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Email Personalization

Torrid Personalizes Local Store Status with Liveclicker

Liveclicker, a global provider of real-time email personalization solutions for B2C marketers, announced that retail client Torrid has implemented LiveMap to inform customers about local store closings and curbside pickup options with real-time personalization. Torrid sells women’s fashions for sizes 10 through 30 and has a loyal customer base at more than 600 stores across the US, Puerto Rico, and Canada. To create real-time store information for customers, Liveclicker worked with Torrid to pull in a complex set of data…

Universal Messaging Platform ‘Front’ Raises $59 Million in Series C Funding

Multi-channel communications and messaging platform Front has raised $59 million in their Series C funding round! This Martech Funding was led by Sequoia Capital, in partnership with some of the biggest leaders in the future of workspace. Founded in 2013, the SF-based startup has raised close to $140 million in 6 funding rounds. The Series B funding in January 2018 was their biggest raise-- $66 million, led by Sequoia Capital. Front Co-Founder and CEO Mathilde Collin announced the Series C funding details in her…

3 Ways Financial Marketers Can Boost Email Personalization and Process

There’s a classic, albeit dorky, Email Marketing joke where a guy in a suit stands in front of a bar graph and says to another guy in a suit: “Most of our Marketing email isn’t reaching our recipients,” to which the other guy asks: “Did you forget stamps?” Slightly bad joke. Great point. Treating email like direct mail isn’t effective and doesn’t reach customers. In the past few years, large financial services companies have made unparalleled investments to elevate their tech stacks, personalization engines, and…

How Can AI Boost Your Email Personalization Performance?

A flurry of economic reports confirm that shoppers are still spending, and brands have a bountiful supply of goods and services to sell them. So, where is the sweet spot where the two intersect? This is where machine learning, or AI, comes into play; it can delve deep into the consumers’ intent. This interaction between the consumer and the machine allows brands to personally connect with customers and thus, redefine their shopping trends. Retailers that are incorporating AI into their email marketing efforts are…

Liveclicker Scales New Heights in Adaptive Personalization Tools for Email Marketing Campaigns

Liveclicker Powers Next-Generation Email Experiences with Release of Adaptive Personalization Tools; New Suite of Capabilities Allows Marketers to Evolve Email Marketing Programs on the Fly with Continuous Testing, Behavioral Data, and Predictive Targeting To help email marketers remove all the roadblocks in their email marketing personalization campaigns, Liveclicker has announced the general release of a suite of Adaptive Personalization tools for its flagship product, RealTime Email. Marketing teams had always wished for…