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Engine

ENGINE Appointed Media Agency Of Record By Aruba Tourism Authority

ENGINE, a global, full-service media and marketing services company, has been appointed by the Aruba Tourism Authority (A.T.A.), as its media agency of record, after a review process facilitated by Lisa Colantuono, President of AAR & Partners. As Media AOR, ENGINE will be responsible for developing and activating the overall media strategy in the US; including media planning and buying, audience building, data consultation, and measurement and analytics. The A.T.A. is the Destination Marketing and Management…

Cassandra’s “The Culture Of Influence” Report Reveals What Makes An Influencer Effective With Gen Z And Millennials

Report Offers Insights on Influencer Impact on Gen Z and Millennial Purchasing Behavior A new trends report, "The Culture of Influence," released by Cassandra, ENGINE's insights and strategy group that studies trendsetting young consumers, reveals the key characteristics and strategies that drive the relationship between influencers and consumers. The report takes a deep dive into the influencer space today to understand what gives influencers their influence and what brands need to do to be successful in the space. It…

ENGINE and Clickagy Partner to Deliver High Performing Target Audiences

“Attitude Based Audience” Capability Significantly More Effective at Accurately Identifying Target Audiences for Programmatic Campaigns ENGINE, a global, full-service media and marketing services company, in partnership with Clickagy, a data intelligence company, announced the launch of its “Attitude Based Audience” capability, which leverages survey research to enable digital marketers to accurately reach consumers online an average of 25% more effectively than the traditional audience targeting solutions that currently…

Engine Appoints Scott Schiller As Global Chief Commercial Officer

Co-Founder of the IAB, and Sales, Media and Marketing Leader is Charged with Driving Revenue Growth Worldwide ENGINE, a global, full-service media and marketing services company, announced today the appointment of Scott Schiller as Global Chief Commercial Officer. In this newly created role, he is responsible for driving worldwide revenue growth and reports directly to ENGINE's Global CEO, Kasha Cacy. Schiller will lead ENGINE's revenue organization in its mission to provide marketers with enhanced and simplified media…

Spending Power in the “Attention Economy” Brings New Age of Brand Loyalty into Focus

New Spending Power Figures from Engine’s Cassandra Highlight Increasing Importance of Brand Advocacy Cassandra, powered by Engine, released new spending power figures that show Generation Y has nearly three times as much economic authority ($934 billion) compared to Generation Z ($323 billion) and Baby Boomers ($392 billion), yet still trail the oft-forgotten Generation X ($1.2 trillion). The latest figures from Cassandra signal a shift in spending power as the rise of the “attention economy,” fueled by brand advocacy and…

Matching Marketing to the Modern Consumer: 5 Ways to Rethink Qualitative Research

Today’s consumers are evolving faster than ever before, but brands, and specifically consumer research, are struggling to keep up. A recent study from Engine CARAVAN suggests that Americans are spending more time on their devices than ever before. Research showed that this group spends 4.5 hours a day on their smartphone on average. This means that brands and researchers have a lot of opportunities to reach billions of users around the globe in a matter of seconds. If the opportunity to connect is this instantaneous, why…

Kasha Cacy Appointed Global CEO of Engine

Data-driven marketing solutions company Engine announced the appointment of Kasha Cacy as the company’s global chief executive officer, a new position. Effective Sept. 4, Cacy will oversee Engine’s 17 offices across North America, the UK, Europe and Asia-Pacific, leading the company’s marketing solutions offering, from insights and content to distribution and technology. Cacy joins Engine from UM, the full-service marketing and media agency network of IPG Mediabrands, where she served as US CEO. She will be based out…