efficiency

Martech was introduced as a game-changer, offering businesses the tools to drive efficiency, enhance customer engagement and scale their operations. But the reality has often fallen short of expectations. What was meant to streamline…
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There were over 150 marketing technology (Martech) options at marketers' disposal in 2011. That number has skyrocketed to over 11,000 tools in just over a decade, and the Martech scene is showing no signs of slowing down. A deluge of new…
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In the era of digital transformation, the connection between data architecture and modern marketing has become increasingly significant. Data architecture, the backbone of digital infrastructure, plays a crucial role in shaping marketing…
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What should modern advertisers keep in mind when implementing AI powered header bidding solutions to drive their brand's ad experience? Gulab Patil, Founder & CEO at Lemma shares more: _________ Hi Gulab - tell us about Lemma and…
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Great digital experiences demand quality content. However, creating compelling messaging competes with countless other job responsibilities. In this climate, inefficient content management can become a significant pain point for marketers…
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Businesses using campaign management software have seen a 15% increase in their conversion rates. Imagine harnessing that power for your own marketing efforts. Campaign management software is not just a tool, it is a game-changer. It…
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Pega’s Frank Guerrera will assume new role of chief cloud officer Pegasystems Inc., the leading enterprise AI decisioning and workflow automation platform provider, announced the creation of a new executive position dedicated to…
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Common Pitfalls In Interpreting Intent Data, Best Practices And Balancing Intent Data With Other Metrics, Case Studies On Misguided Campaigns,  Tools, And Methodologies For Enhancing Data Accuracy And Reducing Noise: Intent signals are a…
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In the dynamic world of content creation and content marketing, Artificial Intelligence (AI) is emerging as a transformative force. By leveraging AI, businesses can enhance creativity, efficiency, and personalization in their content…
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In a tech landscape inundated with endless new solutions, marketers must ask themselves: am I equipped with the right tools to stay ahead? Indeed, the incoming wave of generative AI technologies is redefining marketing in the digital…
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New platform helps brands to manage visual merchandising and in-store marketing at scale. Imagine, a leading provider of visual communications, introduced the next evolution of Dotti, its intelligent in-store marketing platform. Dotti…
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The advent of AI has ushered in a new era for the innovation lifecycle, with significant implications at every turn. From ideation to execution, AI technologies offer unprecedented opportunities to enhance efficiency, creativity, and…
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Did you know that businesses that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost? This interesting statistic underscores the growing importance of lead generation and marketing automation. As the digital…
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Gen AI has certainly captured the public imagination, but beyond the hype lies an incredible productivity, efficiency and revenue boon for organizations using it strategically. In fact, McKinsey estimates that Gen AI could add up to $4.4…
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Fragment, a calendar platform, aims to bridge the gap between creators and users, offering seamless scheduling solutions for all. Since its launch in March 2024, Fragment has been redefining the way everyday and recurring schedules…
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New sustainability capabilities in Oracle Cloud EPM help business leaders efficiently plan, track, and report on initiatives and comply with new reporting standards Oracle announced Oracle Cloud EPM for Sustainability, a new solution in…
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CacheFly and StreamGuys Unveil Groundbreaking Ultra-Low Latency Video Delivery Technology Advancement CacheFly, a global leader in content delivery network (CDN) services, in strategic partnership with StreamGuys, a trailblazer in media…
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Leading enterprise saves $1.4 million in productivity, realizes 1,994% ROI, and up-levels its brand and customer experience with Grammarly’s comprehensive AI writing assistance Grammarly, the company helping over 30 million…
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Customizable solutions increase process effectiveness, reduce risk, and boost employee productivity by eliminating friction in mission-critical workflows for HR, Sales, IT, and Finance WalkMe Ltd., a leading provider of digital adoption…
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The AI-powered tool generates optimized title tags and meta descriptions for SEO within seconds Wix.com Ltd., a leading global SaaS platform to create, manage and grow an online presence, announced a groundbreaking addition to its built-in…
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