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5 AI Sessions at Dreamforce that Will Change How You Use Salesforce

Keelin McDonell, SVP at Narrative Science Blogs about the Best 5 AI Sessions at Dreamforce that Will Change How You Use Salesforce So you’re building your Dreamforce Agenda. That’s no small undertaking, with four days of programming and hundreds of useful events to choose from each day. This year, I’ll be on a panel about how AI can help companies accelerate their growth, so I’ve been paying attention to the AI-focused events on offer. Recommended: Dreamforce Interview with Keelin McDonell, SVP at Narrative Science…

Forging MarTech with Big Data: Salesforce Eyes Tableau’s Big Data Expertise with $15.7 Billion Deal

Last month, we saw MarTech leader, Salesforce announce some key product developments in Pardot and Salesforce Einstein. Then, it followed it up with a Blockchain initiative. We had predicted that Salesforce is not far from making a dash into Big Data marketplace, cracking a whip on the clutter caused in an over-crowded CRM and Cloud market already. Today, our MarTech Big Data drill predictions came true as Salesforce announced a definitive agreement to acquire Big Data and Customer Intelligence software provider, Tableau for…

Apple and Salesforce Further Bolster Collaboration with a Fresh SDK for iOS

After the Initial Partnership Announcement in September, Both the Companies Are Fiercely Working Towards Robust Enterprise Application Development Last September, we covered the initial announcement of Software Technology magnates, Apple and Salesforce working together. The announcement came a week after iOS 12 was released on 17 September 2018. This announcement, speaks about a major upgrade in Salesforce’s Software Development Kit (SDK) to build better native Salesforce Applications for iOS. Salesforce’s concept of this…

How Does Your Company Foster Innovation?

Innovation Isn’t Restricted To Techies. Using Existing Tools To Best Suit Your Business Is The Real Challenge Innovation may be a buzzword that lots of people like to throw around. But what does it really mean, and how does it apply to you as a marketer? We searched through tomes of knowledge shared by CEOs and CMOs to bring you the final word on what innovation is, and where it can take you. ‘Chaos Is One of Several Key Ingredients To Foster Innovation’ Michael Driscoll - CEO, Metamarkets: I believe chaos is one of…