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Everflow

Everflow Now Offers The Easiest Way For Brands To Track Performance And Results From Influencers

Unique promo codes create automatically tracking pages Everflow, the cloud-based Partner Marketing platform, today announced further enhancements to their already robust influencer tracking solutions with Coupon Code Tracking URLs, which released this week with their 2.8.0 update. "This functionality brings proven influencer marketing techniques from radio, outdoor and print media to digital marketing," says Jonathon Blais, Co-Founder & CTO at Everflow. "Coupling those with granular analytics throughout the…

Performance-To-Pay for Scaling Partner Marketing Programs

Affiliates and influencers are like athletes. At the end of the day, it’s all about how much they won (clicks and conversions) and if they were paid for their effort. The challenge for affiliate management and influencer marketing is to do it safely and effectively at scale. If your program starts becoming too successful: The process of actually paying for that performance, through web analytics, spreadsheets, and PayPal, starts becoming the only thing you do. That means you’re effectively using all your time scorekeeping,…

Everflow releases SmartSwitch to Automate Optimization and Fraud Prevention for Performance and Partner Marketing

This Feature Allows Marketers and Brands to Set Deterministic Rules for Proactively Optimizing Partners and Their Sources Based on Those Rules Everflow, the cloud-based Partner Marketing Platform, announced the public release of their SmartSwitch feature. SmartSwitch allows marketers and agencies to automatically optimize all of their marketing channels whenever individual placements aren't meeting their set rules. Everflow has quickly grown to 200+ paying customers driving over 8B user clicks per month, from their…

Tipalti Partners with Everflow to Provide Performance Marketing Tracking, Analytics, and Global Publisher Payouts in One Platform

Partnership Enables Seamless Global Publisher Relationship Management and Improved Risk Management Tipalti, the leading payables automation solution, announced a new partnership with Everflow, a cloud-based Partner Marketing Platform that provides partner management, deterministic Anti-Fraud tools, and automated optimization for marketers. The partnership provides Everflow customers with complete performance tracking, analytics, and global payouts in a single dashboard for a seamless user experience. Through the…