Banner Before Header
Browsing Tag

Erik Huddleston

Cision Acquires TrendKite, Extending Its Leadership in Measurement & Attribution

Building on Its Vision of Earned Media Management, Cision Enhances Its Award-Winning Cision Communications Cloud with TrendKite's Advanced Measurement and AI Capabilities Cision announced it has acquired Digital PR platform provider TrendKite. Based in Austin, Texas, TrendKite harnesses artificial intelligence and analytics to help brands understand the effect communications programs have on corporate reputation, website traffic and business outcomes. TrendKite is led by CEO Erik Huddleston, an industry veteran with a…