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Experian

‘Tis the Season for Marketing Attribution: Measurement Is the Key to Campaign Optimization in the New Year

The path to purchase for consumers has shifted drastically over time. Unlike 10 years ago when people headed into a store to physically examine a product before purchase, most individuals research products online — oftentimes across a multitude of devices. But that’s just the beginning of the process. It may be days and weeks before an actual purchase takes place. There might be additional research — this time it could be on a different mobile device, desktop or even an in-store visit. People engage with brands across…

TechBytes with Aimee Irwin, Vice President, Strategy, Experian

Aimee Irwin Vice President, Strategy at Experian People consume and absorb information through more devices and channels than ever before, including social media, mobile, television, email, and desktop. In this context, we spoke to Aimee Irwin, Vice President of Strategy at Experian, to understand how she sees trends in identity management becoming the crux of any online marketing campaign. Tell us about your role at Experian and the team/technology you handle. As Vice President of Strategy, my role is to guide…

Roku Deepens Measurement Capabilities to Further Capture Benefits of OTT Advertising

Eleven Companies Join New Measurement Partner Program to Provide More Robust Third-Party Solutions for Media Campaigns Roku, Inc. announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform across a wide variety of marketing and sales outcomes. Eleven partners including Acxiom, comScore, Experian, Factual, IHS Markit, Kantar, Nielsen, Nielsen Catalina Solutions, Oracle Data Cloud, Placed and ResearchNow SSI are now part of the…

Experian Reinforces Its Commitment to Help Companies More Accurately Identify and Better Connect with People

New Whitepaper and Advertising Week Panel Discussions Aim to Educate Marketers on How Data and Technology Can Drive Better Customer Experiences Customer identity is the foundation of any successful business, yet many businesses still struggle to properly identify their customers. According to recent research from the Data & Marketing Association (DMA) and Winterberry Group, only 15 percent of businesses can identify their audiences accurately and consistently. To help, Experian  unveiled a new whitepaper designed to…

Experian Grows MarTech Community to Enhance Brand-Audience Connectivity

New Partner Program Makes It Easier for Brands to Onboard Customer Information, Build Audience Segments and Deliver Relevant Messages Experian has announced the Experian activation partners program, which is designed to help advertisers create and deliver campaigns that better resonate with audiences across all marketing channels. The program aims to help advertisers connect them with people through various media channels. The Program Helps Marketers Remain Compliant with Privacy Standards and Protect Consumer Information…

Experian Launches Powerful Analytics Solution to Help Businesses Harness the Benefits of Big Data

Research Shows Just 30% of Organisations Use Analytics to Improve Their Data Insight Experian has launched a new analytics solution in the UK to help organisations make fast, reliable decisions with deeper insight than ever before. Experian Ascend Analytics on Demand is an integrated data and analytics platform which offers cutting-edge insights to businesses of all sizes. The UK launch follows a successful introduction in North America. Ascend allows Experian’s clients to access a full range of Experian’s anonymised…

TechBytes with Kevin Dean, President and General Manager, Experian

Kevin Dean President and General Manager, Experian In this interview, Kevin Dean, President and General Manager at Experian, explains the extent to which Product Innovation teams have managed to bridge the gap between UX and CX and how Experian delivers it to the customers.Tell us about your role at Experian and the team/technology you handle.  My role at Experian is to lead the vision and strategic direction of our Marketing Services division. We are committed to helping brand advertisers put consumers at the heart…

Artificial Intelligence is Set to Explode. Is Your Data up to the Task?

I made some predictions about Artificial intelligence back in January, and I wasn’t alone in stating that AI is likely to become the next transformational technology on the horizon for marketers, and the sales teams we support. I’ll go so far as to say I think AI could become as ubiquitous as the telephone or computer. This prediction isn’t too much of a stretch. Artificial Intelligence (AI) is already advancing so quickly that computers can learn specific tasks without being programmed to do so, and many experts are…

Artesian Solutions Appoints Max Firth to its Board of Directors

Max Firth Has Vast Expertise in Delivering Data Solutions for Businesses Spanning All Segments from Leading Banks, Telcos, and Utilities to SME's Leading AI-powered business intelligence service, Artesian Solutions, announces the appointment of Max Firth as a Non-Executive Director, as it moves to strengthen its offering in the risk and compliance market. Recommended Read: TechBytes with Steve Borthwick, CTO, Artesian Max joins Artesian’s board from Experian. A veteran of risk and compliance and highly sought-after…

TechBytes with Steve Borthwick, CTO, Artesian

Steve Borthwick CTO, Artesian It may seem that marketing and sales technologies are converging to deliver measurable ROI to CMOs. The major element driving this convergence is the prolific rate of penetration of AI/ML platforms. With global companies competing in the AI race, we tried to assess how the European market for sales automation and intelligence technologies compares against the Americas? To unravel these insights, and much more on AI for sales, we spoke to Steve Borthwick, CTO, Artesian. Tell us about your…

Viant’s ‘Power of the People’ Unleashes Dominance of People-Based Marketing in the US

People-Based Marketing Is Key to US Ad Industry. In a Recent Report, Viant Tracked How People-Based Marketing Is Making a Huge Impact on the US Advertising Industry In February, Viant, a Meredith Corporation people-based advertising technology company, had announced a major enhancement to their partnership with Factual, the leading location data provider. Through a direct integration, Viant customers gained access to real-time foot traffic measurement and industry-leading reporting powered by Factual’s location data…

Google Analytics Users Now Have Access to 200 Million Business Data, Courtesy Fastbase

Infinite Search Into B2B Databases Powered by Fastbase for Google Analytics Users  Starting December 21, Google Analytics users have gained the full access to over 200 million businesses and the employees behind them. Google Analytics users can now sign up for free and search the comprehensive database an unlimited number of times. All company information found in the database can be downloaded directly to Excel or CSV format or exported into a CRM database, such as Salesforce, Hubspot, and Zoho. Read More: Interview…

TechBytes with Mindy Pankoke, Product Manager, Consumer Marketing Data Solutions, Experian

Mindy Pankoke Product Manager, Consumer Marketing Data Solutions, Experian Good data can drive great customer experience. With changing expectations on customer experience, there has never been an accurate estimation of what the best “Customer Experience’ feels like. While modern marketers aggressively approach a customer-centric model to build experience programs across channels, an ideal experience could either be an everlasting moment or one that is forgotten in the blink of an eye. To better understand how brands…

TechBytes with Jay Stocki, SVP, Data and Product, Experian

Jay Stocki SVP, Data and Product, Experian A majority of online shoppers consider consistency as a very important aspect of their buying experience. Marketers that offer a personalized shopping experience create a noticeable influence on buyers who prefer consistent branding along the journey. Now, customer data is critical to driving consistent branding across all marketing and advertising channels. To understand how marketers should use data to enhance customer experience and improve engagement, we spoke to Jay…