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email campaigns

Deploy Wisely and Automation Is Your Friend in Sales, Not Your Foe

Those that know me, know that I am long robots. I’m of the opinion that eventually, robots will take many of our jobs and that we will live, not in a dystopian future, but in a future that is significantly altered by their proliferation. And perhaps it’s a future where many of us can pursue our own interests. We can be artists or makers or semi-professional golfers or simply do whatever we want to do with what was once just an “8-10 hour” workday. Recently, I had a conversation with a friend about whether robots will take…

Reimagining the MarTech Stack

Marketing, by nature, is a media-rich effort. Across websites, social media channels, advertisements, and email campaigns, companies must create, manage and distribute a wealth of media content, including original and sourced photography, video, logos, graphics and more. To organize and store these media assets, marketers often rely on Digital Asset Management solutions (DAMs). But to handle the full lifecycle of these assets, they also need to leverage a number of additional tools that exist alongside the DAM. This broad…

Every Marketer Should Think Like a D2C Marketer

It’s no revelation that technology has changed how we interact with brands: I can get prescriptions immediately delivered to my office, custom-built furniture sent to my home, and order-in dinner from my daughters’ favorite restaurant — all with a few taps on my phone. Technology has given us personalized experiences, curated to our liking in an always-on, on-demand world. As a result, our expectations as customers have undergone tremendous change. With seemingly hundreds of new brands entering the market each week,…

Engaging Consumers Through E-commerce Apps Requires Design Thinking

Branded Mobile Apps are Becoming Essential for Merchants. Here’s How to Optimize the Lifecycle Experience Using a Holistic, Data-Driven Approach  As it turns out, customers are even more fickle on their smartphones than they are in your store. According to a recent e-commerce app benchmark study by CleverTap, only 14.65% of users stay with a downloaded e-commerce app after thirty days. One-fourth of all apps are used only once before being discarded; furthermore, Gartner predicted in its study that less than 0.01% of all…

Why GDPR Changes Everything…for the Better

More than 18 months ago, GDPR was released into the EU statute books as a set of enforceable laws. Do you remember the ridiculous frenzy at the time?  It was as if the world was going to come to an end if we hadn’t emailed all of our customers to get them to re-opt in again! The level of panic has been compared to that of the 1999 fear-based epidemic Y2K where the world was going to end because computer systems could not handle the date change to 2000. While GDPR and Y2K evoke high anxiety, there is a major distinction:…

A Look Back: Timing Is Everything for Memorial Day Emails

Mornings - you either love them or hate them. But regardless of personal preference, when it comes to Memorial Day email marketing, mornings are a crucial time. As one of the biggest shopping and promotional weekends of the year, email marketers had to embrace mornings to capitalize on the holiday’s potential ROI. And make no mistake, that potential was massive. Email marketing represents the most used medium for businesses to engage with current and potential customers, with a proven ROI of $36 for every $1 spent. That’s…

Phrasee Launches Dashboard to Give Marketers Real-Time Revenue Review of Global Email Campaigns

Phrasee, the global leader in marketing language optimization, has launched a new dashboard to give marketers real-time insights into how global email campaigns are performing. Phrasee, which provides AI technology to supercharge marketing campaigns for leading global brands including Domino’s, Groupon, Gumtree and Virgin Atlantic, has developed the new dashboard to give users a real-time view of marketing campaign performance. The dashboard displays key insights including real-time uplift and revenue forecasting, as well…

PushSend Launches All-in-One Marketing Platform That Brings Enterprise Capabilities to SMBs

Platform Helps SMBs Market Through Email Marketing, Landing Pages, Event Marketing and List Management PushSend announces the launch of its all-in-one SaaS solution that helps marketers create, market and manage email campaigns, landing pages and events. This easy-to-use marketing platform is far beyond traditional SMB email and landing page builders. This powerful tool allows businesses of any size the opportunity to maximize their marketing efforts through a single platform traditionally only available to…

PushSend Launches All-in-One Marketing Platform That Brings Enterprise Capabilities to SMBs

Platform Helps SMBs Market Through Email Marketing, Landing Pages, Event Marketing and List Management PushSend announces the launch of its all-in-one SaaS solution that helps marketers create, market and manage email campaigns, landing pages and events. This easy-to-use marketing platform is far beyond traditional SMB email and landing page builders. This powerful tool allows businesses of any size the opportunity to maximize their marketing efforts through a single platform traditionally only available to…

Yotpo Enriches Mailchimp Email Experiences with Reviews and Rewards

The Combination of Yotpo's User-Generated Content with Loyalty Program and Review Data Makes Email Campaigns Doubly Powerful and Personalized In a 2019 nationwide survey of American consumers, email was voted a top marketing channel in generating purchase consideration, behind only a brand’s own customers, via reviews and word of mouth. Capitalizing on these factors, Yotpo, provider of innovative commerce marketing solutions for direct-to-consumer brands, is announcing a suite of integrations to improve targeting and…

Notablist Finds PostUp is the #1 Email Technology for Publishing and Media

Notablist Is a Real-Time Competitive Intelligence Platform Designed Expressly for Sales Teams and Email Marketers PostUp, a leading email and audience development solution company, has been ranked as the world’s number one Email Service Provider (ESP) in terms of campaign frequency by Notablist. The rankings were announced following an analysis by the competitive intelligence service of email marketers. Read More: MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow At the time of this…

The Three Best Prospecting/List Building And Automation Tools

Aside from the message itself, cold email campaigns live or die by the prospect list. If you aren’t reaching out to the right type of people you might as well just pack it up and go home. Building a prospect list isn’t as simple as finding a bunch of email addresses and sending them emails. It takes quite a bit of patience and research to find the lead most likely to respond to what you’re selling. Here are 3 of the best tools on the market to build a prospect list and deliver them the perfect campaign. ProsperWorks…