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Event Interview

Interview with Sara Gonzalez, Chief Marketing Officer, Simple

"Webinars serve as a great lead generation tool and help complement our content marketing strategy." Tell us about your role and how you got here? Prior to Simple, I worked in sales and marketing roles within the Digital Conferencing and Event space. I’ve always loved the fast-paced nature of start-up environments and had a bit of a fascination with the way that marketing and technology have become so closely aligned. I am fortunate that my role at Simple allows me to not only be at the forefront of MarTech trends…

Interview with Christine Jacobs Pribilski, VP, Worldwide Marketing, IBM

"Webinars (Casting) are not only a viable format to deliver relevant stories and content across the buyer's journey but also a way to deliver multiple touches in a single event." Tell us about your role and how you got here? As the worldwide leader of performance marketing for IBM Hybrid Cloud, my team and I bring subject matter expertise to our integrated marketing teams to drive more effective (conversion) and efficient (ROI) demand generation.  I’ve such amazing opportunities throughout my career afforded…

UnGagged TechBytes with Greg Gifford, Vice President of Search, DealerOn

Greg Gifford Vice President, Search, DealerOn The much-awaited UnGagged conference is to be held in London from 11-13 June, 2018. Designed to uncover some of the biggest and most profitable opportunities in digital marketing, UnGagged features a host of speakers and experts who would give the latest on SEO and how to leverage it to boost your business. We spoke to Greg Gifford, Vice President of Search, DealerOn to figure out the latest trends in local SEO and how SMBs can benefit from it. Tell us about your journey at…

UnGagged TechBytes with Bastian Grimm, Director Organic Search, Peak Ace

Bastian Grimm Director Organic Search, Peak Ace The much-awaited UnGagged conference is to be held in London from 11-13 June, 2018. Designed to uncover some of the biggest and most profitable opportunities in digital marketing, UnGagged features a host of speakers and experts who would give the latest on SEO and how to leverage it to boost your business. We spoke to  Bastian  Grimm, Director, Organic Search, Peak Ace to figure out the latest trends in mobile SEO and search. Could you tell us about your journey at Peak…

Interview with Peter Isaacson, Chief Marketing Officer, Demandbase

"The ABM Innovation Summit is an opportunity to network and share ideas, learn from each other, but mostly importantly, grow both the ABM community and ABM as a category." Tell us about your journey into the tech industry. How is SF’s tech ecosystem different from when you first started here? I got my start in the tech industry while I was working at a New York advertising agency on the Compaq account. From there, I moved to the Bay Area to work at Adobe where my responsibilities ran the whole gamut of marketing, from…

Webinar World Techbytes with Paul Dolan, Research Director APAC, SiriusDecisions

Paul Dolan Research Director APAC, SiriusDecisions The Sydney chapter of the ON24 Webinar World 2018 will feature info-packed sessions from marketing leaders, top brands, and ON24’s own digital marketing experts. Paul Dolan, Research Director APAC, SiriusDecisions, spoke to us about the importance of webinars as marketing tools and his expectations from the event. Tell us about your journey into the tech industry. How is martech and sales tech industry different today than when you first started here? I was…

TechBytes with Heidi Bullock, CMO, Engagio

Heidi Bullock CMO, Engagio A woman MarTech champion and CMO of Engagio, Heidi Bullock, attended the ABM Innovation Summit 2018.  We caught up with her to dive deeper into her role as CMO and insights on marketing and sales automation technology, and the key takeaways from the event. What’s the most exciting part of being an influential woman CMO in martech? How easy or hard is it for a woman CMO to manage a Tech company? Well, that is very nice of you to say. I feel a responsibility to help other women – and people…

Interview with Steve Lok, Global Head of Martech, The Economist

"There’s been a shift in our ability to connect growth directly to marketing resource spend, essentially creating another directly attributable revenue engine with an enormous amount of potential growth." What does digital transformation mean to you? Digital transformation is the holistic act – top to bottom, side to side – of a fundamental shift in how business is done in a particular industry or vertical, due to technology enablement. We see this across products, people, and processes – we spend countless resources…

Webinar World Techbytes With Sabeh Hassan, Product Marketing Manager, Cloud, Microsoft

Sabeh Hassan Marketing Manager, Cloud + Enterprise, Microsoft The Sydney chapter of the ON24 Webinar World 2018 will feature info-packed sessions from marketing leaders, top brands, and ON24’s own digital marketing experts. Sabeh Hassan, Product Marketing Manager at Microsoft is attending the event. We sat down with Sabeh to understand his expectations from ON24 Webinar World 2018, and the evolution of Marketing Clouds and Data Science in martech.Tell us about your role and how you got here? Over the last few years,…

Marketing United TechBytes with Nora Snoddy, Director Marketing, Emma

Nora Snoddy Director, Marketing, Emma Last night, we witnessed the spectacular inauguration of Marketing United 2018 by Emma. This year's focus is on unfurling the irresistible power of storytelling and riding the wave of marketing technologies. As an event partner, we decided to deep dive into Emma’s vision at Marketing United 2018, and how it could help MarTech companies and customers build a strong product roadmap based on AI, data, and analytics and spoke to Nora Snoddy, Director, Marketing, Emma. Tell us your…

Marketing United TechBytes with Colby Cavanaugh, SVP Marketing, Emma

Colby Cavanaugh SVP Marketing, Emma Today, Marketing United by Emma will unfurl the irresistible power of storytelling and the changing dynamic of marketing technologies in 2018. As event partners, we decided to dive deep into Emma's vision at Marketing United 2018, and how it could help MarTech companies and customers build a strong product roadmap based on AI, data, and analytics and spoke to Colby Cavanaugh, SVP Marketing at Emma. “Tell Your Story” at Emma and the team/technology you handle? I’m the SVP of…

Interview with Jay Baer, Founder, Convince & Convert

"Content and social work closely together, with social as an amplification engine that brings new viewers to content executions." Tell us about your professional journey as a tech entrepreneur. What inspired you to set up a digital marketing firm? I somewhat accidentally got involved in online marketing at the very beginning, way back in 1993. I was the spokesperson for a government agency and hated it. My friends from college had started the very first Internet company in Arizona, and I was looking to do ANYTHING…

Interview with Des Cahill, VP, Global Outbound Product Management, Oracle CX Cloud Suite

"Marketing is rapidly evolving from just being a creative process to being a data-driven process." Tell us a bit about your professional journey. What drew you to marketing a cloud suite? I spent 9 years at Apple and 17 years in Silicon Valley cloud-based CX startups as a CEO or marketing leader and now I’m at Oracle leading product management for our CX Cloud Suite. I joined Oracle because I saw both tremendous products and people in the CX organization, yet the brand wasn’t well known in the larger CX community. As a…

Interview with Adam Blitzer, EVP And GM Sales Cloud, Salesforce

"To truly benefit from attending the ABM Innovation Summit, executives should plan to attend as many sessions as possible and take advantage of the networking opportunities."Tell us about your role and how you got here? Both during college and after I graduated, I spent time in Japan where I co-founded my first company, an early Japanese social network. I later moved on to work for a Japanese ad agency where I had great opportunities as one of the only fluent English speakers at the firm. By 2005, I moved to Atlanta where…

Fireside Chat with Scott Brinker

Scott Brinker talks about his Martech journey. The March of Martech  Marketing is quickly becoming one of the most technically advanced professions in the business world. That's still pretty surprising to many people, as marketing historically had been on the opposite end of the spectrum — highly creative, but not particularly technical. This blend of technical and creative skills is fascinating, and we're only going to see a greater entwining of those talents in the years ahead. It will be more than creative and…

Interview with Alan Fletcher, Chief Product Officer, Demandbase

"The amounts of data we now have access to is massive, and the traditional methods of analyzing and rationalizing data in spreadsheets no longer work."Tell us about your role and how you got here? I am the Chief Product Officer at Demandbase where I lead the company’s overall product vision, innovation, and strategic execution. Prior to Demandbase, I was co-founder of Spiderbook, an Artificial Intelligence-driven enterprise sales engine, which Demandbase acquired in 2016. I’d also spent 25 years in executive level product…

Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn

"Exceptional marketing focuses on understanding customers -- they are radically individualistic -- and I think ABM takes that idea to the next degree."Tell us about your role and how you got here? I grew up in the era of Friendster and MySpace, which is how I -- like many people -- was first exposed to Web 2.0. I then read a Tomi Ahonen book called “Communities Dominate Brands,” which made a convincing case for the rise of the mobile phone and community-based platforms well before most other people took those stands.…

Interview with Christopher Golec, CEO, Demandbase

"We hope that attendees take away from the conference the scaffolding to either get started on ABM and get the highest impact out of the gate or accelerate their ABM programs and take their efforts to the next level. "Tell us about your role and how you got here? How is the Silicon Valley today different from when you first started? I landed in Silicon Valley back in 1995 after being transferred from Boston by General Electric. I had held roles in engineering and sales, and this particular role was focused on working with…

Interview with Lissa Daniels, VP, Demand Generation, Marketing Operations and Analytics, Looker

"Technology is going to help us all get more personal. Data, behavioral intent and AI can help us all make the experience more personal for our leads and customers."Tell us a little bit about your role at Looker? I head up the team that fills and optimizes the marketing lead funnel. Our first goal is to feed our sales development team with the highest quality leads possible. Those leads need to turn into happy customers. We spend our time testing and trying all that we can. Then we spend a good bit of time analyzing to…

Interview with Tom Edwards, Chief Digital & Innovation Officer, Agency, Epsilon

"Brands will continue to seek out marketing partners who really know their customers and are able to drive business growth."Tell us a little bit about your role at Epsilon? As the Chief Digital and Innovation Officer for the Agency business unit of Epsilon, I am responsible for brand planning, strategy, research, data design, analytics, experience design, digital and engagement strategy, media and innovation. Within my role, I have a unique opportunity to monitor trends and emerging technology and quickly apply and act on…