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Eric Vardon

60% of Marketers Say Their Agency Makes Six Campaign Mistakes per Week

One-third of agencies have absorbed $5,000 - $10,000 for a single campaign mistake, according to a new survey from Morphio  Morphio, the world’s first advanced marketing security software, today released findings from its survey of more than 300 digital agency decision makers in the US and Canada. The survey uncovered the hidden costs that digital marketing agencies face and the related risk to reputation, revenue and profitability. Ninety-nine percent of agency decision makers admitted to witnessing mistakes at their…

MarTech Interview with Eric Vardon, CEO at Morphio

"The important part when not falling into a trend, is to stick with what you know while aiming to cut through and connect to your audience." Could you tell us about your journey in technology and how you started at Morphio? Since the early 80’s and my first Atari Computer, I have been a closet nerd that loves progressive technology. In the founding days of building one of  North America's fastest-growing Marketing Technology agencies, it became apparent that the size and complexity of Digital Marketing spending was…