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Estrella Media

Leading Spanish-Language Entertainment Company Estrella Media Partners with Google Ad Manager for Monetization of its Streaming TV Platforms

Estrella Media, a leading vertically integrated, multi-platform, Spanish-language media company, announced that it has selected Google Ad Manager for monetizing its live and on demand streaming TV platforms. Free ad-supported streaming TV (FAST) platforms will span across connected TV, gaming consoles, mobile, and online beginning with the EstrellaTV and Estrella News channels streaming live on multiple partner apps and on demand at estrellatv.com and on Estrella Media’s multi-channel network on YouTube. Plans are in the…

IAB 2021 NewFronts: “Living the Stream” Is The New Cultural Zeitgeist

Buyers and Content Creators Gather to Learn How to Navigate -- and Thrive -- in a World of Streaming Everything On May 3-6, 2021, thousands of buyers will tune into the IAB 2021 NewFronts to hear from the biggest content creators and innovative upstarts in media and entertainment including first time presenters A+E Networks, Amazon, Entercom, Estrella Media, Penske Media, and VIZIO. Channel Factory, OpenAP, Oracle Advertising, Spectrum Reach, and TEGNA will also present insights for the first time. Marketing Technology…

EstrellaTV Now Available on XUMO

Leading U.S. Spanish-language media company kicks off 2021 expanding its digital streaming footprint with XUMO Estrella Media, a leading vertically integrated, multi-platform, Spanish-language media company announced that its KSDX-EstrellaTV channel is now available on XUMO. XUMO is a free, ad-supported streaming TV service that offers more than 200 premium channels of quality entertainment covering 12 genres. Marketing Technology News: Prodoscore Announces Integration with RingCentral “As we continue moving…