Seamless Personalization Beyond the Web: Practical Tips for Creating Contextual Cross-Channel Customer Experiences
The typical customer journey unfolds across multiple channels. Customers visit your website, receive and read your emails, and interact with your brand on social channels. Customers also visit third-party sites as part of their journey, where they may see ads from your brand. And that just covers the online portions of the customer journey. Customers may also call you on the phone, visit your store, or interact with you an event.
How do you manage all these interactions and begin to seamlessly connect them as part of the…