest native advertising platform ADYOULIKE for the period March to mid-April reveals key ad spend trends during the COVID-19 crisis. The first in a regular series of COVID-19 Advertising Barometer data reports to be published by ADYOULIKE looking at the state of the UK ad market during the crisis. ADYOULIKE, which integrates directly with the UK's leading news publishers, including titles such as The Guardian, The Independent, The Mirror, The Sun, Daily Mail, The Telegraph & more – and has…

BridTV Announces ‘Ads Marketplace’ Powered by Top-Tier Ad Demand

Bringing video technology to new heights with a powerful video ad system called, Ads Marketplace. Publishers and advertisers combine their efforts to deliver top-quality services for their respective partners. BridTV video platform is the bridge that brings them together. The new tech earned the support and expertise from top-tier ad providers, including Google AdX, SpringServe and Verizon Media Group. Thanks to these new-found partnerships, our service now enables high-tech features like Dynamic Allocation. Each…

Banner Ads: Alive and Thriving in Casual Mobile Games

Don’t believe the hype about the death of mobile banners. Banners ads are alive and well — and they are here to stay. Lately, it seems like the only mobile ad format that the industry is interested in talking about is mobile video. While mobile video certainly is the ad format with the fastest growth and development over the past year, it does not mean that standard display formats are becoming obsolete. The banner is the original mobile ad format, inherited directly from the world of desktop. Today, banners remain one…