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eSports

Subnation Adds Senior Executives and Industry Leaders From Ultimate Media Ventures, E3 and FaZe Clan

New Hires Will Expand Direct Relationships With Brands And Agencies, Develop Original Content, Build Influencer Network, And Launch Exclusive Lifestyle Products Subnation, the leading media and brand advisory company focused on the culture of gaming and lifestyle of esports, today announced a series of executive hires coming from Ultimate Media Ventures (owners of ULT), FaZe Clan, and the production company behind flagship industry events like E3 and Anime Expo. These additions come on the heels of Subnation’s second year…

AcuityAds & Overactive Media Formalize Unique Esports Partnership

Deal will bring first-of-its-kind esports audience access to digital marketers AcuityAds Holdings Inc. a technology leader that provides targeted digital media solutions and OverActive Media (OAM),  announced a multi-faceted partnership to bring esports audience access to digital marketers. AcuityAds, which enables advertisers to connect intelligently with audiences across all digital advertising channels, has agreed to help OAM and its partners in creating solutions uniquely tailored for reaching the rapidly growing…

Victory Square Portfolio Company FansUnite Announces Merger with Askott Entertainment

Victory Square Technologies Inc. portfolio company FansUnite Entertainment Inc. and Askott Entertainment Inc. (“Askott”) announced entering into a definitive agreement on June 22, 2020 (the “Agreement”) to combine in an at-market merger, creating one of Canada’s leading gaming companies. Under the terms of the Agreement, FansUnite will acquire all of the outstanding securities of Askott by way of a three-cornered amalgamation (the “Transaction”) pursuant to which Askott and a newly incorporated subsidiary of FansUnite will…

New Digital Platforms And Inclusive Content Enable Brands To Engage The $1.2 Trillion Asian-American Consumer Market Like Never Before

Asian American-led television shows, social media and esports present new opportunities to reach the fastest growing consumer segment in the U.S. As the United States begins a path towards economic recovery, the $1.2 trillion Asian-American consumer market will play a critical role in its revitalization. For forward-looking companies and brands, the opportunity to reach the country's fastest growing and most affluent multicultural consumer group has never been more accessible, according to Nielsen's newly published…

Engine Media Rapidly Advances Business; Unveils Key Product and Programming Initiatives

Launches UMG TV on Apple providing consumers with a new streaming service with esports news, competitions and play-along gaming Engine Media Holdings, Inc., a newly formed company that brings together the power and popularity of esports, news, gaming, interactivity and engagement for consumers, has launched its app UMG TV on the Apple iOS and Apple TV platform, which showcases the latest esports content from UMG Gaming – offering access to news, gaming competitions and  interactive, play along opportunities with esports…

ESPN to Deliver Live Coverage of Torque Esports’ Online Racing

Legends Trophy, All-Star Cup and Jones Soda Last Chance Qualifier Showcased on ESPN for Us Sports Fans Torque Esports‘ virtual esports racing series will be shown live on TV for the first time in a new broadcast partnership with the Disney-owned, ESPN. Starting this Saturday (April 11), The Race All-Star Series – Fully Charged by ROKiT Phones will reach millions of homes via a new airtime-for-content partnership with ESPN . Saturday’s All-Star Cup and Legends Trophy races will be shown live on ESPN2 from 12:00 noon US…

Torque Esports Creates Biggest Esports Racing Event Ever

- Streamed event fills gap for race-starved fans after race cancellations- Topped the 'most watched chart' of any esports or gaming live stream during broadcast on Twitch or YouTube- Real-world drivers from Formula 1, IndyCar, Formula E and more take on sim racers- Not only the biggest esports racing event but one of biggest racing events ever- Fills entertainment demand in "stay at home economy" In the wake of world-wide major sports cancellations and postponements, Torque Esports Corp. broke new records in the…

THETA Live Embed Launches to Bring 24/7 Esports Content and Blockchain Rewards to Any Website, Starting with G FUEL

Using simple IFrame any site can easily add THETA.tv esports streaming content, such as Fortnite, League of Legends and CS:GO, to earn incremental revenue Theta Labs, the leading video delivery network powered by blockchain, announced the launch of THETA Live Embed, a new turnkey product that allows 24/7 THETA.tv Esports live streaming content to be added to almost any website, blog, or social media platform with minimal technical effort. Popular games like Fortnite, League of Legends and CS:GO streamed through THETA Live…

Ampverse Expands Team to Help Brands Unlock Gaming and Esports Opportunities in Southeast Asia

Ampverse appoints Jenny Hall as Director of Sales & Brand Partnerships, and Suttathep Makmee as Head of Sales for Thailand Gaming and esports media company, Ampverse, has appointed Jenny Hall and Sutthathep Makmee in two newly created roles in response to the company’s continued growth across Southeast Asia. Since launching in August this year, Ampverse has already worked with over 25 advertisers and has worked with brands including Samsung, Garnier Men, EA entertainment, Shell, DTAC and Tesco Lotus. As a result…

Broadcasters Present the eSports Industry New Opportunities for Growth

The eSports industry has captivated hundreds of millions of viewers worldwide through large tournaments in dazzling arenas. Predominantly, viewers mainly watch casual or competitive events through YouTube and Twitch. And the two platforms together collectively have a larger audience than HBO, Netflix and ESPN combined, according to Goldman Sachs. Primarily, most of the viewers are from Asia and 79% of worldwide viewers are under the age of 35 years. In 2017, viewers logged a total of 355 billion minutes on Twitch,…

Role of Fan Experience and Marketing Analytics in Influencing Global Sporting Trends

The Latest Nielsen Sports' Report Finds Why Tapping the Power of eSports and Marketing Analytics is a Top Priority for Publishers, Brands, Media and Traditional Sporting Campaigns Two of the biggest sporting events are underway -- The FIFA World Cup Russia 2018 and Wimbledon 2018. And for someone who loves motorsport, the weekend was blazed hot by Max Verstappen in his Red Bull Formula 1 car and the duo in Ferrari at the Spielberg racing track. With so much happening in the sporting arena, how could we keep the role of…

The Next Brand Sponsorship Frontier: Enhancing the eSports Fan Experience 

In recent years, the booming business of video games has spawned a huge next generation of consumer engagement.  For those who have been living under a rock—or at least far away from the monitor screens and events that are involving more than 70 million viewers and billions of dollars— this burgeoning phenomenon is the world of competitive eSports. eSports, in which professional video game players face off against each other, has become a fast-expanding spectator sport filled with teams, leagues, and arenas (with yet a…