Emma Newman

Premium digital advertising technology company, PubMatic, announced that Emma Newman, formerly Vice President UK, has been promoted to the position of Chief Revenue Officer for EMEA. In her new role, she will be tasked with continuing to build the European region, working with the local teams to take advantage of the growth opportunities in current and emerging markets. The move sees the EMEA Regional Directors as well as the account management, advertiser solutions, and platform solutions teams report directly into Newman.…

Advertisers Ditch Open Market in Favour of Private Marketplaces for Better In-App Integrity Premium digital technology company, PubMatic, released the findings of its second Quarterly Mobile Index (QMI), highlighting key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer transparency with mobile in-app…

Tell us about your role and the team/technology you handle at PubMatic. I head up PubMatic’s UK business, with a core responsibility for commercial success. My role encompasses two main areas: growing our premium publisher client base, and building trusted relationships with agencies and advertisers. I also hold responsibility for our account management teams who are central to client retention and delivering ongoing success for our clients and the business as a whole. What is the essence of your Partner-Customer…

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today announced it is working with Gameloft, a leader in the development and publishing of mobile games, to help marketers take full advantage of in-app advertising opportunities. Through this partnership, PubMatic will allow advertisers to easily access engaged audiences across Gameloft’s wealth of premium mobile environments. As apps are now the preferred environment for consumers to access information, connect and transact, they…