Browsing Tag

Experian

Artificial Intelligence is Set to Explode. Is Your Data up to the Task?

I made some predictions about Artificial intelligence back in January, and I wasn’t alone in stating that AI is likely to become the next transformational technology on the horizon for marketers, and the sales teams we support. I’ll go so far as to say I think AI could become as ubiquitous as the telephone or computer. This prediction isn’t too much of a stretch. Artificial Intelligence (AI) is already advancing so quickly that computers can learn specific tasks without being programmed to do so, and many experts are…

Artesian Solutions Appoints Max Firth to its Board of Directors

Max Firth Has Vast Expertise in Delivering Data Solutions for Businesses Spanning All Segments from Leading Banks, Telcos, and Utilities to SME's Leading AI-powered business intelligence service, Artesian Solutions, announces the appointment of Max Firth as a Non-Executive Director, as it moves to strengthen its offering in the risk and compliance market. Recommended Read: TechBytes with Steve Borthwick, CTO, Artesian Max joins Artesian’s board from Experian. A veteran of risk and compliance and highly sought-after…

TechBytes with Steve Borthwick, CTO, Artesian

Steve Borthwick CTO, Artesian It may seem that marketing and sales technologies are converging to deliver measurable ROI to CMOs. The major element driving this convergence is the prolific rate of penetration of AI/ML platforms. With global companies competing in the AI race, we tried to assess how the European market for sales automation and intelligence technologies compares against the Americas? To unravel these insights, and much more on AI for sales, we spoke to Steve Borthwick, CTO, Artesian. Tell us about your…

Viant’s ‘Power of the People’ Unleashes Dominance of People-Based Marketing in the US

People-Based Marketing Is Key to US Ad Industry. In a Recent Report, Viant Tracked How People-Based Marketing Is Making a Huge Impact on the US Advertising Industry In February, Viant, a Meredith Corporation people-based advertising technology company, had announced a major enhancement to their partnership with Factual, the leading location data provider. Through a direct integration, Viant customers gained access to real-time foot traffic measurement and industry-leading reporting powered by Factual’s location data…

Google Analytics Users Now Have Access to 200 Million Business Data, Courtesy Fastbase

Infinite Search Into B2B Databases Powered by Fastbase for Google Analytics Users  Starting December 21, Google Analytics users have gained the full access to over 200 million businesses and the employees behind them. Google Analytics users can now sign up for free and search the comprehensive database an unlimited number of times. All company information found in the database can be downloaded directly to Excel or CSV format or exported into a CRM database, such as Salesforce, Hubspot, and Zoho. Read More: Interview…

TechBytes with Mindy Pankoke, Product Manager, Consumer Marketing Data Solutions, Experian

Mindy Pankoke Product Manager, Consumer Marketing Data Solutions, Experian Good data can drive great customer experience. With changing expectations on customer experience, there has never been an accurate estimation of what the best “Customer Experience’ feels like. While modern marketers aggressively approach a customer-centric model to build experience programs across channels, an ideal experience could either be an everlasting moment or one that is forgotten in the blink of an eye. To better understand how brands…

TechBytes with Jay Stocki, SVP, Data and Product, Experian

Jay Stocki SVP, Data and Product, Experian A majority of online shoppers consider consistency as a very important aspect of their buying experience. Marketers that offer a personalized shopping experience create a noticeable influence on buyers who prefer consistent branding along the journey. Now, customer data is critical to driving consistent branding across all marketing and advertising channels. To understand how marketers should use data to enhance customer experience and improve engagement, we spoke to Jay…