Browsing Tag

Event Data

Captello Releases Lead Capture Integrated Gamification Experiences to Increase Traffic and Drive Trade Show Event Leads for Exhibitors.

Captello Gamification Experiences Integrate Natively With the Captello Lead Capture App, Taking Full Advantage of All of Captello’s Robust Lead Management Solutions for Trade Show Event Exhibitors. Development cost, integration, and the time it takes to customize and release custom games are major factors that exhibitors have had to face when considering gamification for their trade show exhibit experience. Captello addresses all these issues with instant, fully integrated, user configurable booth activations. Exhibitors…

The Secret Life of an Events Optimiser

Until now, events have been notoriously tricky to measure and until recently, marketers didn’t have the ability to track their event program from end to end. But this is all changing due to the advancement of technology and data, the growing investment in in-person experiences, and a new class of elite event marketers called ‘Event Optimisers.’ A global study, carried out by Harvard Business Review Analytic Services and sponsored by Splash, surveyed over 700 enterprise leaders and found that only 23 percent of respondents…

How Can Event Data Help Enterprises Build Customers?

Globally, business models are shifting towards delivering a positive customer experience across all touchpoints. A satisfied customer is a critical differentiator in the success story of any business. How does Event Data lead to building satisfied customers?  One can’t argue with the fact that the Internet is a throbbing global virtual marketplace for businesses, new and old, big and small. In short, the internet can cater to most demands a person has. Be it shopping, Social interactions or finding information in general,…