Effectv

From a virtual Auto Showroom to a Career Center, Effectv offers clients new avenues to engage with consumers on the biggest screen in the home via the "Award-Winning Xfinity Voice Remote.” Effectv, the advertising sales division of Comcast…
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Effectv’s New TV Viewership Report analyzes 20,000 cross-platform advertising campaigns to reveal that 57% of streaming reach is incremental to linear TV reach. Report also finds that consumers spent an average of 6+ hours per day watching…
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Today, Effectv, the advertising sales division of Comcast Cable, announced the creation of a new Sales Development function, led by former Regional Vice President at Effectv, Dawn Lee Williamson. She will report into Pooja Midha, Chief…
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Brauer will spearhead the company’s efforts in data science, analytics, measurement, marketer insights and ad effectiveness research. Effectv, the advertising sales division of Comcast Cable, today announced the appointment…
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Rooke Joins from Comcast Advertising’s Freewheel, Where He Most Recently Spearheaded the Company’s Publisher-Focused Technology Business Effectv, the advertising sales division of Comcast Cable, announced that it has appointed James…
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Reisbeck most recently led HR for Comcast Spotlight’s (now Effectv’s) Sales Markets Division Effectv, the advertising sales division of Comcast Cable, announced that it has tapped Keri Reisbeck to lead Human Resources for the newly…
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Launch of Mnemonic, a Full-Service Creative Agency, Extends Effectv’s Ability to Offer One-Stop Services for the Buying, Planning and Execution of Media Campaigns Self-Service Creative Through Effectv Ad Planner Opens TV to a New Segment…
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Announces Two New Products to Bring Greater Addressability to TV Advertising Comcast Spotlight, the advertising sales division of Comcast Cable, announced that it has rebranded as Effectv (e-FEC-tiv), emphasizing its commitment to…
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