Effectv

Effectv’s analysis of viewership trends from Thanksgiving to Christmas shows that nearly all households get into the holiday spirit, with 92% tuning into holiday programming.   Findings also reveal a 46% increase in streaming…
Read More...

Analysis across 165K campaigns found a 6% increase in campaign reach for every five networks added until this sweet spot is reached. Study quantifiably highlights the importance of a broader network buying approach in today’s…
Read More...

-Effectv’s analysis of nearly 20 million impressions shows that over half of “frequent voter” households reached with streaming were incremental to traditional TV -Study suggests that political advertisers allocate 10-20% of their…
Read More...

Midha, who currently serves as Comcast Advertising’s Chief Growth Officer, will lead Effectv in its transformation to a multi-screen, data-driven audience delivery company. Comcast Advertising announced that it has appointed Pooja…
Read More...

The agreement offers Effectv’s advertiser clients choice in their selection of a measurement currency platform. Comscore, Inc., a partner for planning, transacting and evaluating media across platforms, and Effectv, the…
Read More...

From a virtual Auto Showroom to a Career Center, Effectv offers clients new avenues to engage with consumers on the biggest screen in the home via the "Award-Winning Xfinity Voice Remote.” Effectv, the advertising sales division of Comcast…
Read More...

Effectv’s New TV Viewership Report analyzes 20,000 cross-platform advertising campaigns to reveal that 57% of streaming reach is incremental to linear TV reach. Report also finds that consumers spent an average of 6+ hours per day watching…
Read More...

Today, Effectv, the advertising sales division of Comcast Cable, announced the creation of a new Sales Development function, led by former Regional Vice President at Effectv, Dawn Lee Williamson. She will report into Pooja Midha, Chief…
Read More...

Brauer will spearhead the company’s efforts in data science, analytics, measurement, marketer insights and ad effectiveness research. Effectv, the advertising sales division of Comcast Cable, today announced the appointment…
Read More...

Rooke Joins from Comcast Advertising’s Freewheel, Where He Most Recently Spearheaded the Company’s Publisher-Focused Technology Business Effectv, the advertising sales division of Comcast Cable, announced that it has appointed James…
Read More...

Reisbeck most recently led HR for Comcast Spotlight’s (now Effectv’s) Sales Markets Division Effectv, the advertising sales division of Comcast Cable, announced that it has tapped Keri Reisbeck to lead Human Resources for the newly…
Read More...

Launch of Mnemonic, a Full-Service Creative Agency, Extends Effectv’s Ability to Offer One-Stop Services for the Buying, Planning and Execution of Media Campaigns Self-Service Creative Through Effectv Ad Planner Opens TV to a New Segment…
Read More...

Announces Two New Products to Bring Greater Addressability to TV Advertising Comcast Spotlight, the advertising sales division of Comcast Cable, announced that it has rebranded as Effectv (e-FEC-tiv), emphasizing its commitment to…
Read More...